MEDIA & ADVERTISING TRADE ASSOCIATIONS

Having a good understanding of the strengths and weaknesses of competitive media is certainly an advantage for anyone selling or creating radio advertising.

The Radio Advertising Bureau has long provided stations with competitive media research, but not every station belongs to the RAB.

So, to aid our members in their research, we've compiled the following list of the major media and advertising trade associations and their websites.  

Want to learn more about cable TV, newspapers, direct marketing, etc. - what they perceive to be their competitive advantages, and what they're saying about us?   These days, consulting our advertising clients effectively demands that we have more than a passing interest in these things.

(Please feel free to suggest additions to this list. These sites were functional as of 1/29/10, but websites and pages change all the time.  If you run into a non-functioning link, please let us know.  Thanks! -Rod)

http://www.rab.com   Radio Advertising Bureau

http://www.iab.net/  Internet Advertising Bureau

http://www.magazine.org/  Magazine Publishers of America

http://www.naa.org/  Newspaper Association of America

http://www.nnpa.org/ National Newspaper Publishers Association (federation of more than 200 Black-owned newspapers)

http://www.thecab.tv/  Cabletelevision Advertising Bureau

http://www.tvb.org/nav/build_frameset.aspx  Television Bureau of Advertising

http://www.the-dma.org/index.php
Direct Marketing Association (Telephone, Mail, and Internet Marketing)

http://www.ana.net/  Association of National Advertisers

http://www2.aaaa.org/Portal/Pages/default.aspx  American Association of Advertising Agencies

http://www.museum.tv/   The Museum of Broadcast Communications

____________________________________________________________________________________

MELANGE of BROADCAST ORGANIZATIONS,

U.S. STATE BROADCASTER ASSOCIATIONS,

and BROADCAST INDUSTRY TRADE PUBLICATIONS

Rather than re-invent the wheel, we refer you this page of helpful links at our friend Jerry Butler's Audiostream site.