Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

136 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

672 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

264 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

3 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

121 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

124 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

288 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

12 discussions

Top Discussions 

1 Different sales packages

Different sales packages

Posted by Austin Graves on March 13, 2015

2 Looking to Do Radio Product Giveaways

Looking to Do Radio Product Giveaways

Posted by Leo Gauthier III on March 20, 2015

3 Cold Call Tips

Cold Call Tips

Posted by Melanie Hopkins on February 9, 2015

4 Teach your Clients to Up Sell & Cross Sell

Teach your Clients to Up Sell & Cross Sell

Posted by Jeffrey Hedquist on March 25, 2015

5 How Customer-Focused Are You... Really?

How Customer-Focused Are You... Really?

Posted by Phil Bernstein on March 21, 2015

6 The Enemy Within - by Wray Ellis

The Enemy Within - by Wray Ellis

Posted by Rebecca Schwartz on March 24, 2015

7 Golf Show Advertisers

Golf Show Advertisers

Posted by Kyla A Verville on March 23, 2015

Latest Activity

Rebecca Schwartz posted a discussion

Friday Poll: Which Social Media Do You Use Professionally?

Happy Friday, everyone!Here is this week's poll question:With so many social media channels competing for our attention, we're wondering how many are actually useful to you professionally.  Which of the below (if any) do you use, and how do you find them helpful?FacebookTwitterLinkedINInstagramGoogle+PinterestLooking forward to reading your replies!See More
1 hour ago
Profile IconKevin Becker, Michele Dioszeghy and C McK joined Radio Sales Café
1 hour ago
Susan Knauf posted discussions
10 hours ago
Rebecca Schwartz liked Jeffrey Hedquist's discussion Teach your Clients to Up Sell & Cross Sell
12 hours ago
Wray Ellis liked Jeffrey Hedquist's discussion Writing Commercials to Sound Effects
15 hours ago
Wray Ellis liked Jeffrey Hedquist's discussion Prepare Your Client to Do Good Radio
15 hours ago
Wray Ellis liked Jeffrey Hedquist's discussion Teach your Clients to Up Sell & Cross Sell
15 hours ago
Jeffrey Hedquist posted a discussion

Teach your Clients to Up Sell & Cross Sell

“Would you like fries with that?” “Can I super-size that for you?” “Here’s a shirt and tie that would really go well with that suit.”  “For only $2.50 more, you can get the hot wax.” “Spend $25 on your order from Amazon and get free shipping.”Sound familiar? We hear them every day. They’re called up sells and cross sells, and they work. It’s a simple way to increase sales. And yet, many of our clients either don’t use them, or don’t use them often enough.We’re used to doing this for our clients…See More
yesterday
Melody Lee is now a member of Radio Sales Café
Tuesday
Rebecca Schwartz replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Strategy for Breaking out of a Sales Slump?'
"From today's Radio Sales Today email: DAILY SALES TIP Keeping it positive Sales advisor Orion Wolff The old sales axiom that people buy from people they like is true; buying is a very emotional experience. Having a negative attitude…"
Tuesday
Rebecca Schwartz updated an event
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National Day of Prayer at USA

May 7, 2015 all day
Thursday, May 7, is the National Day of Prayer. Offer sponsorships of NDOP spots to Christian business owners, churches, schools, and Christian book/music/gift stores. Consider offering them to local political candidates, too. Click here to listen to a National Day of Prayer feature.See More
Tuesday
An event by Rebecca Schwartz was featured
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Administrative Professionals Day/Week at USA and other countries

April 19, 2015 to April 25, 2015
Wednesday, April 22, is Administrative Professionals Day (formerly Secretaries Day), and April 19-25 is Administrative Professionals Week. Don't forget to show your appreciation to the people who keep your office running smoothly! Offer local businesses the opportunity to run ads saluting their secretaries and office staff. And if there are any temp agencies in your area, this is a perfect time for them to run an ad schedule on your station!Check out an easy-to-put-together campaign and a list…See More
Tuesday
Ryan Murphy liked Rebecca Schwartz's discussion The Enemy Within - by Wray Ellis
Tuesday
Wray Ellis posted videos
Tuesday
Rebecca Schwartz posted a discussion

The Enemy Within - by Wray Ellis

It’s Monday morning. A client has just delivered a stinging load of venom into your ear. Apparently, his radio campaign was “a failure”. You, in turn, pass this news along to the creative department, the production people and anyone else within range. The questions are always the same: Who dropped the ball? What happened? In short, who gets the blame? And sooner or later, after the questions have all been answered and the incident is just about forgotten, it happens again with a different…See More
Tuesday
Kathleen Thompson replied to Rod Schwartz's discussion 'Too Silly? Your Feedback Sought on Jewelry Store Commercial'
"Rod,  You are so welcome. My pleasure. Have a stupendous day:-)"
Tuesday
 
 
 

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