Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

310 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

164 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

724 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

10 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

6 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

132 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

148 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

343 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Latest Activity

Chris Rolando posted a discussion

I need a no BS Sales Manager

Okay, no BS.  Here it is.  I want a sales manager.  This is someone who GETS IT.  Has a record of success and CUSTOMERS I can actually call and talk to about you.  I don't care what your company says about you and I know your mama loves you but I want to talk to people you have helped.Where is this job?  In the Desert.  Its hot here.  No I mean its HOT here.  HOT days in the summer can be up to 130 degrees.  Winter days are 70's during the days, 50s at night.  Yeah you read that right.  The…See More
6 hours ago
Rebecca Hunt liked Don Oberbillig's discussion Nobody wants to buy advertising but.....
14 hours ago
Profile IconHolly Lee, Scott Richards, ANNA DOW and 1 more joined Radio Sales Café
16 hours ago
Kristen Havens posted a discussion

Job Openings: Local Sales Managers

LOCAL SALES MANAGERS – Benton Harbor & South Haven, MIDATE:  June 2016 JOB DESCRIPTION: (2 positions open-1 per location)Mid-West Family Broadcasting in Benton Harbor is looking for a Local Sales Manager in our Water Street, Benton Harbor offices representing WHFB-FM, Sunny 101.5 FM and Notre Dame Sports. Furthermore, Mid-West Family Broadcasting in South Haven is also looking for a Local Sales Manager in our South Haven offices with focus on growing Super Hits 103.7 COSY FM and 98.3 the…See More
Profile IconJoleen, Kristen Havens, Debbie Burnam and 1 more joined Radio Sales Café
Damon Collins replied to Rebecca Hunt's discussion 'Friday Poll: What Does Your Average Work Day Look Like?'
"I start at 6 with the morning show (I VT Mon & Tue). Make calls from 9 till 10. At 10 hit the road. Back in the office around 4:30 to do logs, and prep for calls the next day."
A discussion started by Rebecca Hunt was featured

Keep Advertising! by Spike Santee

This is an article to help you prepare your business to weather another economic downturn. This article is about specific steps you should take right now to protect your market share without damaging your future prospects when the economy improves again.There have been eleven recessions since the Great Depression. They tend to average about 18 months long. In other words, we spend about one year out of seven in recessionary times. So you would think American business owners would be experienced…See More
Rebecca Hunt liked Rebecca Hunt's discussion Keep Advertising! by Spike Santee
Rebecca Hunt posted a discussion

How to Revive Cold Leads - by Art Sobczak

I subscribe to and enjoy reading sales trainer Art Sobczak's Smart Calling newsletter; he gave me permission to reprint his latest piece:How to Revive Cold LeadsLast month I was interviewed for an article on how to revive leads that have gone cold. In case you didn't see that article online, I shared some useful info that might apply to you, so here are the suggestions I gave in response to the author's questions.  Q. When is it a good idea to approach a cold lead? When should you leave them…See More
Profile IconKaileigh Dustin, Mike Brandt and Curtis Davis joined Radio Sales Café
Dave Warawa - PROSALESGUY posted a discussion

PROSALESGUY - The Six Levels of Sales Questioning Part Two

Our sales training clients believe that making more sales rests on the ability of their Salespeople to ask great questions.  In last week’s PROSALESGUY BLOG, we shared the first three levels of questioning – Discovery, Pain/Reward and Paraphrase Questions.  Let’s educate you on the last three – Significance,…See More
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: The last full measure of devotion

Our journey through the Hawaiian isle of Oahu started with a better understanding of what happened on December 7, 1941. We met Pearl Harbor survivor Alfred Benjamin Kameeiamoku Rodrigues. We gained deeper appreciation for the valor of the Greatest Generation.We also learned more about and better understand the Japanese kamikaze pilots.I was deeply touched by an exhibit on the USS Missouri that offered a rare glimpse into the young kamikaze pilots or Japanese tokko tai (special attack forces).…See More
Rebecca Hunt posted a status
"New from the Wizard of Ads: 10 Most Common Mistakes in Marketing,…"
Rebecca Hunt liked Les Patterson's blog post Using spec commercials to transition from the 30 second cold call technique
Les Patterson posted a blog post

Using spec commercials to transition from the 30 second cold call technique

For those of us fortunate enough to be in the wonderful world of radio advertising, a natural transition from the "may I take 30 seconds of your time" cold call approach would be to play a well-crafted spec commercial.The Sales Whisper Wes Shaffer introduces the "30 Second" technique in this blog post:…See More
Rebecca Hunt replied to Rebecca Hunt's discussion 'Friday Poll: What Does Your Average Work Day Look Like?'
"From William Wayland: I work from home, a lot. Thanks to the Internet - though I still see clients. Most interesting this week - The Lowell General Hospital Cancer Walk. It is part paid and part donated time. A shock - just learned of the death of…"
Jun 24



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