Looking for idea for local ford dealer for February sales event

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Permalink Reply by Mike Copeland on January 25, 2010 at 2:41pm

If you have some sort of attraction or event, offer a test drive incentive. The only way they get the tickets is to test drive a new Ford at XYZ dealer. I've done this in the past with great results.

Mike Copeland
WFSH, Atlanta

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Permalink Reply by Susan Wells on January 26, 2010 at 3:51am

Thank you for your idea.. We have done many events and test drive incentive's with auto dealers in the past. What we are hearing from dealers is that most of the people that do this for the prize are not in the market to buy a car and many are just prize only people.. sales people complain that this approch is a waste of time.

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Permalink Reply by Rod Schwartz on January 25, 2010 at 8:32pm

Susan,

Ford, the brand, has been associated with a few bright spots on the automotive landscape recently. Their nearly $1billion profit in Q3 last year was a pleasant surprise (remember, they did not take government bailout money), and at the International Auto Show in Detroit earlier this month they took both Car and Truck of the Year awards. One would think your dealer would want to hitch his wagon to the parent company's recent successes.

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Permalink Reply by Susan Wells on January 26, 2010 at 3:48am

good information... you are 100% correct! Thanks

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Permalink Reply by Joe Lyons on January 29, 2010 at 9:56am

At KSPA, here's what we are offering. For Ford, GM and Chrysler dealers. For each spot they run, we will match it with a :10 promo saying that So-And-So Ford is proud to sell American automobiles. (Or words to that effect.)

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