Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

124 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

659 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

252 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

117 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

118 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

274 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

13 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Todd Holen replied to Todd Holen's discussion 'Maximum size of account lists'
"Thanks for sharing.  Is there some magic to the number 89?"
31 minutes ago
Todd Holen replied to Todd Holen's discussion 'Maximum size of account lists'
"Thanks for sharing."
32 minutes ago
Todd Holen replied to Todd Holen's discussion 'Maximum size of account lists'
"Thanks for your input. "
32 minutes ago
Alex Mann replied to Rob Reed's discussion 'Digital Dollars'
"YES! I just had this very conversation in the office yesterday. When the client or prospect says, "we're cutting back our radio budget in 2015..." or worse, "cutting radio from the budget altogether," the automatic response…"
1 hour ago
Alex Mann replied to Rob Reed's discussion 'Digital Dollars'
"Fantastic, Jack!"
1 hour ago
Alex Mann replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Trade for Travel/Vacations?'
"Nope. We've stopped doing business with ANY organization that buys other mediums but wants to go cashless with radio."
1 hour ago
George Feola replied to Todd Holen's discussion 'Maximum size of account lists'
" 89 total accounts."
2 hours ago
Don Fredeen replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Trade for Travel/Vacations?'
"We work with a local travel agent, usually for promo mentions, sometimes partial trade.  Lately we have given a travel voucher so the winner has more flexibility in destination and timing.  Our best travel prize was in 2001, with a…"
2 hours ago
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'
"Two favorite Christmas songs are Nat King Cole's "The Christmas Song" and John Berry's version of "O Holy Night". I used to book concerts and people would pay $40 a tik to just hear John hit the high note on…"
3 hours ago
Jack Walker replied to Rob Reed's discussion 'Digital Dollars'
"We are definitely asking for digital dollars. This is where the growth rate for radio is at. We've redone all of our websites, made them easier to sell, and added a social media product. We've made a big investment there and plan to market…"
3 hours ago
Jack Walker replied to Todd Holen's discussion 'Maximum size of account lists'
"We try to keep it at 75. We don't think you can deeply penetrate each account working more than that. "
3 hours ago
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Trade for Travel/Vacations?'
"We typically go thru a local travel agent to coordiante all aspects of the trip. There are ocassions when we barter with an out of market hotel or work with the local airport for promotional consideration."
3 hours ago
Bill Ashenden replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Trade for Travel/Vacations?'
"Smaller markets require some creativity to utilize contesting with travel. We have found local clients with helicopters and clients who utilize jet leasing. We than develop campaigns that drive listeners to enter to win into their…"
4 hours ago
Linda Francomb replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Trade for Travel/Vacations?'
"Fun and Sun Media is good if you live in a large market but for smaller markets like ours with lower spot rates, their barter requirements are way too high to make sense.  We only use flyaways for larger contests and work with our local…"
5 hours ago
Mark Heller replied to Rebecca Schwartz's discussion 'Friday Poll: Does Your Station Trade for Travel/Vacations?'
"We purchase the trips through a local travel agent, that purchases time on our station.  It's not a trade, it's more like an exchange of checks...and there's a good reason for it.  When the airline drops a flight, and…"
6 hours ago
Mike Petersen replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'
"I like "My Grown-up Christmas Wish" which is about 10 years old I guess.  Also like Vince Vance and the Valients "All I Want for Christmas is You,"  but who can top Chuck Berry's "Run, Rudolf?"  In…"
6 hours ago

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