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With over 2700 members, great advertising & promotion ideas are traded every week. Come join the discussion today!
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Welcome to Radio Sales Café!
An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!
8 discussions
New to Radio Sales?
Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!
48 discussions
Friday Polls
Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!
138 discussions
The Weekly SPOTlight
Each week, we pick a new business category and ask RSC members to share spots they've produced for a local business in this category. Listen to what other stations are doing, and get some great new ideas for your clients! Two basic guidelines we ask you to follow: 1) no ads that promote adult entertainment or include suggestive language and 2) no ads that poke fun at individuals or groups (ethnicities or religions, for example) in a way that could be deemed offensive. Thank you!
48 discussions
The Round Table: Brainstorming & Problem-solving
Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!
495 discussions
Copywriting Tips, Commercial Examples
Articles for ad writers by ad writers, commercials for illustration and inspiration.
82 discussions
Killer Promotions & Ad Campaigns
If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!
42 discussions
Sales & Marketing Resources
Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.
176 discussions
RSC Sales & Advertising Library
Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.
8 discussions
Radio Sales Employment Opportunities
What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!
97 discussions
Top Content
| 1 |
Getting Appointment TipsPosted by Whitney L. Hall on May 23, 2012 |
| 2 |
Winning a successful business-advertise with us!Posted by Julie Booher on May 24, 2012 |
| 3 |
Free idea from Radio Ideas BankPosted by Paul Chantler on May 24, 2012 |
| 4 |
Collection PracticesPosted by Amy Swonger on May 8, 2012 |
| 5 |
Need Help with Spot for Aviation EventPosted by Ashley Miller on May 21, 2012 |
Latest Activity
Himanshu Agarwal replied to Rod Schwartz's discussion 'Website Visits Inrease Six-fold with Radio'"Thanks Rod...its a good share.
Mailed the URL to one of my acquaintance who works at a local radio station in Bangalore, India. I hope it helps him to convince his digital clients to get on board radio."
Sonny Holcomb replied to Christy Kubick's discussion 'How many clients do you see face to face daily?'"Christy,
I'm not sure what market you are in. I would say that the smaller the market the more face to face calls you should make. I typically see 15-20 per day. Some of them are cold call walk-ins, some are existing…"
Sonny Holcomb replied to Whitney L. Hall's discussion 'Getting Appointment Tips'"I'm not sure about your market or stations, but your job the first couple of weeks should be to get in front of as many people as possible. It's hard to get appointments if you have not created any sort of trust with the person or…"
Sonny Holcomb posted a discussionKeys to Small Market Success
I'm new to the Sales Cafe, but have been in radio for more than a couple of years now. I wanted to get a feel for the markets that are represeted here. I'm a small market #180ish and we are thriving! I feel that this is because we are in the trenches with our clients. We get to know them, their employees, their families, their business problems / issues. I have very little agency business that I deal with, but I still stay in contact with the client locally. I feel that my success is…See More
Ken Karns posted a discussionBMI,ASCAP,SEEZAK In Internet Radio
Anyone here programming music down the internet? My station will go online July first and man I am telling you,all this meta data is confusing.I know automation takes care of streaming and even the songs I intend to play on my "Old Night Light Show"But my church is wanting to broadcast their morning and evening worship services on my station.Songs in public domain require me sitting in the sound room at church and punching in meta data for each song or off the air we go! Being a BMI…See More
Ken Karns posted a status"I am NOT in the outlying area of The US stated in my profile.
That is unless North Carolina has been moved to the outlying area of the US."
Jack Walker replied to Celeste Kreutzer's discussion 'Network commercials'"I have a co-worker who gets substantial agency dollars for one of the leading fast food franchises. Over the past month, he approached the local franchisee. Last week the franchisee signed for another 10-grand. "
Nikki Hilton posted a discussionWhat does your sales team do to stand out?
I am putting togther a list of ways for my newbies to get their "foot in the door" so to speak with new prospects or my veterens in with some of their tough clients.... Who has any unique ideas to get prospects to return calls? Agree to a meeting? Some of the things I have so far are: * Sending a cake with " Doing business with me is a peice of cake" written on it* Sending a doll with an arm missing " I'd give my right arm for a meeting"* Sending a bottle of aspirin with a tag that reads…See More
Sherna Thomas replied to Whitney L. Hall's discussion 'Getting Appointment Tips'"Hi Whitney, I started today, so I understand. You can check out Jenna's posting. I just did. It gives information's on how to make initial contact with prospect and on handling objections. All the best!
Sherna Thomas"
Sherna Thomas replied to Jenna Fox's discussion '"Opening the Call" with a prospect'"Hi Jenna, thank you for this information. I just started in Radio Sales today and was searching for some presentation/approach etc. to use in my initial contact with my prospects. I also like the part regarding handling of objections. Thanks…"
Monica L. Fleck replied to Whitney L. Hall's discussion 'Getting Appointment Tips'"This is exactly what you need to do! Great words of wisdom! You need to become a consultant and not a package pusher! You need to be in front of your clients seeing you in person so they get to know you and trust you!
If you…"
Rod Schwartz posted a discussionWebsite Visits Inrease Six-fold with Radio
From our radio colleagues in the land of Oz, this study just released finds that a person is six times more likely to visit a website he/she heard about in a radio commercial. Details here: http://www.asiamediajournal.com/pressrelease.php?id=3675
Mark Orlando replied to Ashley Miller's discussion 'Need Help with Spot for Aviation Event'"Ashley,
I think Jack has a good idea on playing on the emotion of Haiti, and what those people continue to live through.
We all take our clean water for granted here.
Do a small amount of research on the needs, and maybe spike that in a bit.
Maybe…"
Larry Jennings replied to Julie Booher's discussion 'Winning a successful business-advertise with us!'"Sometimes we run into "patients" who are perfectly healthy and happy. I'd recommend taking your considerable talent for "healing" and go find some companies that are not experiencing such good fortune. My first rule has…"
Larry Jennings replied to Whitney L. Hall's discussion 'Getting Appointment Tips'"Whitney, first of all, congrats for having the courage to tackle a career in radio sales. It's an exciting business with incredible challenges but none that cannot be overcome when you consult from the heart!
I believe appointment-setting…"
Ken Karns replied to David Michaud's discussion 'Self promotion on your station'"Jennifer when I worked at WBIG in Greensboro,we did a "Half price bargain fair"and included several of our already on air clients in this fair.Our on air clients liked it because they got a reduced rate on the promos and of course the…"
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