Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

164 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

725 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

308 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

6 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

130 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

146 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

338 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

24 discussions

Latest Activity

Clayton Fowlie shared a profile on Facebook
3 hours ago
Phil Bernstein replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Open a Cold Call?'
"First order of business is to make sure you’re talking to the right person. If I have a name from the company website or another source, I’ll ask for that person and then confirm I’m in the right place: “Hi, Tom, this is…"
4 hours ago
William Wayland replied to Dave Warawa - PROSALESGUY's discussion 'Why House Accounts Don't Work - PROSALESGUY'
"Sent it, and it didn't work. Since all I get from the owner is my commissions - I pay for everything else - I've taken a leaf from Uber - they are independent contractors. Perhaps I am Uber - Radio."
Kosta Panidis replied to Rebecca Hunt's discussion 'Friday Poll: How Do You Open a Cold Call?'
"I work on teaching our sellers to never make a "cold call".  A sales person should only call on a prospect or client when they have a Valid Business Reason.  The focus should be on the client and a VBR that addresses the…"
Gary Moore posted a status
"An Open Letter: Your station's ad future is tied to digital & it matters more than most think!"
Joel A. Swanson posted a blog post
Rebecca Hunt liked Joel A. Swanson's discussion Account Management Systems
Joel A. Swanson posted a discussion

Account Management Systems

What System have you had success with?  I am of the Old School with Daily Call Sheets handed in and gone over at weekly one-on-one meetings; but had success with the RAB system too. Is there anything else?See More
Profile IconMelissa Pasco and Deyra Corrales joined Radio Sales Café
Joel A. Swanson replied to Rebecca Hunt's discussion 'Friday Poll: How Many People Are on Your Station's Sales Team?'
"Hey Gals & Guys;  What Account Management Systems are you using?                                                                …"
Tom Klein replied to Rebecca Hunt's discussion 'Friday Poll: How Many People Are on Your Station's Sales Team?'
"I own 10 stations built in three clusters. Across the clusters I have 16 sales people which do both phone sales and outside sales. I've tried telemarketing sales and have found that difficult in our small markets. We are giving some…"
Rebecca Hunt liked Amber Ortega's discussion AM Sports Talk Radio
Rebecca Hunt liked Phil Bernstein's discussion Is a "Broken Ice Machine" Killing Your Sales?
Rod Schwartz replied to Rebecca Hunt's discussion 'Friday Poll: How Many People Are on Your Station's Sales Team?'
"Three full-time salespeople, four part-time salespeople (employees with main jobs not in sales, who carry a few accounts). In a market this size, we should have more."
Amber Ortega posted a discussion

AM Sports Talk Radio

I'm trying to figure out a fun year-long promo we can do for a Sports Talk station.  Maybe a creative way to celebrate local athletes or something.  We're running an Honor A Vet program on the sister talk radio station.  Has anyone done anything successfully in their market?  See More
Rod Schwartz replied to Bill York's discussion 'What Schedules Have You Found Effective for Certain Budgets for Christian Talk Stations'
"I don't believe you can have a meaningful discussion about "results" without factoring in the client's expectations. What, specifically, does the client expect to achieve with his investment? Are his expectations reasonable,…"



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