Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

77 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

185 discussions

The Weekly SPOTlight

Each week, we pick a new business category and ask RSC members to share spots they've produced for a local business in this category. Listen to what other stations are doing, and get some great new ideas for your clients! Two basic guidelines we ask you to follow: 1) no ads that promote adult entertainment or include suggestive language and 2) no ads that poke fun at individuals or groups (ethnicities or religions, for example) in a way that could be deemed offensive. Thank you!

77 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

570 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

92 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

67 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

217 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

13 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

12 discussions

Latest Activity

Paul Suri liked Brian Winnekins's discussion FCC Visit and Opportunity for all AM Station Owners
7 hours ago
A discussion started by Jenna Fox was featured

"Opening the Call" with a prospect

I know we all have to prospect - its the sheer nature of this business.Here is some training I put together to help you with the beginning stages of finding your next best client.OPEN THE CALL TRAININGProspecting Preparation:In order to prepare for a successful “Open the Call” with a prospect you need to:QUALIFY the Business – based on NEED, DESIRE, BUDGETOn a scale of 1 to 10, honestly answer these questions.1) NEEDA. How badly does the prospect NEED your product?B. Do we have demonstrable…See More
10 hours ago
Rebecca Schwartz liked Rick Godley's discussion Rick's Radio Manifesto 2013
10 hours ago
Mike Brunel posted a blog post

Is your success inside a library card?

 It was a cold winter’s morning in Austin, Texas, when I was dragged along to a key note speech done by Og Manadio, the famous author of the book “The Greatest Salesman in the World.” I did not know much about Og but going by the packed audience he must have been famous. Over the next hour I was spell bound, every word he uttered felt like he was talking to me directly, as if he knew all my secrets, and all around me people were in tears, he just had this great ability to touch everyone in the…See More
yesterday
Rick Godley posted discussions
yesterday
Rebecca Schwartz commented on Rick Godley's status
"Awesome!  Love the line, "No contracts, I like to open a relationship not close a deal."  Now I have another favor to ask of you:  would you copy and paste your manifesto again and add it as a new post…"
yesterday
Rick Godley commented on Rick Godley's status
"Rick’s Radio Manifesto!   As you plan your marketing please consider GodleyWorks Marketing to help you grow your market share via radio.   Last year, Wal Mart sold over 1 million ¼” drill bits.  Yet not one person…"
yesterday
Rick Godley commented on Rick Godley's status
"Yes, one I like but it's dated, "Station name  dial position, here's some advice to all those stations giving away cash, sfx, take that money and buy some better music!    You got it.   Thank you for what you do.…"
yesterday
Rebecca Schwartz commented on Rick Godley's status
"Looks like you got it, Rick!  I just saved the link to your new post and will include it in the newsletter.  BTW, am I correct in assuming that the liners you're looking for are those short, snazzy positioning statements for…"
yesterday
Rebecca Schwartz liked Rick Godley's discussion 'Attitude Liners'?
yesterday
Rick Godley commented on Rick Godley's status
"Thanks Rebecca, I'm not the smartest techie in the tech box.  Where do I go to start a new discussion?  "
yesterday
Rebecca Schwartz updated an event
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Summertime! at North America

June 18, 2013 to July 31, 2013
Summer is upon us . . . what promotions are you planning? Work with your local travel agency to do a summer vacation giveaway. Team up with area merchants to hold one or several contests with summer-themed prizes (items for a day at the beach, a season pass to the local swimming pool or golf course, a deluxe barbecue set for the patio, etc.). Have entry forms at each of the participating businesses and give them plenty of on-air mentions. Offer sponsorships of …See More
yesterday
2 discussions started by Rebecca Schwartz were featured
yesterday
Rebecca Schwartz liked Dave Warawa - PROSALESGUY's discussion Super Serve to Super Bill - Keeping the Business
yesterday
Dave Warawa - PROSALESGUY posted a discussion

Super Serve to Super Bill - Keeping the Business

Are you a Salesperson guilty of THE GOTCHA?  We all have done this before.  You work hard to impress a client by doing things that make you stand out.  You win the business, get to be the sales star of the week and slowly go into cruise control with your new client.  Week after week, your service levels subside as you move onto the next piece of new business.  Here's two easy ways to…See More
yesterday
Rod Schwartz posted a video

Jay Abraham School of Copywriting

Where to apply your copy skills: http://bit.ly/NtMfSW Credit for the find of this video goes to Michael Stuart Kelly on the Warrior Forum. You can't go wrong...
yesterday
Rebecca Schwartz posted discussions
yesterday

Rick Godley just added their location.
(via Member Map)

yesterday
Rick Godley posted a status
"This might not be the place, but i'm looking for fresh 'attitude' liners, clean not vile. Any sources?"
yesterday
Jeremy Hartley liked Dennis Deccio's discussion A simple way to hear back from a foregone client
Monday

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