A networking site for Radio advertising sales professionals.
"Gorilla Marketing" (product demonstration taken to an extreme)
Just came across this, um, creative method of product demonstration in Ad Age this morning:
http://adage.com/mediaworks/article?article_id=138206
"When it comes to beach attire, there is nothing worse than having a back so hairy you can run your fingers through it. Hair-removal brand Parissa Wax Strips launched a humorous attack on the hirsute by sending a man sporting an impressive back rug along a Vancouver beach. The back hair appeared to have been waxed to spell out the brand's name."
http://adage.com/mediaworks/article?article_id=138206
"When it comes to beach attire, there is nothing worse than having a back so hairy you can run your fingers through it. Hair-removal brand Parissa Wax Strips launched a humorous attack on the hirsute by sending a man sporting an impressive back rug along a Vancouver beach. The back hair appeared to have been waxed to spell out the brand's name."
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