Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

319 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

168 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

745 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

10 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

8 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

134 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

141 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

347 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Latest Activity

Dave Warawa - PROSALESGUY posted a discussion

Emotional Intelligence Leads to Sales Success

We recently revealed an important realization to our online sales training clients.  It became so obvious in our observations of top-performing Salespeople, we though that you would find it as valuable.  It’s the ability of great Salespeople to have high levels of emotional intelligence with their decision makers.  Let’s give you a description of what this means and how to make it work for…See More
10 hours ago
Rod Schwartz replied to Rod Schwartz's discussion 'Do You Work with a State Farm Insurance Agent?'
"Thanks, Sue. Main problem here seems to be that we want to promote their mortgage services. (Did you know that your State Farm agent can facilitate a mortgage loan? And it what may be at the lowest origination cost in the market.) Separate rules…"
11 hours ago
Michael Brooks is now a member of Radio Sales Café
12 hours ago
Sue Engelhardt replied to Rod Schwartz's discussion 'Do You Work with a State Farm Insurance Agent?'
"Rod, I have a local State Farm agent that advertises on radio with me.  He has given me print ads and radio scripts that he received from State Farm somewhere....  He went online and located advertising copy while I was sitting in his…"
Rikki Correa is now a member of Radio Sales Café
Nichole Romano replied to Rebecca Hunt's discussion 'Friday Poll: Your Biggest Fall Promotion'
"LUCKY BUCK Promotion-3 stations.  Insurance program, cost $1500.  Results with 6 sponsors $18K+.  Easy, turn key and forced listening, and engaging listeners. Everyone's pulling out their dollar bills to match the last 5…"
A discussion started by Rod Schwartz was featured

"Advertising" by Bill Knudsen (7 min.)

This recording by former radio station owner/operator Bill Knudsen is his narration of an article he wrote for the October 1987 issue of THE ENTERPRISE, a publication of the Chamber of Commerce of Northwest Connecticut.  At that time Bill owned and operated WSNG radio in Torrington, CT and was a client of the late, great Jim Williams. I don't recall the first time I heard this presentation; it was sometime between 1988 and 1994, at one of Jim's sales training meetings here in Pullman. Jim was…See More
A discussion started by Rebecca Hunt was featured

Friday Poll: Your Biggest Fall Promotion

Happy Friday, everyone! Since today is the first day of autumn, we'd like to know: What is your biggest fall promotion? Looking forward to reading your replies!See More
Rebecca Hunt posted a discussion

2017 Special Events & Promotions Calendar from Grace Broadcast Sales

Demos and sales materials for our current campaigns, which you're welcome to use for preselling sponsorships, are available here.See More
Profile IconDan Zabka and Sean Patrick McClure joined Radio Sales Café
Rebecca Hunt posted a discussion

Free Teleseminar Sept. 28 from Bob Bly & Craig Simpson: How to Create Legendary Promotions

How to Create Legendary PromotionsKeys to Harnessing the Genius Ideas and Strategies of The World’s Greatest Admenwith Bob Bly and Craig SimpsonSecure your spot today for our teleseminar onSeptember 28th at 11:00am Pacific / 2:00pm EasternHere's the link to register.From Bob Bly's newsletter this morning:Dear Direct Response Letter Subscriber: I'm holding an exclusive, free teleseminar next week that will show…See More
Sep 20
Profile IconStephanie Morris and Josh joined Radio Sales Café
Sep 20
Jingle Jim Reilly posted a discussion

Patriotic Style Jingles

Radio Sales Cafe Members,This is a great time to suggest a Patriotic Style jingle to a client looking for ideas.Check out this Patriotic Style jingle we just cut for an Insurance company in Central PA.Jingle Jim ReillyAmerican Music Conceptsjinglejim@americanmusicconcepts.comP 732-604-8625See More
Sep 19
Rod Schwartz posted a status
"Wind spending big on air in Kansas."
Sep 19
David Kuehn replied to Rebecca Hunt's discussion 'Friday Poll: Have You Run into National Companies Who Put up Roadblocks to Radio Advertising?'
"Thanks  Les;  good stuff. "
Sep 19
David Kuehn replied to Rebecca Hunt's discussion 'Friday Poll: Have You Run into National Companies Who Put up Roadblocks to Radio Advertising?'
"Hi Phil:  Good idea.  Thanks!!"
Sep 19



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