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First Quarter Copy for local jewelry store

I have made contact with a locally owned family jewelry store too late for the Christmas push, but they are willing to give us a shot for Q1 (Valentine's Day). I am looking for some fantastic copy idea starters. This jeweler's selling points are high quality product and extremely high level of personal customer service...they NEVER advertise price. Does anybody have some Valentine's copy that did well for them or the next great idea?

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Permalink Reply by coleportato on December 16, 2009 at 7:20pm

Hi Dan!

See if your client would like a theme song. (NOT a jingle!) We can provide this with multiple mixes. License it for as long as the client likes. Market exclusive.

Add great copy and ya got a winner! Let me know what you think!

Marshall Such (Cole Portato)

Attachments:

Always Come Back 2U_full_60.mp3, 1.3 MB

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Permalink Reply by Sheri on December 16, 2009 at 9:32pm

watch lots of romance movies, look for the feeling behind them, create a love story of their own that will convey the emotion they are looking for. A good commercial creates real emotion that will touch people, a story that ends up at their counter purchasing a piece of lasting love, I know its cheesy but it will work

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Permalink Reply by jan liverman on December 17, 2009 at 5:23am

How about an ad starting with a take off on Dear Santa letters, but from the female to Cupid. Dear Cupid, I've been very good this year and I saw a ring/bracelet/necklace in your window/store, etc.

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Permalink Reply by Rick Godley on December 17, 2009 at 7:43am

Dan,

A couple of years ago I did an annual campaign with a local jewelry store called 'Romancing the Stone'. Each month we briefly talked about the gem of the month and tied it into what the store was either offering. i got all the months and copy saved if you want.

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Permalink Reply by Dianne O'Brien on December 24, 2009 at 6:33am

Romancing the Stone!! Great idea. I would really like to check out your copy and monthly break down. The jewellery store in my town is always unsure of radio and I would like to go to her with a great idea!
Thanks

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Permalink Reply by bonnie simon on December 28, 2009 at 4:37pm

Hi Rick, would you mind sharing this info with me also. I have been wanting some different things to present to the jewelry store in our area and this sounds good. Please email me at bonnie_katq@yahoo.com. My fax is 406.765.2357. Thanks for your help.

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Permalink Reply by Lana Butts on December 31, 2009 at 8:28am

I would also like your copy for this promotion. Sounds great!

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Permalink Reply by Paul F Robinson on January 4, 2010 at 5:09pm

I for one would love to see this- if you've got the copy handy- I've got a small jeweler as well- and this could be just the thing- and thanks in advance for your help, just FYI I'm probably well out of your market, being that I'm on Maui in Hawaii...

Thanks!
PaulR

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Permalink Reply by Dianne O'Brien on April 7, 2010 at 1:29pm

You know Rick, I just realized I did not give an email when I asked for the copy for "Romancing the Stone"
dobrien@arcticradio.ca. fax number 204-687-6786
Thank you so much. I am heading back to that very client next week!
Dianne