Networking for radio sales professionals from Grace Broadcast Sales.
Furniture Store promotion
We are a non-profit, Christian station - listener and underwriter supported, and have an opportunity to work with one of our underwriters to giveaway a furniture item.
He's open to almost anything in the store (dining / kitchen, living, recliners, bedroom) but, wants to focus on a specific item rather than "choose from" or "value up to $X".
We're looking to run the promotion from late November up to Christmas.
Thank you!
Tags: Christmas, furniture, non-profit, store
Replies to This Discussion
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Permalink Reply by Paul Chantler on -
Hi Joe... Please send your email address to my inbox on here and, as you're a non-profit organisation, send you a free idea for your furniture store client from my company Radio Ideas Bank.
Paul
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Permalink Reply by Joe Geoffrey on -
Hi Paul. Thanks so much for your generous offer! My email at the station is Joe@RadioByGrace.com.
Best!
Joe
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Permalink Reply by Diane Scarpelli on -
Furniture is taste-specific and furniture brought-in needs to go with furniture already-there so if your client would agree they need to put in a set or grouping, possibly with a purpose, i.e., family dinner = dining set, family time = den or tv room set, comfort and relaxation = bedroom set with nice mattress set. More of a makeover than just a piece of furniture. Furniture stores group furniture because they are selling the lifestyle of that furniture. A Christian station inherently promoting family life can tie in with this.
An option is to make the furniture store part of a makeover of a room - involve a carpet store, remodeler, et al. But this can work with just a couch/loveseat/chair/tables/lamps set.
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