Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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RodSpots: Lessons from the Street, the Studio, and the Study

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Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

125 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

653 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

249 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

117 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

115 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

272 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

12 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Jack Walker replied to Stanislav Petkov's discussion 'Sales team direct phone number on air'
"Sounds like a great idea and I beleive campaigns like that have already been produced. The best thing you can do is have testimonials from satisfied clients."
13 hours ago
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"A valuable lesson I learned several years ago at a non-profit conference is, "The key word in non-profit is profit." We do not have a special non-profit rate. One of my biggest clients is a church. I give them the lowest per unit…"
13 hours ago
Scott Howard replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"Non-profits often have a marketing budget, sometimes more than the for profits.  We are contacted regularly and I have various options I can do for them to help them get the best bang for their buck.   We don't really have a special…"
23 hours ago
Mick Green replied to Jason Nagel's discussion 'Looking for Voice Actors, Jingle Singers, Graphic Designers & Photographers'
"Jason, I write, sing, play and produce jingles, and do voice over work with accents...various British, German, Italian, French, Jamaican etc etc. I've attached an example of a jingle, and two voiceovers. Let me know if you'd like to hear…"
yesterday
Alex Mann replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"To add on to this, I think one of the greatest ways to sell a client who is skeptical is through telling stories about similar clients, what they needed to have happened, the campaign you put together, and the tangible results they attained. Tell it…"
yesterday
Rod Schwartz commented on Rod Schwartz's video
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Butt Out - The Life and Death of Cigarette Advertising on Television

"As a salesman and an ad writer, I'm often fascinated by the TV and radio commercials of the so-called "Golden Age of Advertising."  Sometimes I pick up an idea that can be dusted off and tweaked to serve a current advertiser,…"
Friday
Rod Schwartz posted a video

Butt Out - The Life and Death of Cigarette Advertising on Television

A&E documentary special on the history of cigarette advertising on television from the 1940s until the last commercial aired on The Tonight Show
Friday
Jeff Dostal posted a discussion

Have A Better Conversation Than Your Competition!

Here are two tools that can help you have a more effective conversation with your clients than your competition will ever have.The Marketing Bridge is used to help clients understand that radio and the sales rep can’t do it all. We can only take care of one of the 5 selling functions, Advertising. The other 4 selling functions need to be working well in order for advertising to help the clients business grow. It’s a great tool to get the client to look at their company in a way they may not…See More
Friday
Joe Lyons replied to Stanislav Petkov's discussion 'Sales team direct phone number on air'
"Try this. Say in the spot that they can get the number from the stations web site. Put all your sponsors and their numbers there. Then promote your web site on the air. As listeners check in for numbers you get a reading of your listening audiance.…"
Friday
Jackie Mahr replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"I work with many NPO's here in Omaha.  About 1/2 of my billing is from Christian churches, para church ministries, Christian schools and mission agencies.  We work by proposal and make it a win/win for both of us as…"
Friday
Jackie Mahr replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"What does your cake auction look like on air?  I work with many NPO's and this sounds like it may be fun for them. "
Friday
Chris Rolando replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"This is a BROAD category.  Just because a non-profit does not have owners or stock holders does NOT mean that they do not have needs!  Chruches...   the need the three P's...  Prayer, People and Parking.  They make a…"
Friday
Stacey Schaller replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"We're in a pretty tight-knit smaller community, so we get contacted all of the time - often, two or three times a day.We actively court non-profits because we want to be a positive part of our community. Our policy is that, if a non-profit pays…"
Friday
Profile IconSuvanah Perdue and Randy Watson joined Radio Sales Café
Friday
Victor John Carr replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
" FCC Rules and Regulations 73.1810-4  Public Service Announcement (PSA) is one which no charge is made.You can make any announcement a PSA by not charging for the broadcast.The writer that wrote that these nonprofit groups buy other forms…"
Friday
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"We have a simple and we think self-explanatory piece that we make available. It is attached (I Think)"
Friday

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Radio Sales Café is a service of GRACE BROADCAST SALES - Helping radio salespeople sell more advertising for over 23 years!

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