Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

8 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

326 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

173 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

757 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

12 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

8 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

134 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

141 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

353 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Top Discussions 

1 Staying Busy - Is It Normal to Have Free Time?

Staying Busy - Is It Normal to Have Free Time?

Posted by Rebecca Hunt on November 2, 2016

2 Women's Boutique

Women's Boutique

Posted by Melissa Pasco on November 1, 2016

3 2017 Radio Mercury Awards - Anybody Entering?

2017 Radio Mercury Awards - Anybody Entering?

Posted by Rod Schwartz on January 13, 2017

4 Account Executive/Sales

Account Executive/Sales

Posted by Lisa Johnston on January 18, 2017

5 Co-op Store

Co-op Store

Posted by Joel A. Swanson Sr. on January 10, 2017

Latest Activity

Melissa Pasco replied to Melissa Pasco's discussion 'Women's Boutique'
"Nice copy!!!"
28 minutes ago
Rebecca Hunt liked Rod Schwartz's discussion 2017 Radio Mercury Awards - Anybody Entering?
17 hours ago
Profile Iconnicole nelson and Charles Woodall joined Radio Sales Café
Lisa Johnston posted a discussion

Account Executive/Sales

If you want a career, not just a job, this could be the opportunity of a lifetime for you. Dakota Broadcasting is accepting applications to fill an immediate opening on our sales team in Aberdeen, SD. Radio experience is not necessary. You will be trained by the best in the business. You must be a people person who gets satisfaction out of helping others solve their marketing problems and grow their business. We offer competitive pay, health insurance, 401k, vacation and more. Dakota…See More
Profile IconStephen Alexander Smith and George West joined Radio Sales Café
Alex Mann replied to Rebecca Hunt's discussion 'Staying Busy - Is It Normal to Have Free Time?'
"Use those seasonal packages to get in the door but then line em all up as an annual strategy!"
Alex Mann replied to Rebecca Hunt's discussion 'Staying Busy - Is It Normal to Have Free Time?'
"If you're not at goal for your fiscal year, you should be using every last hour of the workday to set up appointments with new prospects as well as current clients to bring in new ideas. You should also be thinking about new ideas you can use…"
A discussion started by Rod Schwartz was featured

2017 Radio Mercury Awards - Are You Entering?

(NOTE: The video below is a gem, funny as all get-out and well worth sharing with your advertisers and prospects!)--------------------------The Call for Entries to this year's Radio Mercury Awards was announced this week. Information on prize categories, awards, and rules is available here.The Mercury Awards are to radio advertising what the Oscars are to…See More
Rebecca Hunt updated an event

Tax Season - Tax Tips at USA

January 16, 2017 to March 31, 2017
Tax season is now through April 15th, and GBS has an easy, proven way to get your CPAs and tax preparation offices on the air!Click here to check out our series of ten CPA-approved tax tips; each has a short intro and a longer body (about 25 seconds) with the actual tip.  Simply insert your sponsor's :30-second commercial between them, and you have an engaging, self-contained :60-second feature! One of our clients in Utah,…See More
Rebecca Hunt updated an event

Responsible Pet Owners Month at USA

February 1, 2017 all day
February is Responsible Pet Owners Month. Our four-footed friends* are a cause that's easy for advertisers and listeners to get behind! Some ideas:A pet-of-the-week contest, sponsored by the local branch of the Humane Society or a pet supplies store.Interviews with area veterinarians, animal shelter officials, and owners of pet grooming shops.  Get them to share information about their jobs, pet care advice, funny animal anecdotes, etc.Air a series of pet care tips, sponsored by local…See More
3 events by Rebecca Hunt were featured
Rebecca Hunt updated an event

National FFA Week at USA

February 18, 2017 to February 25, 2017
February 18-25 is National FFA Week! High schools in communities of every size have an FFA (Future Farmers of America) chapter; in fact, there are over 7200 chapters across the USA. If you're not taking advantage of this annual opportunity to salute FFA members in YOUR community during their formal celebration, you're really missing a golden opportunity! Many local businesses enjoy supporting FFA kids; offer sponsorships to farming-related businesses (feed & seed stores, implement…See More
Rebecca Hunt updated an event

Valentine's Day at USA

February 14, 2017 all day
In addition to the usual purveyors of candy, flowers (don't forget supermarket floral departments), jewelry, lingerie and perfume, don't overlook:      - Spas and salons for a gift of relaxation and pampering, think a gift card or certificate for relaxation massage, manicure, pedicure, etc.      - Destination resorts, maybe a day of skiing or sightseeing, a hot air balloon adventure, horseback riding, or a romantic getaway for two.      - Portrait photographers offer Valentine's Day romantic…See More
Rebecca Hunt updated an event

Black History Month at USA

February 1, 2017 to February 28, 2017
The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts. – Booker T. Washington February is Black History Month, the perfect time to air radio spots that highlight the achievements of African American men and women who have made significant contributions to science, medicine, education, the arts and humanities, business, and other fields of endeavor.Click here to listen…See More
Profile IconMelissa Miller and Diann Thomsen joined Radio Sales Café
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: Lincoln’s lessons

I’ve long been an admirer of President Abraham Lincoln. Over the last couple of years I’ve come to better understand his “unprecedented ability” to unite people, including his rivals, to accomplish the greater good.The movie Lincoln first introduced me to this unique aspect of our 16th president. I was fascinated as he…See More



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