Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

117 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

644 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

240 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

115 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

106 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

261 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

16 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

12 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Top Discussions 

Latest Activity

Dave Warawa - PROSALESGUY posted a blog post

Shut Up! - The Book is Out!

SHUT UP!  Stop Talking and Start Making Money is now officially a book, available on  I will be guilty of self-promotion in this edition of the PROSALESGUY BLOG yet, perhaps every once in a while you have to blow your own horn and hope that people understand your passion for what you believe in.  Here are the reasons you might consider buying the book. #1 – It’s based…See More
14 hours ago
Profile IconKERRY MCGOVERN, Andy Teague, Dan McColly and 1 more joined Radio Sales Café
18 hours ago
Colleen Simpson replied to Colleen Simpson's discussion 'Request copy ideas for building contractor'
"Thank you Lynn!"
19 hours ago
Andy Teague posted a discussion

Ad Sales on Short-Form Radio

Hello all - sorry if I miscategorized this question; my sales experience is essentially non-existent so let me further apologize if this is a little bit of a novice inquiry. I am in the process of launching a :60 short-form syndicated show. I feel confident in all areas of production, affiliate sales, etc., my one area of trepidation is advertising. 1. How many affiliates should I reasonably expect to sign before trying to sell ad space? 2. I think I'd be best off working with a professional,…See More
Rebecca Schwartz commented on Rebecca Schwartz's event 'Veterans Day'
"“Veterans Day is always one that works for us even in a recession." - Jon Thompson, KCST, Florence, OR   “The Veterans Day campaign was fantastic and easy to use!  We sold fifteen sponsorships; each advertiser had two ads…"
An event by Rebecca Schwartz was featured

Halloween at Worldwide

October 31, 2014 all day
Organize a Halloween party for kids at a local mall or restaurant, or work with local businesses to put together a haunted house. Have local law enforcement officials (city police, county sheriff, state patrol, fire department, EMT's, etc.) voice Halloween safety messages; sell sponsorships to local businesses. For a great-sounding (and extremely profitable) Halloween Safety campaign, click here.See More
Rebecca Schwartz commented on Rebecca Schwartz's event 'National 4-H Week'
"“The 4-H campaign usually generates $3500 to $4000 for us.  It fills a gap in the broadcast coverage for this time of year and keeps the agricultural community in the news.” – Mike Renner, General Manager, KDIX, Dickinson, ND"
Bill York replied to Bill York's discussion 'Need Advice for truck driver employment advertising.'
"Thanks to all of you. I rewrote spot with more emphasis on the truckdrivers happiness making the same runs every day and could get diversity with new company and better mgmt. Still 1500 sign on bonus.  Used my voice (deep voice southern draw)…"
Diane Scarpelli replied to Bill York's discussion 'Need Advice for truck driver employment advertising.'
"I would still argue, Bob, it's what you say, when you say it, who you say it to and how often it's said. An ad for truck drivers on a country station should get results regardless of audience size. The point that Lynn brings up, of course,…"
Bob Roach replied to Bill York's discussion 'Need Advice for truck driver employment advertising.'
"Are you running the same recording over and over and over, if so maybe listeners are tired of hearing the spot? Do the stations run  too many spots in a stop set and your spot is getting lost? How many people are actually listening to the…"
A discussion started by Greg Thrower was featured

Creative Radio Sales as an Encore Career

I've been a consumer of this site for a while now, and have been impressed with how much support  participants seem to give one another.  After a lengthy career in Big Pharma IT and a couple of stints in Public/Community and Christian Radio, I'm considering a second career in Radio sales.  Is this practical?  Is such a change easier to achieve in a small or a large market; commercial (music or talk sales) or non-commercial (religious, community or public underwriting)?  As a creative…See More
Rebecca Schwartz replied to Colleen Simpson's discussion 'Request copy ideas for building contractor'
"I like that, Lynn!"
Rebecca Schwartz shared their discussion on Twitter
Profile IconNaomi Morales and Troy Darren Storhoff joined Radio Sales Café
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Do Interviews with Local Celebrities?'
""In Touch" is our 15 minute weekday Interview Program that is produced by our News Department and hosted by our News Director at 7:35AM.  I would call it more of our "Newsmakers" program because Marnah interviews a wide…"
Lynn Lambrecht replied to Colleen Simpson's discussion 'Request copy ideas for building contractor'
"I would also look at playing up what he said to you. Maybe something like: (sounds of hammering)  KIRK HOCHSTEIN IS THE OWNER OF HORIZON CONSTRUCTION OF WAYNE. HE LIKES DOING NEW HOME CONSTRUCTION. HE SAYS HE ENJOYS THE CREATIVE PROCESS AND THE…"


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