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Copywriting Tips, Commercial Examples (26)
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What do you think of this commercial?This is a small client. A locally owned business she makes hypoallergenic soaps,body wash, lotions, lip balm that kind of thing. The name o… Started by Missy HawkinsLatest Reply |
Radio StorytellersPeople love stories. Best-selling books, top movies, the best radio commercials are great stories. Like plays, your commercials should have… Started by Jeffrey HedquistLatest Reply |
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Convincing Clients to Do Radio Right With Peer SellingEver try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, j… Started by Jeffrey Hedquist |
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1 day ago Reply by Jeffrey Hedquist |
Radio: One-To-One-to-One-To-OnePeople listen to radio one at a time. Now that may seem obvious, but why do many of today’s radio commercials seem to be written for an ea… Started by Jeffrey Hedquist |
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Commercial Structure - If You Build It (Right) They Will ListenLots of commercials catch the listener's attention with an interesting story up front, and then lose it with all the selling or marketing i… Started by Jeffrey Hedquist |
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Feb 9 Reply by Kristen Kotik |
Common Errors in English UsageAs communicators and salespeople, words are our tools. We depend upon them for our livelihood. They help us to develop persuasive proposals… Started by Rod Schwartz |
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Jan 6 Reply by Julie DeBoer |
Audience EmpathyTo write effectively for any audience, you need to know as much about them and their lifestyles as possible. A versatile radio writer needs… Started by Jeffrey Hedquist |
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Radio Is Theater of the GutWorld famous radio legend Chuck Blore once told me that instead of being "theater of the mind," radio is really "theater of the gut," becau… Started by Jeffrey Hedquist |
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Dec. 12, 2009 Reply by Dan Lindquist |
Radio StorytellersPeople love stories. Best-selling books, top movies, the best radio commercials are great stories. Like plays, your commercials should have… Started by Jeffrey Hedquist |
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Dec. 11, 2009 Reply by Jeffrey Hedquist |
What do you think of this commercial?This is a small client. A locally owned business she makes hypoallergenic soaps,body wash, lotions, lip balm that kind of thing. The name o… Started by Missy Hawkins |
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Dec. 9, 2009 Reply by Duncan Minett |
The Five Second TestHere's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your comm… Started by Jeffrey Hedquist |
0 | Nov. 26, 2009 |
For all your copywriting needs . . .I once had a program director who refused to let a commerical on the air that had the words "For all your _______ needs" on the air. He wan… Started by Chris G Lytle |
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Nov. 24, 2009 Reply by Rod Schwartz |
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