Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

154 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

696 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

281 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

4 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

124 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

131 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

305 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

17 discussions

Latest Activity

Tony Mariani replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"Why not sell the title sponsor of the news to one client. "And now from the Pizza Hut news desk". Client gets mentioned during every newscast as title sponsor and you still sell the individual hours. It will blow the client away to have…"
yesterday
Rod Schwartz replied to Rebecca Schwartz's discussion 'My Station Is Not Nielsen-Rated - How Do I Overcome That Objection?'
"Most small market stations are in unrated markets.  Ratings never were any guarantee of results anyway.  Just ask members here how they feel about Arbitron's old County-by-County breakouts.  If having listenership data is…"
yesterday
Neil Holmes replied to Rebecca Schwartz's discussion 'My Station Is Not Nielsen-Rated - How Do I Overcome That Objection?'
"If you'd like other numbers to sell, there are other options besides Nielsen:  Access Audience Research.  A lot cheaper than Nielsen, and targets your audience, not the whole market, so you know who you can deliver to your client."
yesterday
Rebecca Schwartz posted discussions
yesterday
Jeanne Winter replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"You might consider offering shorter contracts to allow clients to phase in and out.   Jeanne"
yesterday
Victor John Carr replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"He said outside of raising rates. "
yesterday
Alicia Carson replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"I work in a smaller market- Juneau has 31,000 people and we own the 5 commercial radio stations in town- we have NO competition. Radio is the most effective advertising in Juneau. Our news run from 6 am to 6pm we have our sponsors rotate- and we do…"
yesterday
Clifton Foster replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"We do something similar, but we do a Sports update instead of Traffic; it increases the number of available sponsorships, but the content is different enough to make it worthwhile to the listener. We also give our sponsors three options: Monday -…"
yesterday
pat curtis replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"Electric rates go up. Cable rates go up. Why not you? You could sell rotating adjacencies.  In other words, if you have newscasts from 6:00 a.m. to 8:00 p.m., clients get 3 per day.  So Monday they get 6:00, 11:00 and 4:00.  Tuesday…"
yesterday
Lynn Lambrecht replied to Joshua Fleming, CRME's discussion 'RUDE PROSPECTS the art-form of not losing your S^%t on them!'
"Thanks Rod. Love the Proverbs verse. I will be keeping that handy. I also like to use Patrick Swayze's line from the movie Roadhouse. "Always be nice".  It has been a while since I have had to deal with a really hostile client,…"
yesterday
Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"but why not raise rates Vic? it's a perfect reason to do so? "
yesterday
Scott Howard replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"At WOWO, we sell sponsorships for News, Weather, and Traffic.  One newscast has a different sponsor for each of those features. We also have raised our rates for these from a low of $15 before I started to $50 when inventory is tight.…"
yesterday
Joe Voutour replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"One thing we do is sell a number of sponsors (not sure how many) and place them on a rotating basis rather than an exclusive. You don't want to water that down too much but 3 sponsors on a rotating basis may be something to consider and still…"
yesterday
Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"If the avails are always sold out.... well that's a great reason to create a sense of value for anybody who wants to pay the freight. Radio is supposed to be priced on a sliding scale or grid that results in rates going up as…"
yesterday
Victor John Carr replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"You don't have to raise your rates.You didn't include your method of packaging and selling your newscast. I count 11 per day. Do you have the same schedule for the weekends?Does the sponsor have the same time everyday?I can help you, but I…"
yesterday
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"Well, one of the "turn off's for listeners is too many commercials.  Having one sponsor per newscast to me is an excellent way to not only keep your audience, but best-serve your sponsors.  But if you are sold out, it is time to…"
yesterday

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