Hello all, Want to first thank the founders of this neat site for their forward thinking. As this is my first post I won't waste alot of time with the greetings, but I would have been remiss in leaving that much out!
We are a multi station sports radio outlet in a smaller market. A larget number, near 50 percent of the local business' in the market use this one particular agency to handle their advertising dollars. My predecessors here have attempted, numerous times to inform the powers that be at the agency that our platform is more than a viable outlet for their clients, but moreover is a very cost effective unique demographic for a number of their clients.
A side note I will tell you that in the last two weeks I have brought on board three former clients of the ad agency, all whom stated they were never asked if partnering with us was a direction they would have liked to follow.
The response that we continue to recieve is that we are not a high wattage platform and that they don't like to sign on unless the partnership includes high dollars and high wattage. I must be clear that our coverage area, due to our creation of a regional network to cover the local minor league baseball team, partnering with our regional friends, is as effective for the agencies clients as a larger station and our cost is a fraction of what they would cost. I am at my wits end for how to approach the agency.
I am hoping that some of you, who may have experienced something similar in the past, can help me with maybe the right avenue to pursue or maybe a promotional idea that I could present to get their attention. As I stated above having 50 percent of my market closed off by this agencies unwillingness to give us a shot, lowers the potential ceiling for my market immensely.
Help is greatly appreciated!