A networking site for Radio advertising sales professionals.
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With over 2500 members, great advertising & promotion ideas are traded every week. Come join the discussion today!
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Welcome to Radio Sales Café!
An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!
11 discussions
New to Radio Sales?
Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!
40 discussions
Friday Polls
Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!
123 discussions
The Weekly SPOTlight
Each week, we pick a new business category and ask RSC members to share spots they've produced for a local business in this category. Listen to what other stations are doing, and get some great new ideas for your clients! Two basic guidelines we ask you to follow: 1) no ads that promote adult entertainment or include suggestive language and 2) no ads that poke fun at individuals or groups (ethnicities or religions, for example) in a way that could be deemed offensive. Thank you!
34 discussions
The Round Table: Brainstorming & Problem-solving
Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!
465 discussions
Copywriting Tips, Commercial Examples
Articles for ad writers by ad writers, commercials for illustration and inspiration.
74 discussions
Killer Promotions & Ad Campaigns
If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!
37 discussions
Sales & Marketing Resources
Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.
167 discussions
RSC Sales & Advertising Audio Library
Welcome to RSC's new archive of audio recordings to add to your knowledge and sharpen your skills.
2 discussions
Radio Sales Employment Opportunities
What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!
64 discussions
Top Content
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Getting Their AttentionPosted by Andy Sanzotta on January 18, 2012 |
| 2 |
New to Radio Advertising!!!! Looking for advice!!!!Added by Korey Robinson on January 20, 2012 |
| 3 |
Friday Poll: Do You Have a "Celebrity" Advertiser?Posted by Rebecca Schwartz on January 26, 2012 |
| 4 |
Friday Poll: What Are Your Favorite Smartphone Apps?Posted by Rebecca Schwartz on January 19, 2012 |
| 5 |
Towing Company SpotsPosted by Rebecca Schwartz on January 19, 2012 |
Latest Activity
Mark Hoyt just added their location.
Korey Robinson commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'
Thank you guys so much for the encouraging words and insight. I agree with your advice and just needed to be reassured that others have faced this problem and were still able to overcome it with success. I look forward to proving all of…
Bev Leckie liked Simon Paul Rushton's discussion 'What we try to do as Radio Advertising Copywriters....'
Will Schleifer replied to Rebecca Schwartz's discussion 'Plumber Spots'
This spot ran for 2 years because it continued to make my clients' phone ring.
"The larger the island of knowledge, the longer the shoreline of wonder." ~ Ralph W. Sockman
Status posted by Heather Schwartz
Anna Unruh replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Have a "Celebrity" Advertiser?'
I have an insurance agent that lets us do whatever we want with her ads. We've gone the funny route and have several different types of campaigns. One includes a "mascot" we've created. It's called the KONO…
Joe Geoffrey replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Have a "Celebrity" Advertiser?'
I have a jewelry store / women's specialty boutique store that features the owner.
Jack Walker commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'
Look at the audience your reach where the signal is clear and if that audience is important to the client they will consider buying it. Often, we use US Census data to point out how many people are in that area and ask how many people in that…
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Have a "Celebrity" Advertiser?'
I have a property management company that has run a very aggressive campaign the last 4 years. Our call to action is always the same "call Sarah Sue today". Sarah Sue is the owner of the company. We never use her last name and most people…
Dave Blumer replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Have a "Celebrity" Advertiser?'
I have a new car dealer who is fully utilizing radio. The GM there does most of his ads and they are also on every ID on both stations. I have enclosed an mp3 of their id's.
David Neely commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'
As long as the people who listen to your station can benefit from the goods or services of those located outside your listening area, you're good to go. You want to sell the fact that your listeners will travel to wherever to take…
Darren Matassa liked Jamie Bass's profile
Jamie Bass commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'
I just started in radio sales in September. I had the same frustration in the first couple of months, but I can honestly say it will get better!
Teresa Goodman commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'
Korey, it's ok, Music can be successful on AM - Make sure they are playing in mono, it will help with the highs and lows. You can go 45 minutes and sell in the area it is heard, or you can sell the people in your market the clients that…
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