Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

313 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

167 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

726 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

10 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

6 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

133 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

148 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

345 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Latest Activity

Rebecca Hunt posted a discussion

2nd Tuesday Webinar: Does Top of Mind Awareness Matter? (LBS Calls It “Local Brand Share"!)

Radio Sales Café members (radio station team members only, please) are invited to a free Local Broadcast Sales webinar featuring Gary Moore on Tuesday, August 9, at noon EST:See More
7 hours ago
Lisa Johnston posted a discussion

Marketing Sales Position

Advertising Salesperson Position Available If you want a career, not just a job, this could be the opportunity of a lifetime for you. Dakota Broadcasting is accepting applications to fill an immediate opening on our sales team in Aberdeen, SD. Radio experience is not necessary. You will be trained by the best in the business. You must be a people person who gets satisfaction out of helping others solve their marketing problems and grow their business. We offer competitive pay, health insurance,…See More
10 hours ago
Alex Mann replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"Love these! Those are great."
Monday
Profile IconTom Schmidt, Jamey Parsons, Curtis Mack and 1 more joined Radio Sales Café
Monday
Rebecca Hunt replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"RSC member James McDonald's three best sources of leads for new business:   -          Employment ads looking for managers -          Workers and…"
Monday
Lisa Kirkman replied to Lisa Kirkman's discussion 'Dealings with Maverik?'
"A buck an ad! That's quite a deal. After doing two grand open remotes with them and getting complaints after both (really successful events) we decided they really wanted a mobile DJ service rather than a working radio station. They said we…"
Monday
Dennis Switzer replied to Lisa Kirkman's discussion 'Dealings with Maverik?'
"One store here, same results... grand opening, remodel. The agency did offer us a buck an ad for "remainders", "any unsold inventory that you might have". Told 'em we weren't interested..."
Monday
Trinity Davies replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"I cultivate friendships with my competitors at other radio stations (and even other media). I've made some good friends and we all refer clients to each other when our clients are looking for a different demographic or want to add to…"
Monday
Wally Banks replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"1 - As mentioned, Chamber of Commerce events are always a great way to get the 411 on the business community and what is happening in your market. We all know how much business owners love to talk about their businesses! Most chambers also put out…"
Monday
Scott Howard replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"I prefer face to face to start a relationship. I have a much higher success rate at scheduling meetings in person with someone that I haven't met previously this way. I also attempt to do research first. I will scout out some businesses that I…"
Sunday
Scott Howard replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"Keeping my eyes open for any forms of advertising and marketing. This includes local magazines and smaller newspapers, new signs, like Grand Opening, and I pay attention to the local online ads I see. I joined a BNI group last year that has resulted…"
Sunday
Damon Collins posted a discussion

Direct cold call or email.

So this week was our roll out to sell gorilla style with our new translator coverage. In our general market the employee is usually the business owner. If is it a absentee owner, I usually don't waste time (usually the local manger can't make decisions). I will contact them via email, and usually have some degrees of success.In this new territory, I'm running into more of "were they expecting you or do you have an appointment"I'm old fashioned, and I like to meet the a prospective client in…See More
Saturday
A discussion started by Rod Schwartz was featured

Congratulations to Jinny Laderer, Radio's V(ery)Creative Cover Girl!

RSC member and VCreative founder Jinny Laderer was featured on the cover of the June 20, 2016 issue of RadioINK magazine, in an article entitled "Living the American Dream."Jinny was chosen as one of this year's Most Influential Women in Radio by…See More
Friday
Rod Schwartz replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"Love your approach to pre-selling, Joe!  Gives you more time for golf. "
Friday
Rod Schwartz replied to Rebecca Hunt's discussion 'Friday Poll: What Are Your Best Sources for Leads for New Business? What Industries Have Been Most Productive for You This Year?'
"Alex, After doing my homework, I prefer to use the phone. As you know, I'm a big fan of human speech <grin> - and learned a long time ago that the telephone is one of the best ways to communicate with a prospect, share the necessary…"
Friday
William Wayland replied to Austin Graves's discussion 'NFL Radio Affiliate'
"KOA Radio - 850am"
Friday

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