Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

116 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

636 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

234 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

114 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

104 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

258 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

16 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

20 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Simon Paul Rushton replied to Courtney Nelson's discussion 'Using character names in radio commericals'
"I think it's neutral. If someone would naturally address someone by their name, I would put a name. Sometimes I will, sometimes I wont... it depends where I start my writing, where I need to get to, and what message I have to communicate. I…"
2 hours ago
Rebecca Schwartz posted a discussion

Friday Poll: What Is Your "Elevator Pitch"?

Happy Friday, everyone!This week’s poll question was inspired by an article written by sales/business writer Geoffrey James, in which he explains how to give a flawless elevator pitch when someone at a social or networking function asks you what you do for a living.  So, we’d like to know: What is your elevator pitch?Looking forward to reading your replies!See More
3 hours ago
Profile IconRichard Kemp[ and John Rodriguez joined Radio Sales Café
4 hours ago
Rod Schwartz replied to Alex Mann's discussion 'Social Media Agency In Town... Advice Please!'
"Mike and Alex, If I had to guess at the San Francisco company to which Mike refers, it would be ARIA, Inc. - successor to "Radio DCL" - a group of strong radio advertising presenters/closers, run by Michael Tate.  Their…"
9 hours ago
Courtney Nelson posted a discussion

Using character names in radio commericals

What is the general rule of thumb - thought on using a name for a character in a radio dialogue? Does it tune others out or bring them in?See More
17 hours ago
Mick Green liked Jingle Jim Reilly's profile
19 hours ago
Dave Warawa - PROSALESGUY posted a discussion

Job Interviews Are A Two-way Street

I was doing some job interviews for a client recently who has hired us for Group and Individual Sales Training in Alberta.  The company was looking to hire a Salesperson and wanted to ensure they hired the right person.  I’ve always felt that job interviews are a two-way street.  Here’s why…We are involved in…See More
Andy McNabb replied to Alex Mann's discussion 'Social Media Agency In Town... Advice Please!'
"Hey Alex - for SO long, I could not find them, but here are the two links, the first from Chris Rolando, and evidence to back up his thoughts.  Do read them in the following…"
Profile IconJody Brooker, Stacy Sheley and Donna Edmonds joined Radio Sales Café
A discussion started by Kate was featured

How to approach agency buyers

Hello,What would you all say is best way to go about emailing or calling an agency buyer and actually get a response.I've been finding that when I'm contacted its all fine but when I reach out, either I don't get a response back or it takes them days.An email would be similiar to this,Hi Kelly,I'm Kate Marketing consultant with WHTG radio. Ron Smith from Hudson Toyota gave me your information and said you'd be the person to contact regarding advertising.I would love to tell you about our…See More
A discussion started by Tom Roberts was featured

Free RingWord to all RadioSalesCafe Members

Hello Radio Sales Café members,Has this ever been you? I would like to offer fellow RSC members a freebie on our new site: RingWord.comA RingWord is a mnemonic device; a way that customers can easily remember something that is abstract, a phone number. A RingWord is like…See More
Rod Schwartz posted a discussion

How to Reward Customers for Recommending You to Their Friends

Many of our members regularly receive Roy H. Williams' MONDAY MORNING MEMO. For those who don't (or who may have missed yesterday's installment), here's Roy's case for avoiding schemes that involve offering customers "rewards" for recommendations to friends.  Good stuff! How to Reward Customersfor Recommending You to Their FriendsAmerican retailers learned some interesting things last year. Although consumer confidence was higher during Christmas 2013 than it was during Christmas 2010,…See More
Profile IconPatty and Becky Gilreath joined Radio Sales Café
steve osborn replied to Rod Schwartz's discussion 'How to Survive as a Radio Sales Newbie - by Gregg Murray'
"Very cool stuff Rod!!!"
Bob Villones posted a discussion
Kate liked Kate's discussion How to approach agency buyers


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Radio Sales Café is a service of GRACE BROADCAST SALES - Helping radio salespeople sell more advertising for over 23 years!

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