Networking for radio sales professionals from Grace Broadcast Sales.
I am starting a sports radio talk show in my local community. The show's general theme is in support of a local university with many alumni in the area. Since I am an on air talent and not a salesman by trade, how do I locate and approach prospective clients? Other than them paying for the adverstising time and me running commercials for them, is there other things I can do to get them to sign up? If I sound like I don't know what I am doing, you are correct. But hey, I am trying to figure this thing out and make it work!! Any help you can provide is apprciated.