Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

8 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

323 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

169 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

747 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

10 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

8 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

134 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

141 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

348 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Top Discussions 

1 Buying Ads on Pandora

Buying Ads on Pandora

Posted by Rod Schwartz on October 17, 2016

2 Business is terrible

Business is terrible

Posted by David Neely on October 14, 2016

3 Friday Poll: Who Is or Has Been Your Mentor in Radio Sales?

Friday Poll: Who Is or Has Been Your Mentor in Radio Sales?

Posted by Rebecca Hunt on September 29, 2016

4 Making Relationships

Making Relationships

Posted by Austin Graves on October 10, 2016

5 Looking for a Legal Minute feature

Looking for a Legal Minute feature

Posted by Steve Clendenin on October 18, 2016

6 PROSALESGUY - How To Respond To The Client With No Set Budget

PROSALESGUY - How To Respond To The Client With No Set Budget

Posted by Dave Warawa - PROSALESGUY on October 12, 2016

Latest Activity

Trina Bauer posted a status
"I am looking for ideas on witty emails to send to new prospects to get the appt.! Any ideas that will help get your email read not deleted?"
9 hours ago
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: Don’t quit

Finding a new career path has been more challenging than I expected. The up and down emotional struggles, rejections that feel like failures, and lack of confidence, has made me feel like quitting at times.To feel like quitting is a very real emotion. It’s discouraging, and can be very paralyzing.I don’t like it.As I’ve dealt…See More
14 hours ago
Rod Schwartz replied to David Neely's discussion 'Business is terrible'
"David, I find myself recalling Chris Lytle's famous observation: "But my market is different." Here in my neck of the woods—with 2 land grant universities situated 8 miles apart, comprising more than half of the combined…"
22 hours ago
Vickie Figueroa is now a member of Radio Sales Café
Diane Scarpelli replied to Rod Schwartz's discussion 'Buying Ads on Pandora'
"LOL, Rod! I handle production and media for a client of our radio stations and we decided to see what Pandora would cost. I filled out the online form... did not hear so returned to the site and filled it out again.  4 months ago I heard from a…"
Diane Scarpelli replied to Austin Graves's discussion 'Making Relationships'
"Some great ideas here! Re: which events? You don't say what your format is but look at area events in terms of your demographic. If you are an AC with women 24-49 then look for community events that fit the demo like a community family expo,…"
Profile IconNoel Kennedy, Destiny Jenkins and Guy Heidemann joined Radio Sales Café
David Neely replied to David Neely's discussion 'Business is terrible'
"Margaret and Chris, I understand what you are saying, and I appreciate it, but I think you both missed my question.  My query was to find out if others areas of the U.S. are experiencing this economic downturn.  That's all.…"
Margaret Ann Large replied to David Neely's discussion 'Business is terrible'
"Hi David I'm sorry to hear about this situation in your area. I agree with Chris's response. Also another thing to consider that may win business with potential clients is ask them-Who are your top 3 competitors? ( leads for you). What…"
Rebecca Hunt commented on Kimmy Henglefelt's status
"Thanks for the kind words. :) Glad to help!"
Kimmy Henglefelt commented on Kimmy Henglefelt's status
"omgsh, YES!!! You are ALWAYS a life saver for me!!! you have helped me ton through the years thank you!!"
Kimmy Henglefelt posted a status
"Is there somewhere on this website I could get some tips for different clients for script? I love having different ideas for scripts ."
John Kruse replied to Rod Schwartz's discussion 'Buying Ads on Pandora'
"Very interesting article.  Thanks for sharing! "
Tony Garcia replied to Rod Schwartz's discussion 'Buying Ads on Pandora'
"Hi Rod, I had a similar experience with Pandora a few months ago for a much different project. My understanding of their system is that it automatically rejects any ad schedule that falls below their fixed Cost Per Thousand floor. At the time it was…"
Todd VanDyke replied to Austin Graves's discussion 'Making Relationships'
"Heck, yeah, Austin. A few suggestions... Choose events that benefit the community, and that will, in turn, receive benefit from the exposure you give them. Choose events that involve lots of people, either as attendees or organizers, to maximize…"
Chris Walz replied to Steve Clendenin's discussion 'Looking for a Legal Minute feature'
"We have aired Point of Law forever..  it's a longer feature, but really works well.  Each daily feature has a :15 open,  then the body of the story is about :90, then you get the conclusion, which is about :30.  Advertiser…"



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