Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

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Description

High school graduation provides a fantastic opportunity for your station to add thousands of dollars in new May/June business to the books. Most businesspeople are happy to spend a little money saluting the new graduates and future community leaders, making this one of the easiest and most profitable on-air campaigns you'll do all year!

While any community-minded business is a prospect, top categories include: 

  • car/truck dealerships
  • bike shops
  • florists
  • stationery shops/party supplies stores 
  • gift stores/boutiques
  • jewelers
  • bookstores
  • clothing stores
  • sporting goods stores
  • any other business that offers gifts for graduation
  • insurance agencies
  • banks 
  • NTR prospects:  doctors, dentists, attorneys, CPA's, etc. 
  • any business that had a graduation ad in the special section of the newspapers last year

Click here for a series of :30-second graduation salutes that are all ready to sell and air!

Comment Wall

Comment by Rebecca Schwartz on March 23, 2012 at 10:51am

From Richard “Chip” Lynn, WLNT Radio:

You might want to let stations know that it’s a HUGE money maker to use these sponsored vignettes to lead up to broadcasting High School Graduation live on the radio.  Last year, WLNT added an additional $500 to our bottom line from two exclusive sponsors who purchased the live broadcast from 2 local high schools.  Not bad for one day’s work!!!!  PS….we also repeated the broadcast a couple of times so the Grads could hear their names on the radio.  This is a great way to build a relationship with the community and the schools!  It shows that your station really does care about the community.”

Radio Sales Café is a service of GRACE BROADCAST SALES - Helping radio salespeople sell more advertising for over 23 years!

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