Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

152 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

694 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

278 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

3 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

125 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

131 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

302 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

17 discussions

Latest Activity

Clifton Foster replied to Clifton Foster's discussion 'Campaign for Property Management Company'
"It does! You've been extremely helpful. I already had a conceptual grasp of what you told me, but it helped to be essentially slapped in the face with it; who else is better equipped to explain why people should do business than the business…"
18 hours ago
Tom Roberts replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Biggest Single Challenge That You're Currently Facing in Your Job?'
"Hi Damon, Thank you for giving us a try. The major search engines should index you in a day or so, but we put you on our front page scroller to give them a nudge. You'll see your stats counter when you log in under "Your Account. As for…"
19 hours ago
Les Patterson posted a blog post

The days of the week would tend to run together while we were in Iraq. But I’ll forever remember July 16th in 2005 was a Saturday. It was a mail run day for Ron Wood and the other soldiers on his cre…

The days of the week would tend to run together while we were in Iraq. But I’ll forever remember July 16th in 2005 was a Saturday.It was a mail run day for Ron Wood and the other soldiers on his crew. They were running a Special Ops Mission out of Tikrit, operating on their own away from our main base in Kirkuk. They had been gone for several days and made a quick run back up to FOB Warrior to pick up their mail. They were in good spirts it seemed, glad to have a break, albeit a brief one.Ron…See More
20 hours ago
Damon Collins replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Biggest Single Challenge That You're Currently Facing in Your Job?'
"I set it up for our station. I will monitor our stats and results."
yesterday
Profile IconBruce Armstrong, Mark Lamdanski, Victor Thuku and 1 more joined Radio Sales Café
Friday
Andy McNabb replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Biggest Single Challenge That You're Currently Facing in Your Job?'
"Dang it!  I meant slide 12, not slide 11.  Sorry about that.  Here's the link again: http://www.slideshare.net/maheshmurthy/15-new-rules-for-startups-by-mahesh-murthy-of-seedfund-pinstorm"
Friday
Joshua Fleming, CRME replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Demonstrate Radio's Value & Power to Your Prospects?'
"MY SECRET WEAPON ...is Specbyte.com , nothing gets you in the door better and allows you to stay than a SPEC spot! WE sell an intangible product, engage their imagination as they listen give then them creative freedom. Then outline a…"
Friday
Troy Darren Storhoff replied to Clifton Foster's discussion 'Campaign for Property Management Company'
"You'll be surprised how many clients will do this.....If you present to them the reason why it's in their best interest to do it..   I record in the field mostly with a digital recorder......If they can come to the studio…"
Friday
Clifton Foster replied to Clifton Foster's discussion 'Campaign for Property Management Company'
"Troy, This is an excellent idea; I know they would have some trepidation with stepping into the booth to record the spot for themselves...but I can definitely see the value in essentially transcribing their responses or re-creating (to a degree)…"
Friday
Troy Darren Storhoff replied to Clifton Foster's discussion 'Campaign for Property Management Company'
"Clifton, The best and simplest way to convey this information is by recording the client....Ask them questions regarding each topic and let them respond the way they would if they were talking with a prospective customer who would be asking…"
Friday
Tony Garcia posted a discussion

Mobile apps? What do you think?

Hello:I'm conducting a survey around mobile apps: Does your station have one? Do you sell it? How well?If you don't have one, are you considering one? Responses will be confidential and will be used in conjunction with other responses to get a general picture. Survey will close on August 3. Follow the link below to participate.Start SurveyThanks!TonySee More
Friday
Andy McNabb replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Biggest Single Challenge That You're Currently Facing in Your Job?'
"Reverend Rolando - There's nothing like a little validation of your point, from people making big things happen in advertising and other marketing disciplines... See Mahesh Murthy's slide #11…"
Friday
Andy McNabb replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Demonstrate Radio's Value & Power to Your Prospects?'
"Three approaches of note...  But first, remember, people - we're not in the entertainment business.  We're not in the broadcasting business.  We're not in the radio business.  We're in the results business -…"
Friday
Clifton Foster replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Biggest Single Challenge That You're Currently Facing in Your Job?'
"Is this an effective system, though? It seems like a good idea...but they don't give any sort of indication on how it works. I'm assuming it's tied to a smartphone app; unfortunately, the RingWord app on Google Play has a whopping 10…"
Friday
Kimmy Henglefelt replied to Rebecca Schwartz's discussion 'Main Street businesses relying solely on Facebook for advertising - what to tell them?'
"khenglefelt@kornq107.com"
Friday
Kimmy Henglefelt replied to Rebecca Schwartz's discussion 'Main Street businesses relying solely on Facebook for advertising - what to tell them?'
"I would love that, thank you!!! "
Friday

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