Networking for radio sales professionals from Grace Broadcast Sales.
A few years back, I got a chiropractor to advertise by having his voice on the spot. It made people feel like they knew him before meeting him. And the spot was not a "selling" spot but an education spot. For example, in the spring, he spoke of how to correctly approach gardening. How to bend, etc. In the winter, it was how to shovel snow. Do you see where this was going? By educating the listener, he created goodwill and a buzz in the community which led to patients.
We had the DR voice them himself to introduce himself to the community and to show you can prevent injury by seeing a chiropractor first.
Our county has a Chiropractic Society, where the docs pool their resources to advertise as a group and educate about the chiropractic field.