A networking site for Radio advertising sales professionals.
Happy Friday, everyone!
Here is this week’s poll question:
Do you consider yourself left-brain dominant (with a tendency for logical/analytical/objective thinking) or right-brain dominant (with a tendency for intuitive/creative/subjective thinking)? How does this affect your selling technique?
For an interesting chart that further delineates the differences between left-brain and right-brain thinking, please click here.
Looking forward to reading your replies!
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Permalink Reply by Simon Paul Rushton on January 12, 2012 at 9:45pm I actually move from left to right and right to left. I had one of those tests where they plot you on a graph and the testers brought the results after a couple of weeks, took me to one side and asked what my job at the radio station was. When I told him I was the group Creative Manager he sighed with relief. My chart spiked in all four quadrants of the test.
I have to be analytical in my work... and then be creative.... and sometime have to mirror and all that stuff.
Jack of all trades? Master of none?
I'm definitely right brain. I can write an ad easily. I just sold couples colonoscopies for Valentine's Day! But my left brain is weak. I'm always making mistakes when I write my orders. And when it comes to scheduling sometimes the simplest things baffle me.
Permalink Reply by Rebecca Schwartz on January 13, 2012 at 8:46am Couples' colonoscopies . . . wow. I would love to hear that ad!
Permalink Reply by Jane K. Ashley on January 13, 2012 at 6:37am I'm left-sided......always trying to give a logical presentation for why a schedule will work and calculating a ROI, if at all possible.....a good ROI appeals to their emotions for profitability. I was a math major in college so how did I get into sales?
I guess I am maybe more left-brained. Our radio station sells advertising based on a "Total Results Equation". We sit with the potential client to see how many customers, patients, etc. we need to bring them to break even and then make money. I work through those kinds of numbers every day, so I guess I have to be more left-brained! I have experience in production as well though. I can write very well, but it just takes me a little longer. I can't always come up with creative selling ideas on the spot! It affects my selling tecnique in that I approach businesses in a logical way, if the numbers would work, and working through tangible goals!
Since I am partially ambidexterous, I am both. Neither is dominant. I guess it's an advantage. As for spelling, I rarely misspell, but my typing sucks....lol
Permalink Reply by Rod Schwartz on January 13, 2012 at 11:58am Decidedly right-brain dominant. (Left-handed for writing, pitching, and archery; right-handed for shooting rifle, pistol, and camera and throwing a frisbee. Ambidextrous with a football.)
Fortnately, my lovely wife is left-brain dominant, providing a helpful counter-balance.
I'm sure that being RBD has helped me to serve as an "idea guy" for my clients, and has been an asset in writing/producing radio commercials.
Dominant left brain but very creative.
If I could slightly change the quote from the movie, "When Harry Met Sally"....
"I want what you're having."
Permalink Reply by Big John Small on January 13, 2012 at 7:55pm This post would assume that I actually USE my brain!!! ;o)
I'm not sure really... I am kind of weird. I am a "thinker" and I LOVE to brainstorm... but there is a part of me that likes to build excel spreadsheets and have this cool little number puzzle that can be solved by filling in the blanks with sales!
I was born left handed... then my teacher "fixed" me! Now I use both... I switch back and forth (got in trouble for that in a bowling league... there is actually a rule that says you HAVE TO use one hand and can not switch back and forth)
I have no left-brain. Only right. Numbers are like a foreign language to me. I don't even balance my checkbook. (I do monitor it though...online.) I am so bad with numbers, I brought my video camera in and taped my boss' screen as she reviewed my sales goals on a spreadsheet. How sad is that? As a seasoned professional with exactly 2 months of radio sales experience, I find myself coming up with the "idea" first. I'm not sure if this will serve me well or not in a sales role.
Time will tell.
I do think that my ideas must be good, because I have actually seen my clients stop me from talking...get on their phone...and call the rest of the staff down to "listen to me." That really happened last week. Still too new to offer much here, but thought I'd respond to your post!
(On the other hand, I have found the iphone apps that pertain to figuring percentages etc. to be very helpful.)
© 2012 Created by Rebecca Schwartz.