9 Billion in ad spending to be freed up!

A panel of industry experts predicts that printed Yellow Page directories will be dead within five years - freeing up some $9 billion in annual advertising expenditures.

"Nine out of 10 panelists agree that printed directories will cease to exist," said Borrell Associates, which released the survey this week.

Fifty-four percent of the panelists believed printed Yellow Page directories will die within the next three to five years. Another 12 percent believed the books will die within one to two years, while 29 percent said they thought printed directories will die within 11 to 20 years.

Only 2 percent believed the printed Yellow Page directories will last 20 years or more.

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