Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

149 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

684 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

270 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

3 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

125 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

128 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

293 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

13 discussions

Latest Activity

Stephen Jeffrey Duff replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Had to "Fire" a Client?'
"As a straight commission station representative, I have to put up with some occasional 'guff', because that money buys my kids shoes!  But, I have had to "fire" a few of my advertising accounts over the years, usually to…"
18 hours ago
A discussion started by Brittney Patton was featured

Campaign for Painting Services?

I had a very successful meeting with the owner of a commercial and home painting company yesterday. Now, I want to wow him with a great campaign to draw his customers in. What has/has not worked for you in this area? Any suggestions or ideas? You guys are the best! Thank you!See More
18 hours ago
A discussion started by Phil Bernstein was featured

Can You Describe Yourself In Three Words or Less?

How do you want your customers to describe you? Can you give them an easy, short phrase to remember?Re-reading Scott Ginsberg’s How To Be That Guy recently, I happened upon this gem:"PICTURE THIS: you’re sitting in the CNN Green Room, ready to be interviewed about your cool new idea,…See More
18 hours ago
DEBRA K HICKMAN replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Had to "Fire" a Client?'
"Thank you for this.  I am new and hungry but need to know this.  "
20 hours ago
Rebecca Schwartz replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Had to "Fire" a Client?'
"From Robert E. Lee on the RSC Facebook page: Regrettably, yes. Sometimes, we will get a client who just becomes too demanding in what they expect from us if they want us to continue the business relationship. And sometimes, just as bad, they expect…"
21 hours ago
Larry Arredondo replied to Jeff Dostal's discussion 'Creating budgets without talking about budgets.'
"Thanks for the prompt reply. I will get back to you after I digest some of this. By the way, I believe "reticular activating system" is jargon for "don't put the listener to sleep". Regards,"
21 hours ago
Chris Brady is now a member of Radio Sales Café
21 hours ago
Scott Howard replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Had to "Fire" a Client?'
"Yes.  Several years ago I had a mortgage broker on the air and while waiting for the owner, I overheard one of his loan officers talking to a client about his application.  It was for a no-doc loan, meaning they didn't need proof of…"
21 hours ago
Jeff Dostal replied to Jeff Dostal's discussion 'Creating budgets without talking about budgets.'
"Great questions Larry. This is where consistency and frequency come into the conversation. You can rotate as many messages as it takes to tell the clients story, one concept at a time. There is no message "fatigue" by using this method. If…"
21 hours ago
Susan Knauf posted a discussion

Advertising Sales/Marketing Consultant in Fargo

North Dakota's leading radio stations are looking for driven, outgoing individuals to join our winning team! If you enjoy working with others to build their business while appreciating heritage and success you may be the candidate to join our team!Midwest Communications is currently seeking applicants for a Marketing Consultant in our Fargo-Moorhead office. This individual will represent heritage brands like KFGO, Y94, Froggy, 740 The Fan, Rock 102 and 104.7 MIX-FM. Your day-to-day includes…See More
21 hours ago
Larry Arredondo replied to Jeff Dostal's discussion 'Creating budgets without talking about budgets.'
"Sounds good. But how many messages can you rotate at any given time and how long should you run a particular message before you run the next message? A day, a week, a month?  If the client gave you 45 minutes of material, how do you condense…"
22 hours ago
Larry Arredondo liked Jeff Dostal's discussion Creating budgets without talking about budgets.
22 hours ago
Clifton Foster liked Jeff Dostal's discussion Creating budgets without talking about budgets.
23 hours ago
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Had to "Fire" a Client?'
"I have fired a client when they prove they are more interested in conducting a poll about how many people came into their store from a radio ad than actually selling product to the increased traffic. Never answer a question no one is asking. People…"
yesterday
Kristina Maddocks liked Jingle Jim Reilly's discussion Voicemail Results Part 1 Of 2
yesterday
Chris Rolando replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Had to "Fire" a Client?'
"YES:  We had one of those bling type stores that sold cheap jewelry, sunglasses and swimwear.  The woman who ran it was in her mid 20's and treated our rep like crap. She would tell the rep not to run an ad on a particular day...at 4…"
yesterday
 
 
 

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