Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Forum

Welcome to Radio Sales Café!

An overview of Radio Sales Café: tips for navigating the site, answers to FAQ's, and policies for posting content. Please read this first!

7 discussions

New to Radio Sales?

Just getting started in Radio sales and wondering where to begin? This section of the RSC forum is for you. Ask any questions you like, and get great answers from our radio sales veterans. You'll find lots of helpful information here!

129 discussions

The Round Table: Brainstorming & Problem-solving

Have a question about sales and advertising? Dealing with a difficult client? Need some input on an ad campaign? Looking for ideas for a promotion? Post your questions -- and your answers to others' questions -- here!

669 discussions

Friday Polls

Every Friday we send a poll question to RSC members; please share your answers -- to the current week's question and any of the previous weeks' questions -- in this forum. And if you have requests for poll questions, please let us know!

259 discussions

"Spot Check" - Commercial Review

If you've written and/or produced radio spots for which you'd like to get candid feedback from RSC members, you may post them here, using the "Add a Discussion" link. This is a place where honest feedback can be solicited, given and received with a shared commitment to being objective and truly helpful. NOTE: Use the upload function for audio only; if you're submitting a script for review, please paste the text into the body of your message. Makes it easier for members to read and comment inline. Thanks!

3 discussions

Copywriting Tips, Commercial Examples

Articles for ad writers by ad writers, commercials for illustration and inspiration.

120 discussions

Killer Promotions & Ad Campaigns

If you or someone at your station has created a successful ad campaign, sold a tough client, or put together a brilliant promotion, we'd love to hear about it - post here!

122 discussions

Sales & Marketing Resources

Tell us about your favorite sales and marketing resources -- books, magazines, newsletters, websites, sales consultants, etc. Where do YOU go for ideas and advice? If you come across a good sales article, please post the link here.

282 discussions

RSC Sales & Advertising Library

Welcome to RSC's archive of audio recordings and book recommendations designed to add to your knowledge and sharpen your skills.

17 discussions

Radio Sales Employment Opportunities

What opportunities are available in your market for radio advertising sales professionals? What about sales-support positions, copywriters, etc? If you're offering or seeking employment in radio sales, post here!

9 discussions

Top Discussions 

1 Friday Poll: What Sales Trainers/Courses Have You Used?

Friday Poll: What Sales Trainers/Courses Have You Used?

Posted by Rebecca Schwartz on February 26, 2015

2 Free Radio Sales Training and worth every cent!

Free Radio Sales Training and worth every cent!

Posted by Chris Rolando on February 20, 2015

3 Cold Call Tips

Cold Call Tips

Posted by Melanie Hopkins on February 9, 2015

4 7 Ways to Spot a "Big" Idea - by John Forde, The Copywriter's Roundtable

7 Ways to Spot a "Big" Idea - by John Forde, The Copywriter's Roundtable

Posted by Rebecca Schwartz on February 20, 2015

5 UFC

UFC

Posted by Rebecca Jemmett on March 5, 2015

6 Copy Library

Copy Library

Posted by Rick L Murphy on March 7, 2011

7 Bonus Requirements from Agencies

Bonus Requirements from Agencies

Posted by Lisa Kirkman on February 26, 2015

Latest Activity

Chris Rolando replied to Lisa Kirkman's discussion 'Bonus Requirements from Agencies'
"Here is my philosophy and it has served me well:I tell all of my sellers who are pitching agencies to add 20% to the rate.  Then they are free to give as much as 25% BONUS stuff if need be.  That way we are never arguing the free stuff and…"
51 minutes ago
Chris Rolando replied to Chris Rolando's discussion 'Free Radio Sales Training and worth every cent!'
"Hey Alex... How are you?"
55 minutes ago
Chris Rolando posted a discussion

Sales Call Funny

Saw this in another forum and thought it would be perfect for here:Your funniest sales story (you or someone you know)See More
55 minutes ago
Rebecca Jemmett replied to Rebecca Jemmett's discussion 'UFC'
"Yup absolutely!"
2 hours ago
Rebecca Schwartz replied to Rebecca Jemmett's discussion 'UFC'
"Rebecca, I'll include your post in tonight's newsletter, but just to clarify, UFC = Ultimate Fighting Championship?  Thanks!"
2 hours ago
Rebecca Jemmett posted a discussion

UFC

Hi Everyone!  Are there any radio stations that air a UFC 60-90 sec featurette or something similiar?  I know there is a full program on Sirius, but I'm thinking smaller scale.  A local venue is starting to show UFC on a regular basis and we've briefly discussed sponsoring some kind of weekly highlight.  I'm just not sure where to go with it.See More
3 hours ago
Rod Schwartz liked Chris Rolando's discussion Free Radio Sales Training and worth every cent!
3 hours ago
Rod Schwartz posted a discussion

Radio Commercials for Fake Mall Demonstrate Power of Radio

The following is an excerpt from the original article by Jeff Suess of Cincinnati.com, which was published on February 24, 2015.Thirty years ago, radio spots began popping up on…See More
6 hours ago
Jack Walker replied to Lisa Kirkman's discussion 'Bonus Requirements from Agencies'
"One of my mentors, the late Jerry Adams, used to call on clients who told him they had no radio budget. His response was always the same, "Great! I'm not here to talk about your radio budget. I'm here to talk about…"
yesterday
Lisa Kirkman replied to Lisa Kirkman's discussion 'Bonus Requirements from Agencies'
"That is so exciting to hear! I worried we were alone, shouting into an abyss. Thank you! I worried we're being blacklisted or set aside as a pain in the ass when regional orders come up. This gives me something to cling to. Buyers make it sound…"
yesterday
Jack Walker replied to Lisa Kirkman's discussion 'Bonus Requirements from Agencies'
"I also work for a rural group. As long as radio is willing to give product away agencies will continue to ask and ask for more. I've had agencies ask for free remotes, more spots and free website presence. About five years ago, I decided…"
yesterday
Profile IconDeuce Payne, Stacy Giblin, Douglas D. Kirkham and 3 more joined Radio Sales Café
yesterday
Jack Walker replied to Rebecca Schwartz's discussion 'Friday Poll: What Sales Trainers/Courses Have You Used?'
"Pat Bryson and Roy Williams"
yesterday
Robin Bergman replied to Melanie Hopkins's discussion 'Cold Call Tips'
"I agree completely. You do need to stress your time is as valuable as theirs and you aren't just out trolling, you're on a mission. And yes, always get to the right person immediately if at all possible because otherwise you get lost in a…"
yesterday
Douglas D. Kirkham replied to Melanie Hopkins's discussion 'Cold Call Tips'
"I find myself, once past the gatekeeper, saying this. "Mr/Ms. Prospect. I know that your company's time is valuable, as is mine. So that I don't end up tying up the leadership there with follow ups, I find it best to show you all of…"
yesterday
Douglas D. Kirkham posted a status
"I greatly appreciate you! I am finding that Radio Sales is the toughest sales Job I have ever had, and I love the challenges!"
yesterday
 
 
 

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