Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Alan Risener
  • Greenville, SC
  • United States
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  • Jane K. Ashley
  • Rod Schwartz
 

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Latest Activity

Bob Roach liked Alan Risener's blog post 10 Valuable Sales Tips from an Old Beat-up Sales Guy
Nov 27, 2012
Patrice Dillenbeck liked Alan Risener's blog post 10 Valuable Sales Tips from an Old Beat-up Sales Guy
Nov 9, 2012
Rebecca Schwartz liked Alan Risener's blog post 10 Valuable Sales Tips from an Old Beat-up Sales Guy
Nov 2, 2012
Alan Risener posted a blog post

10 Valuable Sales Tips from an Old Beat-up Sales Guy

10 Valuable Sales Lessons from an Old Beat-Up Sales GuyI’ve spent over 40 years as a street warrior, training other street fighters, running a business for someone else and then running one for myself.If there’s a mistake that can be made, I’ve made it.  If you should ever want to meet a salesperson who has been rejected ten thousand times, I’m your guy. But I learned from my mistakes and became very successful.So, feeling totally qualified to share the following, here are some lessons learned…See More
Nov 2, 2012
2 Comments
Alan Risener replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Market Yourself?'
"I am learning to use Social Media to market myself.  Facebook, Google +, LinkedIn and Twitter thus far. It is a process and takes time and effort.  While most of those in Social Media may or may not live and work in your individual…"
Oct 19, 2012
Alan Risener replied to Rebecca Schwartz's discussion 'Friday Poll: Sales Advice'
"Learned this from Mike Horne years ago. "Most salespeople talk so much you would think they were vaccinated with a phonograph needle. Top salespeople spend 80% of the sales call listening and 20% talking."  Great advice in…"
Oct 12, 2012
Alan Risener replied to Mary Williford's discussion 'One Way Ticket to Tennessee'
"All of these suggestions are good advice, Mary.  Ron is on the money when he says take an idea with you on your sales calls.  It will help you gain confidence and, as Ron says, it will help your bottom line. Good luck, Alan Risener"
Oct 12, 2012

Alan Risener just added their location.
(via Member Map)

Oct 8, 2012
Alan Risener replied to Dwayne Simmons II's discussion 'cold calls and cold walk ins?'
"A cold call is any kind of call the client is not expecting.  A lot of cold calling is done in order to get an appointment. In smaller markets there is a lot of "dropping in" type calls.  Either way, it is a grind and unless you…"
Oct 6, 2012
Alan Risener replied to Mary Williford's discussion 'One Way Ticket to Tennessee'
"Mary, All of us were new at one time or another and faced the daunting task of finding a way to start. Here are a couple of thing you should know: 1. The worst radio station in the WORLD can get results for clients if they run enough ads. A friend…"
Oct 6, 2012
Alan Risener replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'
"Brian, The simple answer to your question is yes and yes.  Many of the 150 markets (if not most) have a full production department that writes the ad copy from the salesperson's notes.  However, the vast majority (if not all) of small…"
Oct 6, 2012
Jingle Jim Reilly left a comment for Alan Risener
"Alan, I send out a weekly Radio Sales Tip Newsletter called the Jingle Of The Week.Most members of Radio Sales Cafe are subscribers ... It's free and I know you'll get many great money making ideas from it. May I send you a copy?RSC does…"
Oct 1, 2012
Alan Risener replied to Rebecca Schwartz's discussion '22 Rules to Live By - from Bob Bly'
"Offer value without expecting anything in return."
Sep 19, 2012
Rebecca Schwartz left a comment for Alan Risener
"Alan, Welcome to Radio Sales Café and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know. Also, if you're on Facebook and/or Twitter, you might like to follow RSC…"
Sep 17, 2012
Alan Risener is now a member of Radio Sales Café
Sep 16, 2012
Welcome Them!

Profile Information

What radio station/company are you with?
Owner of the sales website, www.salesheartbeat.com
How long have you worked in the radio sales industry?
I spent over 40 years in radio. I started on-air, moved to sales, sales manager, General Manager and owner.

Alan Risener's Blog

10 Valuable Sales Tips from an Old Beat-up Sales Guy

Posted on November 2, 2012 at 4:52am 0 Comments

10 Valuable Sales Lessons from an Old Beat-Up Sales Guy

I’ve spent over 40 years as a street warrior, training other street fighters, running a business for someone else and then running one for myself.

If there’s a mistake that can be made, I’ve made it.  If you should ever want to meet a salesperson who has been rejected ten thousand times, I’m your guy. But I learned from my mistakes and became very successful.

So, feeling totally qualified to share the…

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Comment Wall (2 comments)

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At 8:53am on October 1, 2012, Jingle Jim Reilly said…

Alan,

I send out a weekly Radio Sales Tip Newsletter called the Jingle Of The Week.

Most members of Radio Sales Cafe are subscribers ... It's free and I know you'll get many great money making ideas from it. May I send you a copy?

RSC does not supply email addresses. If you'd like making ideas every Monday Morning, please send me back your email address and I'll set you right up.

JingleJim@AmericanMusicConcepts.com
Jim Reilly
President
American Music Concepts
122 Stone Hedge Drive
Toms River, New Jersey 08753
P 732-604-8625
www.americanmusicconcepts.com

At 9:15am on September 17, 2012, Rebecca Schwartz said…

Alan,

Welcome to Radio Sales Café and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know.

Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.

Best wishes,

Rebecca

 
 
 

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