Networking for radio sales professionals from Grace Broadcast Sales.
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RodSpots: Lessons from the Street, the Studio, and the Study
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Welcome to Radio Sales Café!
An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!
7 discussions
New to Radio Sales?
Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!
81 discussions
Friday Polls
Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!
182 discussions
The Weekly SPOTlight
Each week, we pick a new business category and ask RSC members to share spots they've produced for a local business in this category. Listen to what other stations are doing, and get some great new ideas for your clients! Two basic guidelines we ask you to follow: 1) no ads that promote adult entertainment or include suggestive language and 2) no ads that poke fun at individuals or groups (ethnicities or religions, for example) in a way that could be deemed offensive. Thank you!
76 discussions
The Round Table: Brainstorming & Problem-solving
Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!
561 discussions
Copywriting Tips, Commercial Examples
Articles for ad writers by ad writers, commercials for illustration and inspiration.
89 discussions
Killer Promotions & Ad Campaigns
If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!
65 discussions
Sales & Marketing Resources
Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.
236 discussions
RSC Sales & Advertising Library
Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.
13 discussions
Radio Sales Employment Opportunities
What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!
25 discussions
Top Discussions
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Friday Poll: If YOU Were a Mercury Awards Judge...Posted by Rod Schwartz on May 14, 2013 |
| 2 |
Question: How do you feel about putting a store that sells cigarette & tobacco on your radio station?Posted by Angelique Mercurio on May 9, 2013 |
| 3 |
Get Jim Meisenheimer's Sales Tips eBook FREE, May 16-20Posted by Rebecca Schwartz on May 16, 2013 |
| 4 |
10 Things Great Salespeople DoPosted by Dave Warawa - PROSALESGUY on May 8, 2013 |
| 5 |
Friday Poll: The Best Advice Your Mother Ever Gave YouPosted by Rebecca Schwartz on May 5, 2011 |
Latest Activity
Jason Skaggs just added their location.
Rod Schwartz replied to Rod Schwartz's discussion 'Friday Poll: If YOU Were a Mercury Awards Judge...'"Diane,
It's often been noted that the attributes of commercials that win awards are often quite different from those that generate bankable results for the advertiser. It's wonderful when a commercial manages both to serve the…"
Rebecca Schwartz replied to Rebecca Schwartz's discussion 'Get Jim Meisenheimer's Sales Tips eBook FREE, May 16-20'"Himanshu, it might be worth trying to download it again. I was able to get the complete book. I don't have a Kindle, so I downloaded Amazon's Kindle for PC (also free), and actually ended up saving it to Kindle Cloud, where I…"
Diane Scarpelli replied to Rod Schwartz's discussion 'Friday Poll: If YOU Were a Mercury Awards Judge...'"What is not provided here is any measure of the effectiveness nor the objectives of these ads. These awards rarely ask for that info but I do believe that being clever or funny is great for a sitcom or standup routine, not so good in…"
Himanshu Agarwal replied to Rebecca Schwartz's discussion 'Get Jim Meisenheimer's Sales Tips eBook FREE, May 16-20'"Only the beginning of the book is free and not the entire book."
Rebecca Schwartz commented on Rebecca Schwartz's event 'Memorial Day'"Just heard from one of our customers in New Mexico. If you're looking for a last-minute cash infusion for May, the Above & Beyond Memorial Day campaign could be the ticket!:
“Who did I sell the Memorial Day campaign…"
Jeffrey Hedquist posted a discussionCommercial Contrast
The use of contrast in a radio commercial will draw attention, make it interesting, create the unexpected and keep listeners from falling asleep. Too often commercials are all one flavor - a sea of audio beige.Try juxtaposing silence and noise or two widely differing music cuts to tell the story of two aspects of a product or service.Use differing sound effects to switch the scene from one locale to another.Your biggest opportunity for contrast is with voices. Play contrasting emotions off each…See More
Becky Chapman posted a discussionADVERTISING SALES REP (KDAL/WDSM/WGEE)
Are you a news, sports, talk radio enthusiast?Do you have successful outside sales experience?Are you a top performer?Are you aggressive?Do you like to compete as part of a team?Are you self-motivated?Do you attain your goals? If you answered “yes” to all of these questions, we have the job you’ve been looking for. We’re looking for a news, sports and talk radio enthusiast who is an aggressive, self-motivated professional to join our team. Responsibilities include growing sales and attaining…See More
Dave Warawa - PROSALESGUY replied to Dave Warawa - PROSALESGUY's discussion '10 Things Great Salespeople Do'"Thanks Jack. I agree. Leaders don't need a title to be who they are. Once they get the respect of people, they become influential and capable of swaying opinion. Our hope is that these leaders send people in the right…"
An event by Rebecca Schwartz was featured
Here's Looking at You: Eye Health Tips at USA
May 13, 2013 to October 31, 2013
Here’s the perfect opportunity to get your local optometrists and vision centers on the air (or increase their current schedules)! Here's Looking at You: Eye Health TipsEach of these ten features includes a short open and a tip (approximately :25 seconds). All you have to do is insert your sponsor's :30-second commercial in between, and you have an engaging, self-contained :60-second feature. The series covers a range of…See More
Rebecca Schwartz commented on Rebecca Schwartz's event 'Independence Day (July 4th)'"Jerry Baker, with WEIS in Centre, AL, sold approximately twelve packages at $275 each, netting around $3300. He ran the features with a :30 tag, starting them a week before the 4th and running them all day on the 4th. Every hour there was a separate…"
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Here's Looking at You: Eye Health Tips
May 13, 2013 to October 31, 2013 – USA
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National Senior Health & Fitness Day
May 29, 2013 all day – USA
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National Dairy Month
June 1, 2013 to June 30, 2013 – USA
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June 16, 2013 all day – USA
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