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Carpet and Flooring Store
Hi all,
Does anyone have any suggestions or ideas about how to convince a carpet and flooring store to meet with you so you can inform them of the CO-OP they qualify for, without that being the sole reason for the meeting? The prospect had run spots with us in 2007 and only ran four :30's during a sports broadcast and nothing since.
THANKS!!
Replies to This Discussion
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Permalink Reply by Rebecca Schwartz on -
From RSC member James Turk, via the RSC chat room:
If it were me, I wouldn't "try and convince them of anything" Just call the decision maker, and tell them you have a couple great ideas for a campaign for them, tell him youll only need 10 minutes. would wednesday work, or would thursday be better to come in and show them to him. Then ...shhhhhh
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Permalink Reply by Darren Matassa on -
Hey Andy....
What we have here is a failure to communicate the REAL reason that you need to speak to them. If you know/ think that they have coop dollars, then you have an interesting offer. Imagine walking up to any business or on the phone and simply tell them..." I have a way for your business to become a very important category advertiser to our audiences/ your customers, and the reality is that it may not cost you anything; we can get somebody else to pay for you to grow your revenues and profits. Now that's worth a 10 minute conversation!!
Everybody wants to be on air....and they may have the money to do it... but they are always affraid of not recieving a reasonable Return on Investment. If there is virtually no investment by the owner, then the return... no matter how nominal would be a bonus...No? But you will make sure that the creative is so persuasive, compelling and entertaining that this customer will become a staunch advocate for radio.
Thats what I'd do.
And have done.....
Cheers
Bear
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Permalink Reply by Jack Walker on -
Ask for a meeting with the following question "If I could show you a way to put XYZ Floor Store in front of (number) people and it cost you nothing would you be willing to talk with me?"
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