Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

308 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

163 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

723 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

9 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

6 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

131 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

147 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

338 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Café - Networking for radio sales professionals from Grace Broadcast Sales.

Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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Latest Activity

Kim Churack replied to Rod Schwartz's discussion 'Friday Poll: Do You Extend Preferential Treatment to Ad Agencies?'
"An interesting time for Agency topic to come up. I just spent a month, and I don't know how many emails with an agency for one account. The demands were unreasonable, (asking for net rates that were 1/4 of what we sell locally), their…"
19 hours ago
Dave Warawa - PROSALESGUY posted a discussion

PROSALESGUY - How To Master The Six Steps of the B2B Sales Cycle

Our sales training clients invest in the growth of their Salespeople to increase their sales.  Improving their ability in each step of the B2B (Business to Business) sales cycle is the key to reaching that goal. Here’s a breakdown of our work with them and what you might be able to apply to your specific sales situation. Step #1 Of The Sales Cycle – The Prospecting CallThis is still the best way to get…See More
20 hours ago
Rod Schwartz replied to Rod Schwartz's discussion 'Friday Poll: Do You Extend Preferential Treatment to Ad Agencies?'
"Diane, thanks for the extensive and thoughtful reply. Evidently we share a fondness for Bob Hoffman, whose recent presentations to bodies of ad execs have been most enjoyable. You're absolutely right about treating agencies (and, really, all…"
yesterday
Melissa Pasco liked Melissa Pasco's discussion Company that provides Vacation Packages
yesterday
Randy Frongillo replied to Rebecca Hunt's discussion 'Friday Poll: Where Do You Meet with Your Clients?'
"LOL!   He signed!! "
yesterday
Melissa Pasco replied to Rebecca Hunt's discussion 'Friday Poll: Where Do You Meet with Your Clients?'
"BEST. THING. I HAVE READ TODAY."
yesterday
Diane Scarpelli replied to Rebecca Hunt's discussion 'Summer Promotions'
"Big Country 100.9 Sticker      creating locations ($) for listeners to pick up a sticker, if we spot you (we go out 1x/wk), we'll flag you over and hand you $100.90 cash!! Y102 Summer of Fun      have rounded up…"
yesterday
Diane Scarpelli replied to Rebecca White's discussion 'AD AGENCY COMMISSIONS AND "FEES"'
"Every rate that leaves your station on paper, via email or phone should require one of the following: All pricing net-to-station. All pricing is gross."
yesterday
Profile IconMelissa Langley and Chris joined Radio Sales Café
yesterday
Diane Scarpelli replied to Rod Schwartz's discussion 'Friday Poll: Do You Extend Preferential Treatment to Ad Agencies?'
"I worked the agency side for ... 15 years. They really are not evil incarnate! And they do facilitate revenue into local markets. In the past and still today, it is possible to build a relationship with those agencies or their media buying…"
yesterday
Rod Schwartz replied to Dylan Bisignano's discussion 'Looking for effective .30 second Commercials for Granite Companies!'
"Dylan, If he's buying radio, don't hand him scripts. Take the time to produce one or more spec ads and play the audio for him. After all, audio - not print - is our business. He will still reject ideas he doesn't like, of course, but…"
yesterday
Randy Frongillo replied to Rebecca Hunt's discussion 'Friday Poll: Where Do You Meet with Your Clients?'
"Most unusual?  A bed! I had forgotten about this one, but here goes.  I wasn't the AE on this account, just a tag-along on this call.  The client was a pig.  He ran a dumpy cigar shop in the dingy part of town where the…"
yesterday
Simon Paul Rushton replied to Dylan Bisignano's discussion 'Looking for effective .30 second Commercials for Granite Companies!'
"How does he want people to respond? Why should anyone go to him?  Who are you targeting? (residential, OK... but what sort of person is buying the product? What is happening in their lives that puts them in a position to buy? Until…"
Wednesday
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: Worthy of rescue

A suicide attempt is a cry for help. It’s a warning sign that something is terribly wrong in a person’s life. Most people, and including Shane I believe, don’t really want to die. They want the pain to go away and they see no other alternative. They may feel they have no hope left.THE SEARCHShane showed up for work on a Tuesday…See More
Wednesday
Ryan Murphy replied to Dylan Bisignano's discussion 'Looking for effective .30 second Commercials for Granite Companies!'
"Check out wikicopy.com it has 250,000 pieces of radio copy."
Tuesday
Profile IconFarhana Bobat, Matt Nelson, Nikki N and 1 more joined Radio Sales Café
Tuesday

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