Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

155 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

709 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

292 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

6 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

125 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

136 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

322 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

27 discussions

Top Discussions 

Latest Activity

Dave Warawa - PROSALESGUY posted a discussion

Plan A Strategy To Reach 2016 Sales Targets

One of our online sales training clients in Vancouver has come to a realization.  Their Salespeople need support and assistance in creating a practical, user-friendly strategy to reach their 2016 sales targets.  Projecting revenue increases without giving Salespeople the tools to create a strategy that they believe in leads to the pain of unrealized…See More
6 hours ago
Cecilia Runnion liked Chris Rolando's discussion Got a recruitment idea and it seems to be working
7 hours ago
Cecilia Runnion replied to Douglas D. Kirkham's discussion 'Unreasonable Exclusivity Expectations...'
"Possibly give them "Exclusive Rights" to print the T-Shirts and items they are currently doing and giving the "other" printer "Exclusive Rights" to the items not available from the other client.  Explain that this…"
7 hours ago
Profile IconKaran Jackson, Jennifer Heneghen, Melanie and 1 more joined Radio Sales Café
14 hours ago
Rebecca Schwartz liked Melanie's discussion Coffee Shop Promotion
15 hours ago
Melanie posted a discussion

Coffee Shop Promotion

Hi all! I'm reaching out to in hopes to pick your brains on a promotional idea I'm working on. Any help is appreciated. Here's the scoop: I was able to get in with a high-profile coffee shop in the Boise area, a tough nut that hadn't been cracked before. Because of their popularity, they really don't need to do a lot of marketing, but instead want to be known in the community as an organization that continually gives back. They like to do events, and they participated in our annual golf…See More
15 hours ago
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Qualify Prospects for Your Station?'
"Marketing Bridge"
Victor John Carr replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Qualify Prospects for Your Station?'
"This is how you qualify prospects, before the CNA is even considered.  Make a list of all your accounts in three categories.Annual, event, and calendar. Rank  accounts in categories  by annually amount spent A,B, OR C .…"
Rebecca Schwartz replied to Tom Collins's discussion 'Chrirtmas short form programming'
"Hi Tom, I'll include this in our next newsletter, so hopefully some RSC members will be able to help you out.  GBSou? produces Christmas Treasures, short features that deal with the Nativity, but these are :30-second features, so I…"
Tom Collins replied to Tom Collins's discussion 'Formats'
"We will ease into the holiday season and will start playing some Christmas tunes the day after Thanksgiving and gradually increase until noon Christmas Eve when we switch to All Christmas Music and present our "Spirit of Christmas"…"
Tom Collins replied to Tom Collins's discussion 'Chrirtmas short form programming'
"Oh .. thanks in advance for your help. TC"
Tom Collins posted a discussion

Chrirtmas short form programming

Dear Members,I'd like to know if anybody knows of some 60 second Christmas Vignettes that are available .. would like to sprinkle them into our "Spirit Of Christmas" programming on Christmas Eve and Christmas Day.  Needless to say .. FREE would be even better.Tom CollinsSee More
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: So much to be thankful for My daughter Leslie has been encouraging me to write in my journal. I tell her a write in my journal every Monday morning, but she says that…See More
Mick Green replied to Steve Hopp's discussion 'Small Biz Saturday'
"Steve ~ I've never hears if a generic jingle for either, but I can create custom jingles for $100  aqpprox, depending ion how complex an arrangement you want. I've attached a couple of examples of my jingle work here. You can call my…"
Terry Loder replied to Steve Hopp's discussion 'Small Biz Saturday'
"NCAA does indeed have a Midnight Madness as well as March Madness (which they own even though they didn't come up with it.) However I can't believe they would invest in protecting  Midnight Madness it from the 2 zillion businesses…"
coleportato replied to Steve Hopp's discussion 'Small Biz Saturday'
"Think you're confusing "March Madness" with "Midnight Madness." ;-)"



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