New study: radio listenership during commercial breaks

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Permalink Reply by Joel A. Swanson on December 8, 2011 at 5:48am

This is a great study; however, the programming-types and consultants are already dissing it because "Everybody knows that listeners don't like ads." Of course that is so much BS!  The only people who don't like radio ads are those same programmers and consultants. 

 

The people who BUY ads, LIKE ads; because they know that good radio ads mean more money in their cash register at the end of the day.

 

People listen to the radio for information and entertainment. They LIKE ads too, because ads keep them informed about what is going on at area businesses that saves them money when they go shopping.  Some radio ads even entertain.

 

 The only bad thing about radio ads is that we don't sell enough of them and the ones we do sell are sold way to cheaply. Why; because our programmers keep telling our sales people that "nobody like ads!"

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Permalink Reply by Geoff Bate on December 8, 2011 at 12:07pm

Thanks for your on-the money observations about the endless battle between sales and programming Joel.  As salespeople we can clearly see that our incomes rely entirely on the trust of our advertisers.  Programmers rarely even talk to clients, and are therefore observing that relationship from a distance.  I recommend more meetings that include both sides - to share ideas, challenges, successes and failures.  Radio is fighting enough battles without fighting an internal one as well.

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Permalink Reply by Darren Matassa on December 9, 2011 at 5:52am

You go Joel!!!! I've got your back man!!

 

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