Radio Sales Café

A social network for radio advertising sales professionals.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café and FAQ's. Please read this first!

10 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

180 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

24 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

85 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

34 discussions

Latest Activity

Jeff Nierenberg replied to Dan Watts's discussion 'Radio Sales Job available in Louisville'
Hi, Do you still have positions available? I'm interested in getting into the business. I have six years of sales experience. I'm in the Dallas area, but I would relocate for good opportunity.
44 minutes ago
Rod Schwartz replied to Tina Mundy's discussion 'Difficult car dealer'
One of the classic objections we've all encountered at one time or another is some variant of, "What I've got is good enough." And Phil is right about having to "earn" the meeting - insofar as the dealer doesn't "owe" anything -- not even a hearing…
49 minutes ago
Jeff Nierenberg, Tara Charest and Robbin K. Stanton joined Radio Sales Café
53 minutes ago
Rebecca Schwartz replied to Tina Mundy's discussion 'Difficult car dealer'
Tina, I'm going to copy and paste your most recent reply to the Facebook thread, but since you're one of our Facebook fans, you might want to post your own response. Dennis Jackson and Phil Bernstein continued the discussion on FB, and Phil provide…
2 hours ago
Tina Mundy replied to Tina Mundy's discussion 'Difficult car dealer'
Thanks for all the responses...I really appreciate your help. But I have done a needs analysis and we have offered him free spots...I know how much he spends per month on TV, cable and newspaper...how many cars he sold last year..his ROI...I am look…
5 hours ago
Rebecca Schwartz replied to Tina Mundy's discussion 'Difficult car dealer'
Tina, I posted your inquiry on the RSC Facebook fan page, and received several responses right away. From Dennis Jackson: Find a way to get his voice on the air without giving him a free schedule. Or wish him happy birthday on the air (even if it'…
yesterday
Rebecca Schwartz replied to Rebecca Schwartz's discussion '25 Must-Have Sales & Marketing Tips'
Awesome list, Neil! Thanks very much for sharing. I'm going to post the link on the RSC Facebook page (crediting you as the source). Have a great day! ~ Rebecca
yesterday
Luis C. Posada and Tina Mundy joined Radio Sales Café
yesterday
Tina Mundy added a discussion
Difficult car dealer
I have a difficult ford dealer in my market, he advertises on the local tv station, cable and newspaper but doesn't like radio.  We are in a town of approximately 45K people and he is the numer one ford dealer so he is doing well.  However, there mu…
yesterday
Neil Holmes replied to Rebecca Schwartz's discussion '25 Must-Have Sales & Marketing Tips'
Rebecca: Your list reminded me of a the "Ten Commandments of Sales" from Heidi Katz. I thought folks here might like to see it. Neil http://heidikatz.homestead.com/Ten-Commandments.html
yesterday
Kimberly Klostergaard replied to Rebecca Schwartz's discussion '25 Must-Have Sales & Marketing Tips'
Wow! A lot of great ideas! I'm wondering if any Account Executives use a "call to action" in their email signatures?
yesterday
John Speeney replied to Andrew J. Mullen's discussion 'Tattoo Parlor questions'
It really depends on the format. In any case, if you are allowed to approach them, make sure you get cash in advance!
on Tuesday
Jeffrey Hedquist replied to Jeffrey Hedquist's discussion 'Convincing Clients to Do Radio Right With Peer Selling'
Neil, Good questions. The purpose of peer selling is not to sell the client on using a script done by someone else, it's to get them to open up to possibilities, to see the bold, outrageous, subtle, or innovative marketing being done by their peers…
on Monday
MONICA SANCHEZ, Allen Hendrick, Joe Miller and 1 more joined Radio Sales Café
on Monday
Neil Holmes replied to Jeffrey Hedquist's discussion 'Convincing Clients to Do Radio Right With Peer Selling'
Jeffery; I think this is an outstanding idea, but I am a little uneasy at the same time. What are your suggestions when the prospect hears a spot from another market and decides to change the name and address, but run the same spot? How do you reco…
on Monday
Jeffrey Hedquist added a discussion
Convincing Clients to Do Radio Right With Peer Selling
Ever try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous?  If you’ve been mostly successful at this, stop reading and call me immediately…
on Sunday
 
 

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