Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

153 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

704 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

286 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

4 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

124 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

133 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

313 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

19 discussions

Latest Activity

Mark Orlando replied to Rebecca Schwartz's discussion 'Friday Poll: What Holiday Contests/Promotions Is Your Station Doing this Year?'
"I do mornings at a Classic Hits station in South Bend, IN. This December, I'll do 5 'Stockings Full Of Rock' which include some of the hottest CD's/DVD''s and books that came out from our artists. This year I'm…"
2 hours ago
Profile IconRobyn Diekman, amee lundberg, Nicole Fishburn and 1 more joined Radio Sales Café
5 hours ago
Joe Lyons replied to Rebecca Schwartz's discussion 'Friday Poll: What Holiday Contests/Promotions Is Your Station Doing this Year?'
"I started pitching holidays early in Sept. If you wait til Thanksgiving you get all of those "Budget" excuses. November is the time for 2016 annual proposals (In some cases, October)"
7 hours ago
Rebecca Schwartz shared their discussion on Facebook
8 hours ago
A discussion started by Rebecca Schwartz was featured

Friday Poll: What Holiday Contests/Promotions Is Your Station Doing this Year?

Happy Friday, everyone!We're officially into the last quarter of the year which means . . . only 82 shopping days till Christmas!  I know, you really didn't need to hear that.  BUT, it does mean it's time to talk about holiday promotions, so here is this week's poll question (and thanks to Jessica Klym of Gillette, WY for the suggestion!):What Christmas promotions or holiday contests is your station doing this year?  When do you start selling Christmas ad schedules?Looking forward to reading…See More
17 hours ago
Rod Schwartz replied to Rebecca Schwartz's discussion 'Friday Poll: Can You Recommend a Great Motivational Video for a Sales Team?'
"I'm taking a little different approach in sharing this video from the Cleveland Clinic.  Its focus is on empathy.   I found it a powerful reminder of the importance of treating others as we hope to be treated ourselves.  See if…"
Rod Schwartz replied to Rebecca Schwartz's discussion 'Friday Poll: Can You Recommend a Great Motivational Video for a Sales Team?'
"Second that.  Having been a fan of the PPFM for decades, it was a joy to see the video made about them - a great illustration of how combining esprit d'corps with fun can turn an ordinary business into an extraordinary experience - for…"
Rod Schwartz posted a discussion

RADIO Advertising - Media's New Darling

Radio's been getting quite a bit of good press recently.  Here are links to some great articles and reports that you might want to incorporate into your sales presentations:…See More
Brenda Corona replied to Brenda Corona's discussion 'Creative'
"   thank you David."
David Neely replied to Brenda Corona's discussion 'Creative'
"Hi Brenda, I hope you're still checking this.  I wanted to send you a personal email, but we have to be friends first to do that.  This is the R rated version, but, if that's not acceptable, it could easily be toned down to a PG…"
A discussion started by Bryan Reeder was featured

Christmas Lights Contest NAME

Hi all...our station 104.9 The Hits is having a Christmas lighting contest.  Listeners get to nominate decorated homes in their neighborhood.  The most vote-getters become our finalists and judged by a panel of local celebrity judges.I'm looking for a creative name for this thing!  Any ideas?Thanks, BryanSee More
A discussion started by Brenda Corona was featured

Sales Pitch

In reading today's Friday Poll question about: How to Obliterate Your Call Reluctance, I did some deep thinking about my personal struggle with call reluctance.  Although, I do prepare for my sales day and therefore minimizing the reluctance, I do find myself not always knowing how to start the conversation other than my name and where I'm calling from.  This…See More
A discussion started by Jeffrey Hedquist was featured

Commercial Approach: Promote Not Doing It Yourself

Recently I needed a door put into a frame that was slightly out of alignment. I’ve done this before, but it takes me a long time. I just don’t do it often enough to be good at it. I don’t know all the techniques, or have all the right tools, shims etc. I did the smart thing – hired a skilled carpenter. He did it in 1/3 the time it would have taken me, plus he came up with a creative solution for fitting the door that never would have occurred to me. He was the expert.So are most of your…See More
Profile IconLeilani Lee, Daniel Vargas, Laura Vitali and 2 more joined Radio Sales Café
Kay Lee McG replied to Rebecca Schwartz's discussion 'Friday Poll: What's Your Secret to Beating Call Reluctance?'
"Great perspective Stephen, thank you!"
Vince Shadrick is now a member of Radio Sales Café



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