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Happy Friday & Happy New Year, everyone!

 

Here is this week's poll question:

 

What one thing are you going to do to improve your sales in 2012, that you didn't do in 2011?

 

Looking forward to reading your replies!

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actually two things: Definitely spending more time refining my art (advertising and promo designing) and acquire new skill (Dee Jay)

Refining & improving my sales skills, not worrying over things I have no control over, continuing to exercise on a regular bases. And, last but not least, have fun doing it all!

 

My 2012 is summed up in one word "Focus"

2011 was an A.D.D. year... I was bouncing from one thing to another... doing WAY TOO MANY THINGS... and not doing many of them well! 

2012 has already started out great because I'm FOCUSED on helping others (that will help us)

"2012 has already started out great because I'm FOCUSED on helping others"

Well stated, John.  One of the ideas that has had a great impact on me in the last year or two - I have to paraphrase it - Sometimes we must to learn to say No to the good, in order to be able to say Yes to the best.

Best wishes to you in the coming year!

Prospect smarter to find more qualified leads so that I don't waste time presenting to companies that don't have money or vision. Try to plan ahead to take advantage of seasonal opportunities. Network more. Take more chances to hear "NO" and just say "NEXT" and move on.

 

Also be more pro-active with collections (because of the dreaded charge-back) - never assume that an existing address in your system is correct that the bill will be received and/or opened and approved for payment by the correct person. This is not a "sales" function, per se, but it is an "income preserver".

This year will be focused on more face to face, relationship building with my customers.

new business ....new business..... new business

Retain......retain.......retain.........grow existing........grow existing......grow existing.

I think 2012 is going to be a great year! I plan to spend more time with existing customers and deleting dead weight from my account list.

Dead weight is like chasing ghosts. I need to do that too. But we're all guilty of letting go a client who hasn't bought for 2 or 3 years for fear that a buy might come in, and we've taken our name off of them.

Give our best efforts to:  Upselling existing accounts; encouraging annuals while doing away with time-wasting "packages:" Educationg clients on what works and doesn't work; Finding client's "Pain" and offering "Prescriptions" when there is a pain problem with can help solve. 

Actually, I do this every year. Go back one year ago and check your Hot Sheets or weekly reports or other paperwork and see who you were working on at that time. This is a very good time to cal the people who had "No budget" last year when you approached them. Get them signed now, even if it's for a September event or next Christmas. Billing is billing. Let them try to tell you that their 4th quarter money is all ready committed.

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