Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

116 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

639 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

238 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

115 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

105 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

261 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

16 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

13 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Cody Beeson liked Jen Blackwell's profile
1 hour ago
Profile IconT J Donnelly, Deana Kap, Morris Jeffreys and 1 more joined Radio Sales Café
16 hours ago
Damon Collins replied to Rebecca Schwartz's discussion 'Friday Poll: Telemarketing'
"Hal, I sent you I friend request. Would like to know more about MSM. Thanks."
yesterday
Damon Collins replied to Don Collett's discussion 'How do you keep your head up when things head down?'
"Keep moving forward. After 10 visits we finally closed on a client that said "we have no money". Each time I visited we got to know each other well. After the first month, he picked up a client from the ad! BTW: We convinced him to go thru…"
yesterday
Gregg Murray replied to Gregg Murray's discussion 'Digital Advertising vs Good Ole' Local Radio'
"One big question I have is, who are these local businesses having great enough success with digital/social media advertising that they're going back to it again and again? Remember GroupOn? That didn't last either. Look at Radio. It has…"
Saturday
Mick Green replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"Good point Jack. I train reps to always pitch annuals, with a two week out after three months...Radio works best over time !"
Friday
Rod Schwartz replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"Gregg, the one thing Jeff left out of his piece - and I'd love to hear him expand on this - is that as a "street fighter" in Lincoln, NE, Jeff's success in behalf of his clients is enviable.  I'm guessing his training…"
Friday
Rod Schwartz replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"Well stated, Mick, and spot-on. "
Friday
Joe Lyons replied to Gregg Murray's discussion 'Digital Advertising vs Good Ole' Local Radio'
"Unfortunately, the Inland Empire (Riverside, San Bernardino, Ontario) still sees Social Media as a "shining object". This is made worse by agencies who see radio as no more that a fixed 15%. Most radio stations are happy to throw in…"
Friday
A discussion started by J.R. Crowell was featured

How to market commercial/retail space

Happy Friday RSC!I have been in outside B2B sales, but am new to Radio. With that comes a learning curve and a change in thought process as it pertains to helping my client reach their goals. That said, here is my question:I had someone approach me recently about vacant office and retail space they have available. This company is using social media, the local chamber of commerce connections and word of mouth to move the properties. It was worked well until recently. The property management…See More
Friday
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Most Successful Enter-to-Win Promotions?'
"The best prizes are everyday needs like groceries or gas, or more of a "want" item like a car, cash or luxury trip. I've lost a lot of sales by asking the merchant for a prize on top of cash. I like one major sponsor and no more than…"
Friday
Jack Walker replied to Rod Schwartz's discussion 'Why Radio Salespeople Need to Dig Deeper'
"Two great points here. We need to respect the client's time (theirs as well as our own). I always tell a potential client that a CNA will take 30-minutes. That's my first chance to keep my word and I make it…"
Friday
Rebecca Schwartz shared their discussion on Twitter
Friday
Mick Green replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Most Successful Enter-to-Win Promotions?'
"We were fortunate to have a company (and client) in Burlington VT with 5 simulators set up in a row! But although they're awesome, you don't need a Nascar simulator, just add an element of competition, the more creative the better. If you…"
Friday
Lynn Lambrecht replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Most Successful Enter-to-Win Promotions?'
"Where did you find a Nascar Simulator? I love this idea! "
Friday
Mick Green replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Most Successful Enter-to-Win Promotions?'
"Far and away the most successful promotions I've done have involved an element of competition. For example, we put boxes in five bars where people could enter to qualify to race in a Nascar simulator. Each week for five weeks, we picked one…"
Friday

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Radio Sales Café is a service of GRACE BROADCAST SALES - Helping radio salespeople sell more advertising for over 23 years!

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