Black History Month

The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts. – Booker T. Washington

February is Black History Month, the perfect time to air radio spots that highlight the achievements of African American men and women who have made significant contributions to science, medicine, education, the arts and humanities, business, and other fields of endeavor.

Offer sponsorships to banks, credit unions, law firms, medical offices, bookstores, museums, historical societies, local universities, and other NTR prospects.

SALES TIP:  Put together a premium sponsorship package that you offer to just one or two non-competing businesses.  This element of exclusivity, all by itself, is an added value that many prospects will find attractive and be willing to pay a premium to obtain, in order to set themselves apart from their competition.