Networking for radio sales professionals from Grace Broadcast Sales.
High School Graduation
Details
Time: May 13, 2013 to May 31, 2013
Location: USA
Website or Map: http://www.gracebroadcast.com…
Revenue Opportunity Type: national event
Latest Activity: May 13
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Description
High school graduation provides a fantastic opportunity for your station to add thousands of dollars in new May/June business to the books. Most businesspeople are happy to spend a little money saluting the new graduates and future community leaders, making this one of the easiest and most profitable on-air campaigns you'll do all year!
While any community-minded business is a prospect, top categories include:
- car/truck dealerships
- bike shops
- florists
- stationery shops/party supplies stores
- gift stores/boutiques
- jewelers
- bookstores
- clothing stores
- sporting goods stores
- any other business that offers gifts for graduation
- insurance agencies
- banks
- NTR prospects: doctors, dentists, attorneys, CPA's, etc.
- any business that had a graduation ad in the special section of the newspapers last year
Click here for a series of :30-second graduation salutes that are all ready to sell and air!
Comment Wall
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Comment by Rebecca Schwartz on March 23, 2012 at 10:51am -
From Richard “Chip” Lynn, WLNT Radio:
You might want to let stations know that it’s a HUGE money maker to use these sponsored vignettes to lead up to broadcasting High School Graduation live on the radio. Last year, WLNT added an additional $500 to our bottom line from two exclusive sponsors who purchased the live broadcast from 2 local high schools. Not bad for one day’s work!!!! PS….we also repeated the broadcast a couple of times so the Grads could hear their names on the radio. This is a great way to build a relationship with the community and the schools! It shows that your station really does care about the community.”
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