Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Looking for some new ways to boost your monthly billing?

RodSpots: Lessons from the Street, the Studio, and the Study

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

124 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

650 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

246 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

117 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

112 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

269 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

18 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

12 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Ryan Murphy posted a discussion

Looking For Voice Talent For Talent Library

influence.FM will soon be adding a searchable talent library to our digital production order system. We are looking for voice talent and copy writers. We currently have 500+ sales people using our production order system so this a great opportunity to gain some new clients.Here is what you will be able to do with your profile:1. It's 100% free to use2. Upload your 3 best spots3. Bio4. List skills5. List special voices characters/abilities6. List…See More
18 hours ago
Stephen Pead posted a blog post

Do You Talk Too Much?

Hey I didn’t know that the rap group Run-DMC were sales trainers; but their song “You Talk Too Much” summarizes what many radio sales people tend to do. “You're the worst when you converse, just a big mouth clown You talk when you're awake, I heard you talk when you sleep Has anyone ever told you, that talk is cheap You talk too much you never shut, up!!”And truth is they just never shut up!Why does this happen?“I have to explain my station to the prospect” “I get uncomfortable with silence so…See More
Matt Borland replied to Rebecca Schwartz's discussion 'Enter a Drawing for a Copy of "Shut Up: Stop Talking & Start Making Money"'
"Matt Borland"
Dave Warawa - PROSALESGUY posted a discussion

The Best Clients Give You The Most Sales

We have come to a realization.  For the past three years, our company has offered sales training and sales consulting services across British Columbia, Alberta and Saskatchewan.  We have worked with many clients, all in different business categories – agriculture, media, advertising and marketing, oil and gas supply, product distribution, manufacturing and hospitality.  Despite the diversity, our efforts have…See More
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Program an All-Christmas Music Format?'
"We start to sprinkle in Christmas music from Thanksgiving until two days before Christmas. Then, we go all Christmas music. When we go all Christmas, advertisers can sponsor an hour."
Jingle Jim Reilly posted a discussion

Your Highest Payoff Activity

Radio Sales Cafe Members,This Week's Sales Tip: What is your highest payoff activity? Meeting with clients may be your immediate response but that doesn't happen until you prospect. You may be tired of hearing that but your Sales Manager is right. As you gear up for 2015, give some thought to your commitment to prospecting. I allocate 90 minutes every morning and 90 minutes every afternoon to prospecting. My program yields a steady flow of new prospects and that would not be possible without my…See More
Profile IconMatt Borland, Dan Willersdorf, Patrick Lopeman and 2 more joined Radio Sales Café
Patrick Lopeman posted a discussion

Radio Sales Representative--Michigan

WMOM, Ludington, Michigan is looking for a undiscovered sales and management superstar.  We will train a motivated, creative and organized rookie.  Opportunity for on-air, production or sports work. Marketing degree is a plus, but not necessary.  EOE/M/F.  Resume to: Patrick@wmom.fmSee More
Alex Mann replied to Alex Mann's discussion 'Warm up/seed letters'
"If you're someone who makes 30 calls a day... that's a lot of letters!"
Ryan Murphy replied to Alex Mann's discussion 'Warm up/seed letters'
"I think that is probably one of the most effective ways to get your foot in the door is to send a hand written letter. I got a thank you card from a gentleman that I bought dinner for at the RAB event in Indianapolis and it was super classy. I will…"
Alex Mann replied to Ross Huguet's discussion 'Spec Spots - worth the effort?'
"Absolutely! But qualify it first. Use the production of a spec spot as an excuse to come back for a second appointment. "I'm going to have our team put together a few samples of ad creative that will make an impact. Can we sit down again…"
Dave Warawa - PROSALESGUY replied to Dave Warawa - PROSALESGUY's discussion 'I'm So Busy!'
"When we, as Sales Managers, can become Sales Leaders and create an environment of self accountability, amazing things happen.  When Salespeople realize that they are capable of running their account list like a business within the company, they…"
Jeffrey Paul Moreland replied to Rebecca Schwartz's discussion 'Enter a Drawing for a Copy of "Shut Up: Stop Talking & Start Making Money"'
"Please enter me for the book Thank you Jeffrey P Moreland"
Alex Mann replied to Tristin Pierce's discussion 'Working with Limitations'
"Tristin, is a great resource for gathering data on how much revenue almost any local business is generating annually. If they're doing at least 500K in annual revenue, go for it. Chris is right.... Dentists are a solid…"
Alex Mann replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'
"Yep! First impressions are EVERYTHING in sales!"
Alex Mann replied to Schenley Brown's discussion 'Convincing Clients Of Your Credibility if You're Young'
"TOTALLY agree on overdressing slightly and be AMAZING with how you present. Don't make ONE spelling, grammar, or mechanical error in your proposal. Proofread it at least five times! A lot of proposals that hit my desk look like they were…"



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