Radio Sales Café

A networking site for Radio advertising sales professionals.

Sales & Marketing Resources (169)

Featured Discussions
Jenna Fox

"Opening the Call" with a prospect

I know we all have to prospect - its the sheer nature of this business. Here is some training I put together to help you with the beginnin…

Started by Jenna FoxLatest Reply

Rebecca Schwartz

Check out The Best of Radio!

TheBestofRadio.com is just what the name states: a site designed to provide you with the best of the best in Radio advertising and creative…

Started by Rebecca SchwartzLatest Reply

Discussions Replies Latest Activity
Angela Osborne

Marketing Software

Would anyone be able to recommend an affordable software that can be used to track marketing and sales contacts for radio? Our Excel spread…

Started by Angela Osborne

1 on Wednesday
Reply by Angela Osborne
Rebecca Schwartz

Magic Numbers for Local Broadcast Sales

by Paul Weyland, reprinted courtesy of www.RBR.com From the December, 2011 Manager’s Business Report (MBR): Numbers are a funny thing. For…

Started by Rebecca Schwartz

0 Jan 29
Mike Rhodes

Adding your client commercials to Facebook. (Quickie added-value tutorial.)

When I mention this technique, I usually get blank stares. And then, clients start taking notes.   If you've done a commercial  and your cl…

Started by Mike Rhodes

8 Jan 21
Reply by Mike Rhodes
Rebecca Schwartz

Station Rate Cards

This discussion thread was inspired by my father, Rod, who wrote in another post, Every (independent) station has its own take on what its…

Started by Rebecca Schwartz

0 Jan 6
Rebecca Schwartz

4 Keys to Great Customer Service - by John Chapin

I really enjoyed this article by John Chapin on how to provide stellar customer service, and thought you might, too. While the article is g…

Started by Rebecca Schwartz

0 Jan 6
Tom Burns

Radio Sales Cafe is the best resource to come to radio sales in years.

You focus on the basics.  Other groups get so diverted to digital they water down  their basic marketing, and  they crutch on the latest gi…

Started by Tom Burns

2 Jan 3
Reply by Rod Schwartz
Spike Santee

Five Ideas for a More Prosperous New Year

There have been 13 recessions in the United States since the Great Depression ended in 1933. The average time in a recession is 10 months.…

Started by Spike Santee

1 Dec 30, 2011
Reply by Tom Collins
Rod Schwartz

Sales Advice from Sir Isaac Newton

I was pleasantly surprised to run across this quote of Sir Isaac Newton (born on Christmas Day, 1692), while perusing one of Elbert Hubbard…

Started by Rod Schwartz

0 Dec 29, 2011
Rebecca Schwartz

GBS Promotions & Special Events Calendar for 2012

For free demos and sales materials, click here.

Started by Rebecca Schwartz

0 Dec 13, 2011
Geoff Bate

New study: radio listenership during commercial breaks

Ever wonder how many of your listeners stay tuned during the commercial breaks?  Turns out - almost all of them.  A new study released toda…

Started by Geoff Bate

3 Dec 9, 2011
Reply by Darren Matassa

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