Brian Schmitt's Page

Quentin Sawatzky replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Don't forget about Paul Weyland. He's got some great thoughts and ideas too."

Feb 24

Rod Schwartz replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Roy Williams filled a great gap in radio advertising sales training by teaching his students how to write great (read: effective) ad copy. Most training given to advertising sales people focused on selling. We became adept at getting the…"

Oct 24, 2011

Joe Lyons replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"I was lucky. I learned from Don Keyes, formerly of the McLendon Group out of Dallas. He taught me to be creative and avoid the cliche's like "For all your...needs." He also introduced me to his friends Chuck Blore of Hollywood. I also…"

Oct 21, 2011

Roger Hartsook replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Brian: What a great experience you related. I keep Roy's books in my desk and when I get stuck for an idea I can always read a few pages and get what I need."

Oct 21, 2011

Brian Schmitt replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Thanks Roger- I actually worked for Woody for seven years. (1996-2003) I learned TONS from Woody. I would say it was a better education than my MBA. Woody is how I was introduced to Roy and then the WA. I've read all the books as Woody handed…"

Oct 21, 2011

Rebecca Schwartz replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Brian, A while ago, we asked the poll question, "Where's the first place you turn for inspiration for writing ad copy?" Here's the link, if you'd like to read through the replies: Friday Poll: Sources of Inspiration…"

Oct 21, 2011

Roger Hartsook replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Brian: You have a great example of writing in Springfield. Woody Justice Jewelers. I have found great inspiration in reading the books by Roy H. Williams. In expensive and really great. One of his early successes was Justice…"

Oct 21, 2011

Brian Schmitt replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Thanks Guys- I'm a student of Wizard Academy and a web guy. I see the similarities between web and radio, therefore learning good copy writing will have direct effect on my web conversions. What are your go-to sources for improving your…"

Oct 21, 2011

Joel A. Swanson replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Here at Dakota Broadcasting, if you sell it, you write it. I find the salespeople to be more creative than our on-air people and they do know the account better and understand what he/she is trying to accomplish. We write three kinds of…"

Oct 21, 2011

Big John Small replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"This is my FAVORITE part of radio! I had 20 salespeople that didn't like writing ads (not too good at it most of the time) and I saw 20 hours per day of wasted time. (20 people x 1 hour each) I was searching for help and came up short...…"

Oct 21, 2011

Sam Jones replied to Brian Schmitt's discussion 'Where do you learn to write your radio spots?'

"Brian, We write all our own spots here, but that doesn't mean they are all "strictly original." This very section of the forum has some excellent examples of good copywriting, and you can learn from them. Listen to other…"

Oct 21, 2011

Brian Schmitt posted a discussion

Where do you learn to write your radio spots?

Where do your radio spots get written if you're not writing them?If you are writing them, where did you learn, or are you just 'gifted' in writing compelling copy?See More

Oct 18, 2011

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Jingle Jim Reilly left a comment for Brian Schmitt

"Brian, I send out a radio sales tip newsletter called The Jingle Of The Week to members of Radio Sales Cafe. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address! RSC does not…"

Oct 10, 2011

Rebecca Schwartz left a comment for Brian Schmitt

"Brian, Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know. Also, if you're on Facebook and/or Twitter, you might like to follow RSC…"

Oct 3, 2011

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Oct 3, 2011

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Where do you learn to write your radio spots?

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Where do you learn to write your radio spots?

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