Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

317 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

167 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

738 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

10 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

6 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

135 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

145 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

348 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Latest Activity

Rebecca Hunt posted a discussion

2nd Tuesday Webinar Featuring Mark Levy: Sales Budgeting Process Like a Pro!

Radio Sales Café members (radio station team members only, please) are invited to a free Local Broadcast Sales webinar featuring Mark Levy on Tuesday, September 13, at noon EST:See More
1 hour ago
Profile IconTracy Broadway, Patrick Pendergast and Drew W. Straub MS joined Radio Sales Café
8 hours ago
Drew W. Straub MS posted a discussion

ROI Studies

Are there any studies that show the top 5 or 10 industries or business segments (by ROI) that do well on a Sports format in a small market (200k- 400k pop.)See More
yesterday
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: I feel happy!

  I was thinking about happiness the other night as I watched a beautiful sunset. I was sitting on the grounds of the Logan LDS Temple surrounded by a colorful kaleidoscope of fragrant flowers. The evening air was just the right temperature. Family and friends mingled about waiting for a newly married bride and…See More
Monday
David Bonilla is now a member of Radio Sales Café
Monday
Scott Howard replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"I once had a doctor that NEVER wanted to change her ads.  I finally got her to budge just a little, by changing one line, depending on the season... Now that the warm weather is here....  Now that the cold weather is here..."
Sunday
Diane Scarpelli replied to Kerry Heaps's discussion 'Hiring sales representatives-creating a process'
"Locating much less actually interviewing people for sales positions is so difficult. Under-30's would rather work McDonald's part-time. College seniors at job fairs actually back away when you say you're there to talk about a job in…"
Sunday
Damon Collins replied to Rebecca Hunt's discussion 'Friday Poll: What Opportunities Are Available for Seniors in Radio?'
"Bring it on. Would love to have mature sales individual to join our team. Opportunity knocks."
Sunday
Rod Schwartz replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"Victor - downloading and printing it now. Thanks for taking the time to share! "
Friday
Rod Schwartz replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"Perfectly popular with me, Mark. Every point is spot-on.  Why do advertisers insist on making their ads SOUND like ads, instead of - as Howard Luck Gossage put it: I used this quote in a recent post on my radio station blog on penetrating…"
Friday
Victor John Carr replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"The most important part of advertising is the message. Nothing else matters if you don't get the script right. I deal with ad copy the whole time in a presentation. Attached is a 3 page comprehensive read that covers the subject as well as I…"
Friday
Mark Hill replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"Well, I pretty sure this won't be the most popular post.  I teach our sales people (and I use this myself) the following regarding ad copy: 1. No phone numbers. Nobody will remember them.  Listeners dont write them down when they hear…"
Friday
Nic Natarella replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"Don't let the client go to the '60s in the first place. You control the interview, you control the questions, you can even control the answers from them. You are the radio advertising professional.  You've proven it in your…"
Friday
Kerry Heaps posted a discussion

Hiring sales representatives-creating a process

Hi Everyone, I am looking for a bit of advice for my magazine and talk radio show, I have been looking for a sales representative for quite some time to sell ad space for both, since its the same type of platform.  I'd love any feedback you can share with me, as we've found it challenging finding someone that would be a good fit. See More
Friday
woody ross replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"Persistence .go back to the client with more ideas for copy, It's not only a great reason to go back but also shows how much you care"
Friday
Bill Turner replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Deal with Clients Who Aren't Open to New Ad Copy Ideas?'
"Some clients will always be in the 1960s.  It would be nice to move them toward more creative commercials.  Keep trying new ideas.  As one person told me, the best change is a little one because over time you can make many small…"
Aug 25

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