Brian S. Waggoner's Page

Brian S. Waggoner replied to Rebecca Schwartz's discussion 'Friday Poll: Sales Advice'

"I think this goes hand-in-hand with the 80-20 rule mentioned by Debra above. I'm new to the business, but my experienced managers, Jamie Futrell and Martha Huggins, have had me focus 80% of my time cultivating relationships with major players…"

Oct 12, 2012

Alan Risener replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"Brian, The simple answer to your question is yes and yes. Many of the 150 markets (if not most) have a full production department that writes the ad copy from the salesperson's notes. However, the vast majority (if not all) of small…"

Oct 6, 2012

Brian S. Waggoner replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"Thanks to everyone for the comments. You have all been insanely helpful!"

Sep 21, 2012

Diana wWilson replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"We're a small rural station and that's the way we do it. In fact our sales staff insists on it because they feel they know what their customer wants and have found that to take the time to write the info about the commercial for a…"

Sep 21, 2012

Ken Karns replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"At ALL the stations I have worked for as an announcer,we had a copywriter.Most airshifts at least at the 18 stations I worked with in the past,announcers pulled a 5 or 6 hour airshift 6 days a week.After doing our airshift,we would do whatever…"

Sep 21, 2012

Jack Walker replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"We write the copy here for a couple of reasons. One, as account reps we know more about the client's business than anyone else at the station. Two, as account reps we care more about keeping the client's business than anyone…"

Sep 21, 2012

Joel A. Swanson replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"At Dakota Broadcasting, our Sales Team writes all their own copy. I do have a problem with sales people wasting sales time by sitting in front of their keyboard; but found out it is more cost/time efficient than trying to explain the copy…"

Sep 21, 2012

Sherna Thomas replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"Same here in Jamaica, Brian.."

Sep 17, 2012

Sherna Thomas replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"In Jamaica(Caribbean), at least certainly our capital city Kingston, we do everything.. Sherna"

Sep 17, 2012

Mike Brunel replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

" This seems to be in the US only... in the Southern part of the world Australasia...sales people sell advertsing, creative folk sell copy... Hope that helps Mike "

Sep 17, 2012

Rebecca Schwartz replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"Glad to hear it, Brian! And no need to apologize, you wouldn't have known we ran that poll 2 years ago. :)"

Sep 14, 2012

Brian S. Waggoner replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"That's exactly the kind of answers I was looking for! Sorry for not reading before posting, but that was terrifically helpful! Thanks Rebecca!"

Sep 14, 2012

Rebecca Schwartz replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"Brian, great question! It reminds me of a poll on a similar topic that we ran a couple of years ago; you might be interested in seeing this discussion thread: How Much Time Do You Spend Creating Spots? I'll look forward to hearing…"

Sep 14, 2012

A discussion started by Brian S. Waggoner was featured

Does your station have a creative department?

I'm curious. At my station, the sales team creates their own copy and passes it on to production and traffic. Is this the industry standard, or does your station have a separate creative department that develops copy?See More

Sep 14, 2012

13 Comments 0 Likes

Brian S. Waggoner replied to Brian S. Waggoner's discussion 'Does your station have a creative department?'

"And as a corollary, if you don't have a creative department, how much time do you devote to developing copy and creating audio/visual/written presentations to deliver to your clients? "

Sep 14, 2012

Brian S. Waggoner posted a discussion

Does your station have a creative department?

I'm curious. At my station, the sales team creates their own copy and passes it on to production and traffic. Is this the industry standard, or does your station have a separate creative department that develops copy?See More

Sep 14, 2012

13 Comments 0 Likes

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Does your station have a creative department?

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Does your station have a creative department?

Does your station have a creative department?

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