Responsible Pet Owners Month

February is Responsible Pet Owners Month. Our four-footed friends* are a cause that's easy for advertisers and listeners to get behind!

Some ideas:

• A pet-of-the-week contest, sponsored by the local branch of the Humane Society or a pet supplies store.
• Interviews with area veterinarians, animal shelter officials, and owners of pet grooming shops.  Get them to share information about their jobs, pet care advice, funny animal anecdotes, etc.
• Air a series of pet care tips, sponsored by local veterinary practices, pet boarding and grooming businesses, pet supplies stores, even area business owners that are animal enthusiasts.  (Save yourself some time:  check out these preproduced, vet-approved pet care tips. They're all ready to go - just sell, tag, and run!)

*Note: we're not trying to exclude birds and fish here! :-)