Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Looking for some new ways to boost your monthly billing?

RodSpots: Lessons from the Street, the Studio, and the Study

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

125 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

654 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

249 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

117 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

115 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

272 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

13 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Thomas posted a discussion

Suggestions for promoting a Personal Fitness Trainer

I just got a personal trainer to come aboard for some radio advertising. Gonna run some standard 15 and 30's but thinking of possibly trying to run a contest between 3 other "trainers" with different "gyms" for a 12 week promotional contest. any ideas welcome! Thanks and  Happy Thanksgiving all!See More
Les Patterson posted a discussion

Les Patterson’s Monday Morning Boost: Les Nessman’s Thanksgiving Radio Promotion

Perhaps the most well-known radio station promotion ever pulled off was in 1978 by WKRP in Cincinnati.  Station General Manger Arthur “Big Guy” Carlson, in attempt to exercise some kind of assertion over the “casually dressed people [who] seemed to think they have taken over the place” – now that the station had converted to rock-n-roll – cooked up the…See More
Joel A. Swanson posted a blog post
Neil Wonnell posted a discussion

50% commision for Radio Sales pros!

I'm looking for a Radio Sales pro to sell ad space on my station/show. You sell the time, I produce and air the spot, we split the revenue 50/50. The format is Heavy Metal/ Hard RockSee More
4 events by Rebecca Schwartz were featured
Profile IconPete Parson, Bill Denkert and Tim Burt joined Radio Sales Café
Rod Schwartz posted a discussion

What Radio Can Learn from...Radio

An interesting article today from Wise Buddah reads, in part:"Search the words '…can learn from radio' and the 21,000 responses include “What Web Marketers Can Learn From Radio,”…See More
Susan Knauf posted a discussion

Advertising Sales Representative in Green Bay, WI

Midwest Communications has an opening for an outside advertising sales representative in our Green Bay, WI offices. This individual will be representing several of our On Air / Online radio stations and working with a variety of existing and potential clients. Your day to day mission is to initiate conversation, develop relationships, identify opportunities, and provide profitable solutions utilizing our media platform. Media sales are not required but outside sales experience is certainly an…See More
Jack Walker replied to Stanislav Petkov's discussion 'Sales team direct phone number on air'
"Sounds like a great idea and I beleive campaigns like that have already been produced. The best thing you can do is have testimonials from satisfied clients."
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"A valuable lesson I learned several years ago at a non-profit conference is, "The key word in non-profit is profit." We do not have a special non-profit rate. One of my biggest clients is a church. I give them the lowest per unit…"
Scott Howard replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do Non-Profit Organizations Advertise on Your Station?'
"Non-profits often have a marketing budget, sometimes more than the for profits.  We are contacted regularly and I have various options I can do for them to help them get the best bang for their buck.   We don't really have a special…"
Mick Green replied to Jason Nagel's discussion 'Looking for Voice Actors, Jingle Singers, Graphic Designers & Photographers'
"Jason, I write, sing, play and produce jingles, and do voice over work with accents...various British, German, Italian, French, Jamaican etc etc. I've attached an example of a jingle, and two voiceovers. Let me know if you'd like to hear…"
Nov 22
Alex Mann replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"To add on to this, I think one of the greatest ways to sell a client who is skeptical is through telling stories about similar clients, what they needed to have happened, the campaign you put together, and the tangible results they attained. Tell it…"
Nov 22
Rod Schwartz commented on Rod Schwartz's video

Butt Out - The Life and Death of Cigarette Advertising on Television

"As a salesman and an ad writer, I'm often fascinated by the TV and radio commercials of the so-called "Golden Age of Advertising."  Sometimes I pick up an idea that can be dusted off and tweaked to serve a current advertiser,…"
Nov 21
Rod Schwartz posted a video

Butt Out - The Life and Death of Cigarette Advertising on Television

A&E documentary special on the history of cigarette advertising on television from the 1940s until the last commercial aired on The Tonight Show
Nov 21
Jeff Dostal posted a discussion

Have A Better Conversation Than Your Competition!

Here are two tools that can help you have a more effective conversation with your clients than your competition will ever have.The Marketing Bridge is used to help clients understand that radio and the sales rep can’t do it all. We can only take care of one of the 5 selling functions, Advertising. The other 4 selling functions need to be working well in order for advertising to help the clients business grow. It’s a great tool to get the client to look at their company in a way they may not…See More
Nov 21



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