Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.


Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

127 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

664 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

256 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

118 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

120 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

276 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

10 discussions

RSC Classifieds, aka "Radio Stuff for Sale"

Have studio equipment or parts you'd like to sell or are looking to buy? Sales training courses? Other radio- or sales-related items? Here's your chance to connect with like-minded members. Please note: this section is for private party classifieds only, NOT business ads.

8 discussions

Latest Activity

Chris Rolando replied to Clifton Foster's discussion 'Brand New to Radio Sales'
"Welcome to what should be your final career!!!   You'll find lots of opinions here on what you should and should not do.  Here's a hint... hear everyone and evaluate for yourself.  Baseline: Learn the business!!!!  We…"
6 hours ago
DJ. Carter replied to Clifton Foster's discussion 'Brand New to Radio Sales'
"I would suggest you take it slow and learn more from your customers than from books and videos. Read a lot and take everything into consideration. Beware of falling into the hands of the ego driven media sales trench. There is no room for an ego if…"
12 hours ago
Joel A. Swanson replied to Clifton Foster's discussion 'Brand New to Radio Sales'
"Clifton; Welcome to the Industry.  You won't regret the decision. I have been in Radio over 40 years and still enjoy learning something new every single day. If you don't have fun in this business, there is something seriously wrong…"
12 hours ago
Joel A. Swanson replied to Rebecca Schwartz's discussion 'Friday Poll: How Does Your Station Handle Requests for Promotional Items?'
"Our Policy (unfortunately not always our practice) is to charge a fair price for our product and then provide some "earned value" based on a percentage of what the agency/advertiser invests with us.  10% in additional ads scheduled…"
13 hours ago
Rod Schwartz replied to Clifton Foster's discussion 'Brand New to Radio Sales'
"Welcome, Clifton, both to radio sales and to the Cafe.  As you've begun to discover, the collective wealth of experience and expertise of this group is extraordinary.  Take advantage of it. Many of us wish something like RSC had been…"
13 hours ago
Profile Icondavid, Vanessa Markov, Leonie Roberson and 1 more joined Radio Sales Café
14 hours ago
Roger Hartsook replied to Rebecca Schwartz's discussion 'Friday Poll: How Does Your Station Handle Requests for Promotional Items?'
"Our attitude toward give-aways, etc. has has varied through the years.  We have discovered that some folks are more interested in the give-away than what you are doing as a station.  Like other businesses in the community we have our share…"
14 hours ago
Rebecca Jemmett liked Dave Warawa - PROSALESGUY's discussion Free Sales Training Webinar with Dave Warawa - PROSALESGUY
17 hours ago
Wally Banks replied to Clifton Foster's discussion 'Brand New to Radio Sales'
"Clifton, Welcome to wild and wonderful world of Radio! I would give you two pieces of advice to start...  -Relationships (AKA trust) sell... build the relationship by being knowlegable in all advertising mediums, not just radio, and be a media…"
19 hours ago
Rebecca Schwartz posted a discussion

Friday Poll: How Does Your Station Handle Requests for Promotional Items?

Happy Friday, everyone!This week's poll question comes from James Young of Prince Albert, Saskatchewan:When clients ask about promotional items/giveaways for a staff party, store promotion, or fundraiser, how does your station handle these requests?  Does your station have a budget set aside for such requests, or is the account rep required to source items (and pay out of pocket) for them?Looking forward to reading…See More
Rebecca Schwartz commented on Rebecca Schwartz's event 'Tax Season - Tax Tips'
"One of our clients just reported: “We sold the tax tips to a tax preparer’s office, and our client had so many new customers from running the ads that he asked our station if he could sponsor the tax tips again this year.” –…"
Joel A. Swanson posted a blog post

February 2015 Newsletter

FEBRUARY%202015%20NEWSLETTER.pdfFrom the World Headquarters of Dakota Broadcasting.See More
Rebecca Schwartz replied to Clifton Foster's discussion 'Brand New to Radio Sales'
"Clifton, congratulations on your new career, and welcome to RSC!  I appreciate your kind words & am glad you've found some helpful information. I'll be sure to include your post in this week's newsletter, and I'm…"
Clifton Foster posted a discussion

Brand New to Radio Sales

First off, I want to mention that I've spent the past couple days browsing some of these discussions and I'm pleased to say that I've gleaned a good bit of information and helpful tidbits. You folks have been extremely helpful already without even knowing it.I recently embarked upon a new career path and came on board with a strong, well established locally owned station. In fact, I just got started on the 26th! This is, in a nutshell, a rather significant transition for me. I've spent the past…See More
Profile IconMike Stump and Neil Caddy joined Radio Sales Café
Rod Schwartz posted a discussion

Why Pizza Shops Love Radio Advertising

Today's (1/27/15) Radio Sales Today email from the RAB made reference to an excellent article from PMQ Pizza Magazine (a trade publication for the pizza industry), touting the effectiveness of Radio Advertising for pizza restaurants.According to the article's author, Dann…See More

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