Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

8 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

326 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

172 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

754 discussions

Working with Ad Agencies

How would you characterize doing business with ad agencies today: adversarial or friendly? Weigh in with your thoughts and questions here.

12 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

8 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

134 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

141 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

352 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Latest Activity

Steve Moffitt is now a member of Radio Sales Café
Rebecca Hunt liked Dave Warawa - PROSALESGUY's discussion Everything Before The BUT Is BS
Dave Warawa - PROSALESGUY posted a discussion

Everything Before The BUT Is BS

Every time we share this technique with our online sales training clients we get an interesting reaction.  Salespeople ask themselves why they didn’t learn this communication tip years ago.  We all make the mistake of saying BUT when trying to explain ourselves, not thinking of the true message we’re sending.  Here’s how to correct it starting today…Read These Statements“I can appreciate how you feel, but if you consider the…See More
Les Patterson posted a blog post

Remembering Pearl Harbor 75 years later

We have opportunity this week to remember what happened on December 7, 1941. The Sunday morning attack on Pearl Harbor, "a date which will live in infamy," as President Franklin Delano Roosevelt soberly declared, was a watershed moment for our…See More
Rebecca Hunt replied to Rebecca Hunt's discussion 'Friday Poll: What Christmas Promotions Are You Doing This Year?'
"I think you do the holidays well, too! :) The content of "This Was Christmas" sounds like really interesting and fun programming."
Kim Churack replied to Rebecca Hunt's discussion 'Friday Poll: What Christmas Promotions Are You Doing This Year?'
"From Thanksgiving to New Years, the format on our station KUAL changes from "oldies" to all Christmas/HOliday music. We have a program, created by one of our Program Directors over several years, called "This Was Christmas." It…"
John Kruse posted a discussion

Outdoors Radio and TV Sales Opportunity

Want to earn a healthy 25 percent commission landing sponsors for a Seattle area outdoors radio show along with two Pacific Northwest based outdoors and cooking television shows?  Check out the attached document to find out more.Looking forward to hearing from you soon - John Kruse & Richy HarrodSee More
Joel A. Swanson Sr. posted a discussion
Dec 2
jan liverman replied to Rebecca Hunt's discussion 'Friday Poll: Does Your Station Program an All-Christmas Music Format?'
"Starting weekend after Thanksgiving we do all  Christmas music weekends, weekdays we start with a couple each hour and those get more frequent as it's gets closer and finally Noon on Christmas Eve to 6PM Christmas Day, all Christmas music,…"
Dec 2
Vickie Figueroa replied to Rebecca Martin's discussion 'Ad Campaigns'
"Another suggestion - radio blog. Run a weekly marketing or B2B tip or fun fact, content. Keep to 30-sec or less. Example (please rewrite): "This week let's focus on digital. For a fresh online presence, update your FB page 3-4 times…"
Dec 2
Profile IconJessica Fuller, Robin and bob haschke joined Radio Sales Café
Nov 30
Melissa Pasco replied to Rebecca Hunt's discussion 'Friday Poll: What Is Your Typical Setup for Remote Broadcasts?'
"I have a you do live drops or do shows off-site?  Like a sports talk show at a venue for a big game? Our engineers are wanting to do remotes as just being there -- no on-air component."
Nov 29
Les Patterson posted a blog post

Les Patterson’s Monday Morning Boost: Enjoy more sobremesa!’m thinking of a word to describe what many of us may have done after Thanksgiving dinner. I’m talking about that interlude of time; you know, before we all jumped up to clear the…See More
Nov 28
Profile IconKenneth Kelly and kadzo mwangoma joined Radio Sales Café
Nov 23
Rod Schwartz replied to Damon Collins's discussion 'Agency list that represents clients.'
"Damon, this is an excellent suggestion! As you're aware, we're working on moving RSC to a new platform (ETA right after the first of the year) - so it's a great time to discuss how we'd arrange and manage such a database here.…"
Nov 22
Rod Schwartz posted a status
Nov 22



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