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Blaine Parker's Page
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Blaine Parker replied to Rebecca Schwartz's discussion 'Friday Poll: Your Favorite Christmas Album'
The unabashedly non-traditional Christmas Gumbo is 14 tracks of New Orleans stalwarts like Allen Toussaint, Irma Thomas, the subdudes (who may have the album's most heartfelt peace-on-earth track), and Big Chief Bo Dollis & The Wild…
Blaine Parker replied to Tom's discussion 'Sales calls using promotions or not using promotions.....'
You're right. She's wrong. That simple.
Blaine Parker replied to Scott Mackenzie's discussion 'Won't Respond'
Short answer: Jon Spoelstra's rubber chicken.
Longer explanation: When Spoelstra was marketing the lackluster Portland Trailblazers (and the arena was typically 2/3 empty), he was met with the challenge of getting season ticket holders…
Blaine Parker replied to Rebecca Schwartz's discussion 'Friday Poll: Client-Voiced Ads'
We're a general agency, and at the moment, we have two clients on radio. One of those clients is voicing his own commercials. The other client has testimonials. Both campaigns were produced exactly the same way: non-professional voice talent…
Blaine Parker replied to Rebecca Schwartz's discussion 'Friday Poll: How You "Wow" Your Clients'
This probably isn't exactly the kind of Wow you're looking for, but it was a Wow. The most unusual thing involved saying NO to the king, i.e. one of the national network's biggest clients. I told him repeatedly, through his…
Blaine Parker replied to John Potter's discussion 'Social Networking Ad Revenue'
None of my own clients are yet generating income from social networking. But someone I did business with many years ago in Boston now owns a chain of appliance stores in the suburban Boston area. He says his advertising is largely anything that…
Blaine Parker replied to Tina Mundy's discussion 'Difficult car dealer'
There's a fellow whose name, unfortunately, escapes me. He's in SoCal and owns many car dealerships across the country. The way he determines what dealerships to buy is by going into a market and finding out which dealers aren't using…
Blaine Parker replied to Brenda Ellison's discussion 'Financial Services'
Hi, Brenda--
Congratulations on landing a client in the single most difficult category to sell on air, IMHO.
I can share a couple of things that should help. One is that anyone selling financial services must be patient. It never works quickly. We…
Blaine Parker replied to Missy Hawkins's discussion 'What do you think of this commercial?'
The conceit of the pirate with smooth skin and moist lips is amusing. Beyond that, I don't know any women who would respond to this in a way that would make them rush out and buy the product.
Granted, you're in Fairbanks, which no doubt…
Blaine Parker replied to Rod Schwartz's discussion 'Any Ideas on Attacking an "Impossible" Situation??'
You don't specify what kind of retailer he happens to be. It sounds as if he's not an electronics retail specialist, which is a problem. He's just another guy who sells HDTV, etc., as just a part of his regular product mix, as if it…
Blaine Parker replied to Rod Schwartz's discussion 'It Might Not Play in Peoria, But It's Doing OK in Moscow, Idaho...'
Corny? Absolutely.
But honest and genuine.
This is a case of "know your audience." I've moved from Los Angeles, where I'd never let a client do this, to Utah, where I might let a client get away with it. It's a totally…
Profile Information
- What radio station/company are you with?
- Slow Burn Marketing LLC
- How long have you worked in the radio sales industry?
- Far too long
Comment Wall (2 comments)
- At 6:05am on March 16, 2010,
Jingle Jim Reilly said… - Blaine,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
I'll send you over 40 great Radio sales tips just to get you started!
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
- At 2:08pm on October 30, 2009,
Jingle Jim Reilly said…
- Blaine,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
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