"I highly recommend Natural Log from Natural Software in San Antonio. I use it at all 9 of my stations. Very affordable and reliable. Full disclosure: Among the many things I do, I am also a Natural Log dealer. Call me…"
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RodSpots: Lessons from the Street, the Studio, and the Study
Videos
Audio Files
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Welcome to Radio Sales Café!
An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!
7 discussions
New to Radio Sales?
Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!
81 discussions
Friday Polls
Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!
182 discussions
The Weekly SPOTlight
Each week, we pick a new business category and ask RSC members to share spots they've produced for a local business in this category. Listen to what other stations are doing, and get some great new ideas for your clients! Two basic guidelines we ask you to follow: 1) no ads that promote adult entertainment or include suggestive language and 2) no ads that poke fun at individuals or groups (ethnicities or religions, for example) in a way that could be deemed offensive. Thank you!
76 discussions
The Round Table: Brainstorming & Problem-solving
Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!
562 discussions
Copywriting Tips, Commercial Examples
Articles for ad writers by ad writers, commercials for illustration and inspiration.
89 discussions
Killer Promotions & Ad Campaigns
If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!
65 discussions
Sales & Marketing Resources
Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.
236 discussions
RSC Sales & Advertising Library
Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.
13 discussions
Radio Sales Employment Opportunities
What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!
17 discussions
Top Discussions
| 1 |
Dealing with agenciesPosted by Matt Tjapkes on May 23, 2013 |
| 2 |
CRM SoftwarePosted by Jon Robbins on February 27, 2011 |
| 3 |
What Software Would You Recommend for Scheduling Programs & Ads for an FM Station?Posted by Rebecca Schwartz on May 24, 2013 |
| 4 |
ATV/Motorsports DealershipsPosted by Rebecca Schwartz on February 14, 2013 |
| 5 |
Printing ServicesPosted by Rebecca Schwartz on December 13, 2012 |
Latest Activity
Larry Fuss replied to Rebecca Schwartz's discussion 'What Software Would You Recommend for Scheduling Programs & Ads for an FM Station?'
Rod Schwartz replied to Matt Tjapkes's discussion 'Dealing with agencies'"Stations across the US and Canada are divided on this issue. I don't know if it's 50-50 or 60-40 or whatever, but we do not have an industry standard in this regard.
Our stations have for decades had two rate cards:
1) LOCAL…"
Rebecca Schwartz posted a status"We're hearing from a few RSC members who did not receive this week's newsletter (basically a Memorial Day note). Did you get it? Thanks!"
A discussion started by Matt Tjapkes was featuredDealing with agencies
Quick question, interested to see what people say. First off, let me say as a small, independent station we really struggle to get business from agencies. I just had a conversation with an agency representing a local company, and the agency rep basically complained that our station penalizes the agencies by making them charge higher rates for our station. All our rates are net, so any time an agency makes a buy, they tack an extra 15% on to their customer's bill. The agency rep told me that…See More
Rebecca Schwartz posted a discussionWhat Software Would You Recommend for Scheduling Programs & Ads for an FM Station?
Hello, everyone! Hoping to get your input for a LinkedIn acquaintance. He asks, "Would you be able to recommend a reputable software package to schedule programs and adverts for an FM station?"What are your recommendations?Thanks in advance for your help!See More
Kyle Jelinek replied to Erika Scheer's discussion 'Do women respond better to female voiced ads?'"Yes copy is of the most importance but the client's business-type is also key factor to determining which gender would work best.
We respond in large, better when the classically defined gender roles are followed. If you are…"
Kyle Jelinek replied to Jon Robbins's discussion 'CRM Software'"We are currently using RAB and personally, I find it redundant because it doesn't interface with our traffic system."
Dave Warawa - PROSALESGUY posted a discussionNegotiating Win-Win Agreements
Negotiating is one of the toughest skills for Salespeople to master. At the start of my sales career, I hated negotiating because I felt I wasn’t good at it. Big surprise. How often are you good at something you dislike? Now, I love it and enjoy the process. In relationship selling, the key to negotiating is ensuring that both sides win. No doubt, you have heard this many times. Here’s how you do it… As a new salesperson many years ago, I brought every negotiation to my Sales Manager who…See More
Matt Tjapkes posted a discussionDealing with agencies
Quick question, interested to see what people say. First off, let me say as a small, independent station we really struggle to get business from agencies. I just had a conversation with an agency representing a local company, and the agency rep basically complained that our station penalizes the agencies by making them charge higher rates for our station. All our rates are net, so any time an agency makes a buy, they tack an extra 15% on to their customer's bill. The agency rep told me that…See More
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'ATV/Motorsports Dealerships'"Here's a motorsports place...not exactly what you're looking for. Click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'Vehicle Repair/Service Spots'"Here's one: Click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'Printing Services'"Here's one: click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'RV Dealerships'"Here's one Click to listen."
Blake of Radio Muscle replied to Rebecca Schwartz's discussion 'Music/Instrument Stores'"Here's one:
listen to ‘Music Store’ on Audioboo"
Roger Burke replied to Rod Schwartz's discussion 'Friday Poll: If YOU Were a Mercury Awards Judge...'"I would vote for the Waccamaw Metals Recycling ad. Just for sheer force of effectiveness, and practicality, this ad,while funny gets the point across very well. The woman's voice, and ethos iscontrived, but the deadpan nature of the guy at…"
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