A networking site for Radio advertising sales professionals.

Friday Poll: Top 3 Business Categories You'd Like to See on the Air

Here’s this week’s question:

What are the top three business categories that are advertising in media other than radio, that you’d like to get on the air? List them here!

0 members like this

▶ Reply to This

Replies to This Discussion

Permalink Reply by Michael L. Dafoe on July 17, 2009 at 12:47pm

Foxwood Casino, Mohegan Sun Casino, Citizen's Bank

▶ Reply

Permalink Reply by jan liverman on July 17, 2009 at 1:03pm

Automotive - Luxury
Cellular
Major retail, Macy's, JCP, etc.

▶ Reply

Permalink Reply by Joel A. Swanson on July 17, 2009 at 2:08pm

Churches, Car Dealers, Professionals

▶ Reply

Permalink Reply by Steve Keats on July 17, 2009 at 5:48pm

Law firms - they worry that other law firms will think they're not doing well (image thing)
Infomercial - I agree with Doug - they should be hammering 11pm till 6am
Insurance - they tend to direct mail to existing databses unstead of attracting fresh leads

▶ Reply

Permalink Reply by Jingle Jim Reilly on July 21, 2009 at 11:27am

I sell jingles ... great, great national quality jingles to local direct radio advertisers. The three categories I'm selling the most jingles to right now are Real Estate Companies, Health Care and Law Firms.

▶ Reply

Permalink Reply by Mark A. Waddington on August 5, 2009 at 1:24pm

Lawyers (big bucks in the yellow pages)
Realtors (big bucks in the classified section of the paper)
Dentists and Chriopractors
And with all the trouble news papers are in, shouldn't they be advertising on a medium that works????

▶ Reply

Permalink Reply by Chris Rolando on August 5, 2009 at 2:07pm

I have had great success with Dental, Real Estate and Lending. I have a great foothold in Medical.

I still need to figure out how to crack:

Legal - of the Ambulance chaser type
Long Term Care plans
Plumbing

▶ Reply

Permalink Reply by Rebecca Schwartz on August 5, 2009 at 2:55pm

You may have seen it already, but RSC member Kathie Easton started a discussion on attorney (of the ambulance chaser type) spots here: http://radiosalescafe.ning.com/forum/topics/attorney-spot.

▶ Reply

Permalink Reply by Kathi on February 15, 2010 at 4:26pm

This is my list too...if you learn that code to crack them, let me know. Chiropractic, HVAC and "Geek Squad" type business are also on my list. If you have had success with any of these, I would love to hear how you did it!

Kathi

▶ Reply

Permalink Reply by Rebecca Schwartz on February 15, 2010 at 4:27pm

"Geek Squad"??? Computer-related businesses, or something else?

▶ Reply

Permalink Reply by Kathi on February 15, 2010 at 4:23pm

If you are in Florida, it is quite difficult to get radio approved for attorneys through the Bar, they say it is "too pursuasive." Seems that if your attorneys are able to get approval it will be wildly successful for them. It is hard to get the approval (we learned this in Pensacola) and radio is more expensive to submit for approval, so most do all forms of print including billboards, bus benches, yellow pages, etc.