Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

121 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

645 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

242 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

115 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

107 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

262 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

16 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

9 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Chris Rolando replied to Alex Mann's discussion 'Social Media Agency In Town... Advice Please!'
"Start by reading the book "The Ad Contrarian" http://www.amazon.com/The-Ad-Contrarian-Bob-Hoffman-ebook/dp/B008X6XQZY Read up on the Pepsi Refresh Project:…"
11 minutes ago
Chris Rolando replied to Tristin Pierce's discussion 'Working with Limitations'
"Repeat after me:  "Google Is My Friend".Pick the top categories for advertising under your signal, and by top I don't mean what is on your station now.Go to Google Maps and type in DDS and your zip code. Put together and ROI…"
32 minutes ago
Profile IconNicholas De Laat, Lana Reid, Lisa Delaney and 6 more joined Radio Sales Café
3 hours ago
Tristin Pierce posted a discussion

Working with Limitations

Hi everyone, I've recently began working in radio sales and as of last week, I have made my first sale! Now that I've tooted my own horn, I have a question. I live in a small town in North West Alabama. With that being said, one could imagine that there wouldn't be all that many businesses that are looking to buy locally with the low amount of cash that flows here. Most business owners seem excited when I approach them and tell them of all the wonderful things we can do with them, but cringe at…See More
yesterday
Vladimir Musicki replied to Vladimir Musicki's discussion 'What's your most common deal with local advertisers?'
"Thanks very much, James!"
Friday
Vladimir Musicki replied to Vladimir Musicki's discussion 'What's your most common deal with local advertisers?'
"Thanks a lot, Roger!"
Friday
Roger Burke replied to Vladimir Musicki's discussion 'What's your most common deal with local advertisers?'
"Hi Vladimir, If the software were to do precisely what I wanted it to do, it would randomly distribute the daily schedule of ads within the selected daypart, (depending on campaign goals) this would range from 5 to 15 ads per day. The following days…"
Friday
James Young replied to Vladimir Musicki's discussion 'What's your most common deal with local advertisers?'
"Our broadcast schedule is from 6am to Midnight,  seven days a week.   We will occasionally offer clients free bonus spots overnight from Midnight to 6am.   Most clients will air 5 or 6 ads per day if they are doing a one or…"
Friday
James Young replied to Rebecca Schwartz's discussion 'Friday Poll: When Do Your Clients Start Running Holiday Ads?'
"My boss used to forbid the reps to present any Christmas packages until after Remembrance Day (we're in Canada) on November 11th.    But the last few years he's backed off on that rule a little bit,  so not we can…"
Friday
Joseph Palmer replied to Rebecca Schwartz's discussion 'Friday Poll: When Do Your Clients Start Running Holiday Ads?'
"Rarely before Thanksgiving."
Friday
Simon Paul Rushton replied to Rebecca Schwartz's discussion 'Friday Poll: When Do Your Clients Start Running Holiday Ads?'
"We're certainly starting to create the audio. But most stations I work with have a general ban until November 1st. SR"
Friday
Rebecca Schwartz posted discussions
Friday
Sonya Hance liked J.R. Crowell's discussion Jewelry store promotion ideas?
Thursday
Crystal Jauniece Eubanks replied to Jingle Jim Reilly's discussion 'Inside The GM's Corner Office'
"What would the interviews be about?"
Wednesday
Dave Lancaster is now a member of Radio Sales Café
Sep 24
Melissa Strutz posted a discussion

Halloween Promotions

Hi All,I'm looking for fun Halloween promotions that generate great buzz for your radio station and an easy sell.  We run a standard Halloween Safety Message promotion, and new this year we will be airing War of the Worlds on October 30th. I was curious if anyone else does any other kind of fun promotion and if you could please share that would be great.  I'm really trying to bring new creative ideas to the station instead of always the standard safety messages or promotions related to holidays…See More
Sep 24

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