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RodSpots: Lessons from the Street, the Studio, and the Study
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Welcome to Radio Sales Café!
An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!
7 discussions
New to Radio Sales?
Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!
81 discussions
Friday Polls
Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!
182 discussions
The Weekly SPOTlight
Each week, we pick a new business category and ask RSC members to share spots they've produced for a local business in this category. Listen to what other stations are doing, and get some great new ideas for your clients! Two basic guidelines we ask you to follow: 1) no ads that promote adult entertainment or include suggestive language and 2) no ads that poke fun at individuals or groups (ethnicities or religions, for example) in a way that could be deemed offensive. Thank you!
76 discussions
The Round Table: Brainstorming & Problem-solving
Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!
561 discussions
Copywriting Tips, Commercial Examples
Articles for ad writers by ad writers, commercials for illustration and inspiration.
89 discussions
Killer Promotions & Ad Campaigns
If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!
65 discussions
Sales & Marketing Resources
Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.
236 discussions
RSC Sales & Advertising Library
Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.
13 discussions
Radio Sales Employment Opportunities
What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!
25 discussions
Top Discussions
| 1 |
Friday Poll: If YOU Were a Mercury Awards Judge...Posted by Rod Schwartz on May 14, 2013 |
| 2 |
RV DealershipsPosted by Rebecca Schwartz on January 24, 2013 |
| 3 |
ATV/Motorsports DealershipsPosted by Rebecca Schwartz on February 14, 2013 |
| 4 |
Vehicle Repair/Service SpotsPosted by Rebecca Schwartz on September 16, 2011 |
| 5 |
Printing ServicesPosted by Rebecca Schwartz on December 13, 2012 |
Latest Activity
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'ATV/Motorsports Dealerships'"Here's a motorsports place...not exactly what you're looking for. Click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'Vehicle Repair/Service Spots'"Here's one: Click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'Printing Services'"Here's one: click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'RV Dealerships'"Here's one Click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'Music/Instrument Stores'"Here's one:
listen to ‘Music Store’ on Audioboo"
Roger Burke replied to Rod Schwartz's discussion 'Friday Poll: If YOU Were a Mercury Awards Judge...'"I would vote for the Waccamaw Metals Recycling ad. Just for sheer force of effectiveness, and practicality, this ad,while funny gets the point across very well. The woman's voice, and ethos iscontrived, but the deadpan nature of the guy at…"
Rod Schwartz replied to Rod Schwartz's discussion 'Friday Poll: If YOU Were a Mercury Awards Judge...'"Diane,
It's often been noted that the attributes of commercials that win awards are often quite different from those that generate bankable results for the advertiser. It's wonderful when a commercial manages both to serve the…"
Diane Scarpelli replied to Rod Schwartz's discussion 'Friday Poll: If YOU Were a Mercury Awards Judge...'"What is not provided here is any measure of the effectiveness nor the objectives of these ads. These awards rarely ask for that info but I do believe that being clever or funny is great for a sitcom or standup routine, not so good in…"
Rebecca Schwartz posted a discussionRAB Press Release: Radio's Dominant Role in Vehicle Purchase
Auto Radio Ads Have Greatest Influence Closest to Purchase Over 28,000 Radio Listeners Share Automotive Preferences Radio Advertising Bureau Launches New Study Initiative for Members New York, NY – May 14, 2013 - Radio plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle. The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. And radio is a top “must-have” for automotive buyers of…See More
Rebecca Schwartz commented on Rebecca Schwartz's event 'Memorial Day'"Just heard from one of our customers in New Mexico. If you're looking for a last-minute cash infusion for May, the Above & Beyond Memorial Day campaign could be the ticket!:
“Who did I sell the Memorial Day campaign…"
Jeffrey Hedquist posted a discussionCommercial Contrast
The use of contrast in a radio commercial will draw attention, make it interesting, create the unexpected and keep listeners from falling asleep. Too often commercials are all one flavor - a sea of audio beige.Try juxtaposing silence and noise or two widely differing music cuts to tell the story of two aspects of a product or service.Use differing sound effects to switch the scene from one locale to another.Your biggest opportunity for contrast is with voices. Play contrasting emotions off each…See More
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