Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

136 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

672 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

264 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

3 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

121 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

124 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

288 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

12 discussions

Top Discussions 

Latest Activity

Kyla A Verville replied to Kyla A Verville's discussion 'Golf Show Advertisers'
"Thank you"
1 minute ago
Mark replied to Rebecca Schwartz's discussion 'Friday Poll: Which Social Media Do You Use Professionally?'
"LinkedIn can be very valuable. as it is an opportunity to make an appointment each time we link to or are asked to link in with others. We offer a sample script that can be adapted as needed. If anyone would like lit, please email me at…"
28 minutes ago
Kimmy Henglefelt replied to Kyla A Verville's discussion 'Golf Show Advertisers'
"Chiropractors and fitness clubs. You need the muscles in your torso to get a good strong swing plus you need a healthy back for the swing"
46 minutes ago
Simon Paul Rushton replied to Clifton Foster's discussion 'Comic & Toy Convention - What should we say?'
"So cut out all the stuff you don't need to say because you've covered it in the title of the event. Yes, meeting the actors! That's a draw. Invariably when people tell me there's more to something than just... (insert nature of…"
1 hour ago
Clifton Foster replied to Clifton Foster's discussion 'Comic & Toy Convention - What should we say?'
"Fortunately, I'm conveniently the target market for this particular event...which is probably why I'm actually struggling some to narrow it down.  I feel like I should actually be focusing on the guests and non-comic book-related…"
1 hour ago
Kimmy Henglefelt replied to Rebecca Schwartz's discussion 'Friday Poll: Which Social Media Do You Use Professionally?'
"Professionally, I don't use any of them except a share here or there on Facebook. I do have a Linked In account which I've used to keep in touch with people I have worked with in the past. Google I use for more information about a client…"
1 hour ago
Simon Paul Rushton replied to Kyla A Verville's discussion 'Golf Show Advertisers'
"Clothing? Hotels? Divorce Attorney? Tyre Repairs? (for when you get a "Hole in one") "
3 hours ago
Simon Paul Rushton replied to Clifton Foster's discussion 'Comic & Toy Convention - What should we say?'
"When you say "Comic and Toy Convention" there is so much more you don't have to say, because I already KNOW. What is the one thing that would get people there? What would make YOU go if you were in the target market. Concentrate on…"
3 hours ago
Rebecca Schwartz posted a discussion

Friday Poll: Which Social Media Do You Use Professionally?

Happy Friday, everyone!Here is this week's poll question:With so many social media channels competing for our attention, we're wondering how many are actually useful to you professionally.  Which of the below (if any) do you use, and how do you find them helpful?FacebookTwitterLinkedINInstagramGoogle+PinterestLooking forward to reading your replies!See More
11 hours ago
Profile IconKevin Becker, Michele Dioszeghy and C McK joined Radio Sales Café
11 hours ago
Susan Knauf posted discussions
20 hours ago
Rebecca Schwartz liked Jeffrey Hedquist's discussion Teach your Clients to Up Sell & Cross Sell
22 hours ago
Wray Ellis liked Jeffrey Hedquist's discussion Writing Commercials to Sound Effects
yesterday
Wray Ellis liked Jeffrey Hedquist's discussion Prepare Your Client to Do Good Radio
yesterday
Wray Ellis liked Jeffrey Hedquist's discussion Teach your Clients to Up Sell & Cross Sell
yesterday
Jeffrey Hedquist posted a discussion

Teach your Clients to Up Sell & Cross Sell

“Would you like fries with that?” “Can I super-size that for you?” “Here’s a shirt and tie that would really go well with that suit.”  “For only $2.50 more, you can get the hot wax.” “Spend $25 on your order from Amazon and get free shipping.”Sound familiar? We hear them every day. They’re called up sells and cross sells, and they work. It’s a simple way to increase sales. And yet, many of our clients either don’t use them, or don’t use them often enough.We’re used to doing this for our clients…See More
yesterday
 
 
 

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