Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

116 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

639 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

238 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

115 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

105 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

261 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

16 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

18 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Mick Green replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Most Successful Enter-to-Win Promotions?'
"Far and away the most successful promotions I've done have involved an element of competition. For example, we put boxes in five bars where people could enter to qualify to race in a Nascar simulator. Each week for five weeks, we picked one…"
20 minutes ago
Mick Green replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"I like these stories, but they omit one absolutely critical element...results ! The best salespeople ask the best questions, whether in a cna, closing or recap meeting, And I really like the idea of asking customers of a business why they shop…"
50 minutes ago
Rebecca Schwartz posted a discussion

Friday Poll: What Are Your Most Successful Enter-to-Win Promotions?

Happy Friday, everyone!Here is this week's poll question:What are some of your most successful "Enter-to-Win" or "Box" promotions?            a.  What prizes have proven to be the most attractive to your listeners?          b.  What's the typical price of participation for a merchant?  Does it include a traded prize?          c.  How many stores usually participate?          d.  Do you do the same box promotion(s) annually?Looking forward to reading your replies! See More
6 hours ago
Susan Knauf posted a discussion

Advertising Sales Representative - Green Bay

Midwest Communications has an opening for an outside advertising sales representative in our Green Bay, WI offices. This individual will be representing several of our On Air / Online radio stations and working with a variety of existing and potential clients. Your day to day mission is to initiate conversation, develop relationships, identify opportunities, and provide profitable solutions utilizing our media platform.Media sales are not required but outside sales experience is certainly an…See More
Profile IconSammy Edmonds and Danne Burley joined Radio Sales Café
Joe Lyons replied to Rebecca Schwartz's discussion 'Friday Poll: What Are YOUR "Three Words to Live By"?'
"Perception is reality. "
Gregg Murray replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"Really interesting insight. Always interesting to hear what advertisers say about radio reps when they're not in the room. You can get to the real truth. There are two reasons why I believe Jeff was able to establish that level of trust and…"
Gregg Murray posted a discussion

Digital Advertising vs Good Ole' Local Radio

An article in today's Inside Radio grabbed my attention. How could it not, it's so rare these days...Survey: Agency buyers more upbeat about radio.The article says, "The number of ad agencies who say radio is the media their clients are most interested in hit a two-year high."Why the increase? The article says it could be due to political or because of radio's cost effectiveness. I'm…See More
Rod Schwartz posted a discussion

Social Media Falls Flat for Auto Dealers

From Tom Taylor's NOW Newsletter this morning:Keeping the automotive dollarsIf radio’s afraid of auto dollars being diverted to social media – it shouldn’t be.To put it another way, Auto News says a new study for finds that “social media are ineffective for selling vehicles” - even for Millennials. They use Facebook and Twitter for fun and, well, social purposes. But not to shop for their next car. Some dealers are experimenting with marketing on Facebook, because they know…See More
Rebecca Schwartz replied to Rebecca Schwartz's discussion 'The Desk Closest to The Door by Mike Brunel'
"Thanks, Stephen!  I exchanged messages with Mike on Facebook yesterday, and he said he'd get the problem fixed and get back to me.  Appreciate your help! :)"
Stephen Pead replied to Rebecca Schwartz's discussion 'The Desk Closest to The Door by Mike Brunel'
"Hi Rebecca the only link I have is on Mike's website. You are correct about it being faulty. I'll try to contact Mike and get back to you."
A discussion started by Rod Schwartz was featured

Why Radio Salespeople Need to Dig Deeper

"In all my years of selling, the biggest mistake I made was sitting down with a business owner and the two of us deciding on the key selling points of the business."   -Jeff Dostal            RSC member Jeff Dostal's article below appeared in the 8/18/14 issue of Small Market Radio Newsletter.  According to the Editor’s Preface, Jeff is "one of the 'Radio Show All Stars' who are appearing at this year’s NAB/RAB Radio…See More
Community Radio Goddess is now a member of Radio Sales Café
Randy Frongillo replied to Melissa Strutz's discussion 'Investors Community Bank'
"I think you need more information. Specifically, what is it that they do differently and better than their competitor? What competitive claims can they make that nobody else can? If they are the solution, what is the problem that needs…"
Leslie Wood commented on Stephen Pead's blog post '9 Things Your Sales Manager Should Tell You!'
"Great advice!  Thank you!  I particularly like the one about making 1 more business call a day."
Leslie Wood replied to Rebecca Schwartz's discussion 'Friday Poll: What Are YOUR "Three Words to Live By"?'
"Love God first Do not procrastinate Practice your pitch "


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Radio Sales Café is a service of GRACE BROADCAST SALES - Helping radio salespeople sell more advertising for over 23 years!

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