Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

154 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

697 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

281 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

4 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

124 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

131 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

305 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

17 discussions

Latest Activity

Rod Schwartz replied to Rod Schwartz's discussion 'Massage Therapist Advertising'
"Thank you, Les.  So, your massage practitioners advertise only around the holidays that constitute gift-giving occasions for spouses or SOs?"
1 hour ago
Rod Schwartz commented on Rick L Murphy's blog post 'New satellite delivered radio talk show to premier 1st quarter 2015'
"Rick, are you far enough along that you could post a 30-minute sample of the show?"
1 hour ago
Rick L Murphy commented on Rick L Murphy's blog post 'New satellite delivered radio talk show to premier 1st quarter 2015'
"The launch date is September 5th at 6am PST"
4 hours ago
Les Patterson replied to Rod Schwartz's discussion 'Massage Therapist Advertising'
"We often promote massage services around Valentine's, Mother's Day and Christmas. We have often given away massage and pampering services in related contests. Here's a Christmas commercial I've written for a Salon &…"
8 hours ago
Les Patterson posted a blog post
14 hours ago
A discussion started by Rod Schwartz was featured

The Eye vs. The Ear

The March 14, 1983 issue of ADVERTISING AGE carried an article of huge significance to radio advertisers and the radio advertising professionals who serve them.  "The eye vs. the ear" by authors Al Ries and Jack Trout offered compelling evidence that the human mind works by ear more than by eye, and that consumers tend to prefer…See More
14 hours ago
Rebecca Schwartz replied to Rebecca Schwartz's discussion 'How to Unlock Sales Possibilities With This Magic Question'
"Glad you enjoyed it, Mike - I really like Phil's articles!"
14 hours ago
Matt Draper is now a member of Radio Sales Café
15 hours ago
Dale Olmstead replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
" I cannot agree with this idea.  Why would you limit how long a client can be on the air or sponsor a program?  It does not make sense.  Your job is to seek out and sell more clients and keep them on the air, not to think of ways…"
17 hours ago
Keturay Kulola replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"i think putting a period cap to the sponsorship duration might work; say minimum period of sponsoring the news is 6 months...i think that can drop some of the sponsors and leave the big money and serious clients 2 cents"
23 hours ago
Rod Schwartz replied to Rod Schwartz's discussion 'The Eye vs. The Ear'
"You can find it in Jack Trout's "The New Positioning" - as well as in that 3/14/83 issue of Ad Age."
william schenold posted a status
"Sorry for duplicate uploads. System kept saying try later to upload, but must have uploaded all three attempts"
william schenold posted a status
"Spot for a newspaper"
Audio files posted by william schenold
Rod Schwartz posted a discussion

Massage Therapist Advertising

Does anyone here have a massage therapist advertising with you?  If so, what sort of message generates the most response for your client?  Are the commercials focused entirely on the benefits of massage, or are any of them price-driven?Finally, do you ever trade gift certificates for massage for on-air giveaways?  What…See More
Dale Olmstead replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Maximize Your Revenue from News Sponsorships?'
"James, Some things you may want to consider:  selling adjacencies to the newscasts; also, I don't know if you charge a premium for a newscast sponsorship or just regular rate, but if you don't charge premium, then you would be well in…"



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