Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


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RodSpots: Rod Schwartz's Radio Advertising Blog

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Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

149 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

684 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

269 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

3 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

125 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

127 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

293 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

13 discussions

Latest Activity

sam njuguna commented on Bob Villones's status
" Just train them. let them understand the radio stations policy or just listen to them  they my be right, embrace their innovation. Its all about  change"
1 hour ago
Al Arneson replied to Austin Graves's discussion 'Positive or Negative?'
"I remember meeting a man in his jewelry store who had spent many years advertising in large newspaper ads.   The idea that a particular radio station appealed and targeted the young, hip people in their twenties started to make more sense…"
9 hours ago
DEBRA K HICKMAN shared a profile on Facebook
DEBRA K HICKMAN commented on Jingle Jim Reilly's blog post 'Jingle Of The Week'
"  Deb Hickman"
Rod Schwartz replied to Danny Weddle's discussion 'Programmatic Advertising Platforms'
"Jack, good point. As with anything truly new there are bugs to be worked out. As your story illustrates, the smaller-market independent stations don't swim in the same waters as the publicly traded corporate radio outlets.  We're not…"
Rod Schwartz replied to Danny Weddle's discussion 'Programmatic Advertising Platforms'
"Eric writes: Is this a good argument for granting a monopoly to a single service provider?  Would radio embrace offering a similar deal to, say, an Internet Service Provider? A program supplier? A news agency? Still, consumers have in effect…"
Rod Schwartz replied to Danny Weddle's discussion 'Programmatic Advertising Platforms'
"And a follow-up from RadioINK publisher, Eric Rhoads: Programmatic Buying and Radio: Radio's One Shot to Get It Right A Message from B. Eric Rhoads, Radio Ink Today radio-industry vendor Marketron announced that it is leveraging its…"
Jack Walker replied to Danny Weddle's discussion 'Programmatic Advertising Platforms'
"I don't want to fire darts at this before seeing and hearing everything but I don't see this helping small, unrated markets at all. We tried programmatic buying for about two years to move unsold inventory. Never got a single piece of…"
An event by Rebecca Schwartz was featured

Valentine's Day at USA

February 14, 2015 all day
In addition to the usual purveyors of candy, flowers (don't forget supermarket floral departments), jewelry, lingerie and perfume, don't overlook:      - Spas and salons for a gift of relaxation and pampering, think a gift card or certificate for relaxation massage, manicure, pedicure, etc.      - Destination resorts, maybe a day of skiing or sightseeing, a hot air balloon adventure, horseback riding, or a romantic getaway for two.      - Portrait photographers offer Valentine's Day romantic…See More
Rebecca Schwartz updated an event

National Distracted Driving Awareness Month at USA

April 1, 2016 to April 30, 2016
In 2010 the House of Representatives passed a resolution that designates the month of April as National Distracted Driving Awareness Month. According to a press release, "The resolution encourages all Americans to consider the lives of others on the road and put an end to distracted driving." Driving while distracted can be just as deadly as driving while under the influence of alcohol and drugs. Recent research shows that 80% of all traffic incidents and 65% of all near-crashes involve some…See More
Rebecca Schwartz updated an event

Administrative Professionals Day/Week at USA and other countries

April 24, 2016 to April 30, 2016
Wednesday, April 27, is Administrative Professionals Day (formerly Secretaries Day), and April 24-30 is Administrative Professionals Week. Don't forget to show your appreciation to the people who keep your office running smoothly! Offer local businesses the opportunity to run ads saluting their secretaries and office staff. And if there are any temp agencies in your area, this is a perfect time for them to run an ad schedule on your station!Check out an easy-to-put-together campaign and a list…See More
Rebecca Schwartz updated an event

Independents Week (Shop Local) at USA

July 1, 2015 to July 7, 2015
More than 200 "buy local" groups across the United States have designated July 1-7 as Independents Week.According to the CAIBA website,"The goal of this nationwide promotion is to raise consumer awareness of the critical economic contributions locally owned, independent businesses make in their communities."We each need to do all we can to teach consumers that they always have a choice … to chose a locally owned independent business first, (…See More
Rebecca Schwartz updated an event

Independence Day (July 4th) at USA

July 4, 2015 all day
How will you celebrate America's birthday? Sponsor a community picnic or local fireworks celebration . . . record messages from schoolkids saying what they like best about living in the USA . . . run radio spots that reflect on our nation's heritage and celebrate the freedoms we enjoy.Check out these :60-second features that tell the stories of the signers…See More
Noemi Ramirez is now a member of Radio Sales Café
Rod Schwartz replied to Danny Weddle's discussion 'Programmatic Advertising Platforms'
"From an email to RadioINK subscribers today: This Is Huge. On May 27, Live at Radio Ink’s Convergence Conference, Marketron Will Execute the First Ever Real-Time Programmatic Spot Buy in the Radio Industry. As Convergence attendees watch on…"
Rebecca Schwartz liked Spike Santee's discussion Radio Gets Results for Home Depot

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