Radio Sales Café

A networking site for Radio advertising sales professionals.

Copywriting Tips, Commercial Examples (75)

Featured Discussions
Rick L Murphy

Copy Library

Finally, It is here!  The copy library with over 30,000 commercials and it is search-able, editable and can be emailed.  It also has a word…

Started by Rick L MurphyLatest Reply

Discussions Replies Latest Activity
Missy Hawkins

Tattoo Shops

Hi All, Any creative copy ideas for a Tattoo shop? Thanks Missy

Started by Missy Hawkins

6 on Friday
Reply by Missy Hawkins
Simon Paul Rushton

What we try to do as Radio Advertising Copywriters....

I hope you like the video here. For me it sums up what I try to do for clients.   http://wp.me/p1ss7O-8j

Started by Simon Paul Rushton

2 Jan 26
Reply by Rod Schwartz
Rod Schwartz

Roy H. Williams on Client-voiced Radio Commercials

I always feature the voices of my clients in the radio and TV ads I write for them, especially if their voice doesn't belong on the air. V…

Started by Rod Schwartz

5 Jan 26
Reply by Simon Paul Rushton
Tom Mountford

The Top Ten Tips For A Successful Radio Commercial

1. A successful commercial has focus What can you do in ten seconds? What can you do in twenty seconds? What can you do in thirty seconds?…

Started by Tom Mountford

0 Jan 24
Tom Mountford

Short And Skimpy Briefs - How To Brief Your Producer

We receive Production Briefs from Radio Stations all over the UK – and believe me the last thing we want to hand on to our writers are flim…

Started by Tom Mountford

0 Jan 24
Tom Mountford

The Best Blog Ever! - Superlatives and Hyperbole in Radio Ads

Superlatives such as ‘best’, ‘unbeatable’, ‘number one’, ‘top’, ‘leading’, basically any word with the suffix ‘-est’, can be used to powerf…

Started by Tom Mountford

0 Jan 24
Rod Schwartz

Do You Have the Skills to Craft Great Ads for Your Clients? - by Roy H. Williams

The following is reprinted with permission from the October 24, 2011 issue of Radio INK magazine.  There is no substitute for getting the m…

Started by Rod Schwartz

0 Nov 11, 2011
Brian Schmitt

Where do you learn to write your radio spots?

Where do your radio spots get written if you're not writing them? If you are writing them, where did you learn, or are you just 'gifted' in…

Started by Brian Schmitt

10 Oct 25, 2011
Reply by Rod Schwartz
Rick L Murphy

Copy Library

Finally, It is here!  The copy library with over 30,000 commercials and it is search-able, editable and can be emailed.  It also has a word…

Started by Rick L Murphy

26 Oct 4, 2011
Reply by Rick L Murphy
Jeffrey Hedquist

Learn The Art of Understatement For Better Radio Results

Increase the believability of your radio commercials by understating the benefits.  Benefits are all the listener cares about, but they hav…

Started by Jeffrey Hedquist

1 Sep 16, 2011
Reply by George W. Jordan

RSS

Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!

Follow Radio Sales Café!

© 2012   Created by Rebecca Schwartz.

Badges  |  Report an Issue  |  Terms of Service