A networking site for Radio advertising sales professionals.

Friday Poll: How Will You Improve Your Sales in 2012?

Happy Friday & Happy New Year, everyone!

Here is this week's poll question:

What one thing are you going to do to improve your sales in 2012, that you didn't do in 2011?

Looking forward to reading your replies!

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Permalink Reply by Roger Burke on January 6, 2012 at 10:47am

Get more sleep.

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Permalink Reply by Rod Schwartz on January 10, 2012 at 8:45pm

A worthy goal, indeed, Roger -- and necessary, even if easier said than done.

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Permalink Reply by Anna Unruh on January 6, 2012 at 12:16pm

Grow existing clients into bigger accounts. I have so many little accounts that it's overwhelming sometimes. I'm always looking for new businesses so that's not a big deal, but to grow existing clients would make my life so much easier.

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Permalink Reply by Alta Mayhugh on January 6, 2012 at 1:20pm

Well, I'm still sorta new to this career, considering I started in June 2011. So in 2012, I will continue to seek assistance from my talented and successful co-workers, follow Radio Sales Cafe and other similar sources on a regular basis, be persistent, even aggressive at times; check up on clients that aren't buying but let go of "dead horses," do my best to serve my buying clients, do everything I can to surpass my monthly and annual goals, and thank God every day I have such an awesome job! (Hm. I guess that isn't "one thing I plan to do to improve my sales." But those are all the things I DO plan to do this year! :)

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Permalink Reply by Jimmy Davis on January 7, 2012 at 8:20am

I am going to improve my sales skills. I am going to stay focused. This was my first year in Radio sales and I loved it. Met a lot of people and saw the benefits of businesses advertising on the radio.

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Permalink Reply by Dave Kline on January 9, 2012 at 5:46am

For me Time Management... I have a habit to scatter myself to thin ....

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Permalink Reply by Kelly Jex on January 9, 2012 at 7:31am

I am going to make it a goal to have at least 10 leads or referrals every day!

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Permalink Reply by Don Collett on January 11, 2012 at 12:01pm

I'm giving it my full attention. I was doing sales in the morning and on-air in the afternoon. This month, I began sales full time (I love being on the air, but the kids need shoes. :D).

I read The Accidental Salesperson by Chris Lytle in December (thanks for the recommendation), and it's changed the way I approach selling radio. It's turned me from a reluctant salesperson to someone much more enthusiastic about my what I can accomplish in the next year. I recommend the book to anyone who has, like me, "accidentally" fallen into sales. If it can help me, a guy who never, ever wanted to be in sales, then it will help you too.