Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

120 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

645 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

241 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

115 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

106 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

261 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

16 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

13 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Top Discussions 

1 Your ugly baby

Your ugly baby

Posted by Warren Byrne on September 18, 2014

2 Friday Poll: Has Your Station Been Involved in a Citywide Restaurant-Focused Event?

Friday Poll: Has Your Station Been Involved in a Citywide Restaurant-Focused Event?

Posted by Rebecca Schwartz on September 18, 2014

3 First Quarter Copy for local jewelry store

First Quarter Copy for local jewelry store

Posted by Dan Watts on December 11, 2009

4 Request copy ideas for building contractor

Request copy ideas for building contractor

Posted by Colleen Simpson on September 5, 2014

5 Movie Theaters

Movie Theaters

Posted by Melissa Strutz on September 2, 2014

Latest Activity

Vladimir Musicki posted a discussion

What's your most common deal with local advertisers?

Hello everyone,This is my first post after a couple of years of monitoring the discussions. As I reside and work in Serbia, I would be grateful for some insider information from other radio sales markets around the Globe. Here's what I would be greatful to hear from you: what does your most common monthly advertising "package" (contract) offer to local advertisers? How many repeatings throughout a day, and how do you schedule the campaign according to dayparts? Are the broadcasing hours exactly…See More
1 hour ago
Kate replied to Rebecca Schwartz's discussion 'Friday Poll: Has Your Station Been Involved in a Citywide Restaurant-Focused Event?'
"If you can send to me as well, I would appreciate it."
Dan McColly replied to hidayath's discussion 'how to pull ER(effective rates) up!'
"Time to deal with the fact that there are other options. One - Learn what they are and how they can supplement radio, which by the way is still amazing and has a long but different future ahead of it. Two - go for share. Increasing AUR in medium…"
Dan McColly replied to Rebecca Schwartz's discussion 'Friday Poll: What Title Do You Use on Your Business Card?'
Dan McColly replied to Jean Grandbois's discussion 'Approaching radio stations with giveaway idea'
"You problem isn't radio. Instead of printing a thirty page "report," create a story and market that. Google can find me a miuntain's worth of line-item facts about any random day in history. But compile a few of those into a…"
Dan McColly replied to J.R. Crowell's discussion 'How to market commercial/retail space'
"Sometimes, the strongest message you can send is ... "We don't have the right stations for you." And candidly, this is not radio's strength. On the other hand, if your company is able to offer digital through re-sale audience…"
Dan McColly replied to Colleen Simpson's discussion 'Request copy ideas for building contractor'
":30  [fx: contructions sounds background] M1:  Nope; a little to the left.  Little more … ANNC:  That’s (contractor).  When he builds a home for you, he’s looking after every detail. M1: Okay good. …"
Profile IconKela M. Montoya, Brock simon , April Winters and 2 more joined Radio Sales Café
Rebecca Schwartz shared their discussion on Twitter
A discussion started by Greg Thrower was featured

Creative Radio Sales as an Encore Career

I've been a consumer of this site for a while now, and have been impressed with how much support  participants seem to give one another.  After a lengthy career in Big Pharma IT and a couple of stints in Public/Community and Christian Radio, I'm considering a second career in Radio sales.  Is this practical?  Is such a change easier to achieve in a small or a large market; commercial (music or talk sales) or non-commercial (religious, community or public underwriting)?  As a creative…See More
Jeffrey Paul Moreland liked Jingle Jim Reilly's discussion Super Star Service Feature
Jeffrey Paul Moreland replied to Warren Byrne's discussion 'Your ugly baby'
"Hello Warren!! you didn't mention the kind of business they have?i am with ESPN-Radio in Denver and we have some very reasonable rates as well as our demographic 84% men 21 to 54 yrs old, 75k a yr or more, college grads,and most of our…"
Melissa Strutz replied to Rebecca Schwartz's discussion 'Friday Poll: Has Your Station Been Involved in a Citywide Restaurant-Focused Event?'
"Hi Paul, that sounds really fun.  Could you please send me the information/proposal  for this promo.  I have a pizza shop in mind that I think may go for this.  Thank you. Melissa Seehafer Broadcasting"
Cathy Larson replied to Warren Byrne's discussion 'Your ugly baby'
"I work with mostly small business with small budgets also and I understand this is a touchy subject, so I do something no one else selling advertising in our area does.  I simply focus on their needs and how our radio station can fulfill…"
Cathy Larson replied to Dan Watts's discussion 'First Quarter Copy for local jewelry store'
"I also would love to see this!   Thank you so much for sharing, I have a small family owned jewelry store for a client and I have been racking my brain for a new idea...they have been in business for over 100 years, so finding something…"
Dan McColly replied to Andy McNabb's discussion 'CLIENTS' Digital Succes'
"The primary issue is traffic.  For most station sites, it's simply not possible to generate the volume necessary to move the meter.  Audio streaming is, for the most part, an add-on to broadcast buys at pennies or a dollar a throw,…"


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