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Friday Poll: Top 3 Business Categories You'd Like to See on the Air

Here’s this week’s question:

What are the top three business categories that are advertising in media other than radio, that you’d like to get on the air? List them here!

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Permalink Reply by Doug Zanger on July 17, 2009 at 11:59am

Travel (specifically hotels)
Social Media/Internet
The infomercial folks (long-form anyone?)

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Permalink Reply by Rod Schwartz on July 20, 2009 at 12:41pm

Interesting choices!

I wonder how much activity from the hotel sector is going to be driven primarily by trade-outs. Shilo Inns (you're undoubtedly familiar with them, being HQ'd in the Rose City) has turned radio trades into big business. Owner Mark Hemstreet's voice is nearly omnipresent across Washington State. I hear other hotels on the air once in awhile, mainly network spots or sports broadcasts (usually traded) but not with the frequency or consistency of Shilo Inns.

The biggest problem we face in trying to sell advertising to local hotels is the fact that our listeners are not their primary customers. Their prospects and patrons are coming in from other locales, out of reach of our stations. (Come to think of it now though - what a great opportunity for a station's website! Capitalize on out-of-town visitors doing pre-travel research, combining tourist attractions and a calendar of events with hotel sponsorships. Maybe a station-branded coupon booklet, leveraging relationships with local businesses in a visitor-focused effort...)

That said, I've had limited success selling seasonal flights to hotels during the holiday season or for special events, with the ads inviting listeners to recommend their facility for friends or relatives coming in for a visit.

Re: Social Media - did you see Eric Rhoads' "Convergence 2009" video intro? Dizzying....

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Permalink Reply by Julie DeBoer on July 17, 2009 at 12:12pm

Car dealers
Apartment Complexes
Realtors

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Permalink Reply by Rick Gustafson on July 17, 2009 at 12:15pm

I'd like to have more professionals.. dentists, attorneys, doctors, etc on the air...
city government is a huge untapped source for us...

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Permalink Reply by Julie Slanaker on July 17, 2009 at 12:17pm

Automotive, Insurance and Tourism

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Permalink Reply by Joe Lyons on July 17, 2009 at 12:21pm

Indian Casinos, Motion Pictures (Big bucks on TV) and trade scools (Also big buck on daytime TV)

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Permalink Reply by Rebecca Schwartz on July 17, 2009 at 12:26pm

From RSC member Dean Johnson:

Doctors/medical
Attorney's
Financial

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Permalink Reply by John Thomas Swank on July 17, 2009 at 12:37pm

Attorneys
Physicians
construction - remodeling - home repair services

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Permalink Reply by jan liverman on July 17, 2009 at 1:17pm

Don't know what kind of market you are in, we are a small market A/C, mostly live all day.
I have a pair of local attorneys who have been on with me for over 2 years. What I offered them was a live Q & A with our morning show team every other Friday. We call it "It's The Law". Occasionally they have a topic, always current, never boring, but most questions come from listeners who can ask anonymously through our website or from call in during the show. The guys are young-ish, funny, down to earth and their show is wildly popular with our listeners, and they say they can hardly handle the increase in business. A small schedule comes with their Q & A and they pay about $2,000. a month and have for over 2 years. As you know, two of the special "gifts' of an attorney are, the gift of gab and they love the sound of their own voice! If you can't do live, you could do recorded, maybe something 2-3 minutes and of course it would have to be a prepared subject or could be questions submitted through your website.