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First Quarter Copy for local jewelry store

I have made contact with a locally owned family jewelry store too late for the Christmas push, but they are willing to give us a shot for Q1 (Valentine's Day). I am looking for some fantastic copy idea starters. This jeweler's selling points are high quality product and extremely high level of personal customer service...they NEVER advertise price. Does anybody have some Valentine's copy that did well for them or the next great idea?

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Permalink Reply by Minkoya Whitaker on February 10, 2012 at 9:44am

Rick,

I love this idea if it's possible I would love to check out your copy and promotions for this campaign. My e-mail address is minkoyajanelle@yahoo.com and the fax number is 318-377-4619.

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Permalink Reply by Dan Watts on December 18, 2009 at 6:33am

Thanks for all of the great ideas....

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Permalink Reply by Jingle Jim Reilly on December 20, 2009 at 4:29am

Dan,

We just produced a Christmas for Chiarelli Jewelers and they love it. Perhaps we can make a Valentines Day jingle for your client?

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
P 732-255-1504

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Permalink Reply by Chris Rolando on December 30, 2009 at 4:52am

Here is an idea that will turn into copy. Step one... set up a woman's night at the store around the 2nd or 3rd of February. Apps, Chapagne etc. the women in and have the radio station host the night. get women to look at thing and fill out a card with things they would like. LATER get their man's information. Feb 12th (or so) have a mens night. That is where you put the hammer down on the men.

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Permalink Reply by Dan Watts on December 31, 2009 at 12:22pm

They already do this, but didn't want to advertise it...they didn't want "too many" people there?????

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Permalink Reply by Lana Butts on December 31, 2009 at 8:27am

I have a jewelry store that does a 2 - hour sale during the Super Bowl. Of course you can't say SuperBowl on the ad...but you can say during the Big Game. They do 50% off on all gold jewelry. It is a very successful promotion for them and of course they use radio to spread the word!

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Permalink Reply by Lana Butts on December 31, 2009 at 8:35am

Years ago we did a promotion for Valentine's Day I can't even remember what we called it but we hid a diamond in a sticky bun. You qualify 24 contestants on the air. They all meet on Valentine's Day. Each get a sticky bun and they go crazy digging for the diamond. The diamond is provided by the jewelry store. It is great PR for the jewelry store plus they have a possible new customer that needs a setting for their diamond.