"Easiest sale eve. Sell a schedule, use the last 10 seconds of a spot to invite people to text in to win a prize from/with your client. Send response to texter that they have successfully entered to win whateve the prize is and ask if they want to…"
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Started this discussion. Last reply by Rebecca Schwartz Oct 19, 2009. 1 Reply 0 Likes
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Brian Shea replied to Andy McNabb's discussion 'Compensating Sales People'"20% across the board in my opinion. The less confusing, the more motivating. Bonus is bogus for the most part unless you give it to someone as a surprise for a month or quarter well done. I have yet to see someone sell harder strategically to earn a…"
Brian Shea posted a discussionSales and Marketing Resources
Must reads: The 22 Immutable Laws of Marketing. The 22 Immutable Laws of Branding. Positioning the Battle for your Mind. Words that Sell.If you want what what the winners have, the ability to write a disproportionate share of business, have your clients love you, be able to follow up with idea after idea without end, them read the books and join the club. Successful advertising, marketing and branding wisdom will flow from you. Trust me....and they are all easy reads.See More
Brian Shea posted a discussionSales People Wanted
Are you a great sales person? Do you like making money by the bucket? Work with some great leaders. High income is an understatement. Live and sell in beautiful Flagstaff or Prescott Arizona. Six station cluster. Dominant ratings, book after book. Plenty to sell...biggest promotions in the market every quarter. Powerful NTR: streaming, web, texting, couponing. Working for the market leaders is easier and better. Call Jim Seemiller at 928-556-2639 to set up interview or send resume to…See More
Brian Shea replied to Rebecca Schwartz's discussion 'Friday Poll: Radio Sales Employment Opportunities'"Are you a great sales person? Do you like making money by the bucket? Work with some great leaders. High income is an understatement. Live and sell in beautiful Flagstaff or Prescott Arizona. Six station cluster. Dominant ratings, book after book.…"
Brian Shea replied to Kathie Easton's discussion 'Attorney spot'"I don't know how to help an "ambulance chaser," but are you absolutely sure that's who you are helping? A good attorney isn't interested in suing everyone, they are far more concerned that their client gets what's fair,…"
Brian Shea replied to Rod Schwartz's discussion 'Monetizing (Selling) "Public Service" Announcements'"The most common PSA request I get is for a free remote. I inquire in detail about the potential client's event, organization and funding and ask the big question, "how much have you invested in your upcoming event so far?" Then I ask…"
Brian Shea posted a blog postMercury Awards
Many large, middle and even small market stations, in my opinion, still beat the big boys in the ad agencies on a day in day out basis for creativity. I don't think most people entered their work in the Mercury Awards this year because, with a tight economy, gambles aren't as easy to justify. I do not believe that no one has created great local spots.
Profile Information
- What radio station/company are you with?
- Great Circle Radio
KAFF FM, KAFF AM , KMGN FM, KTMG FM, KNOT AM, KFSZ FM.
- How long have you worked in the radio sales industry?
- Over 20 years
Brian Shea's Blog
Mercury Awards
Posted on June 18, 2009 at 2:32pm 0 Comments 0 Likes
Many large, middle and even small market stations, in my opinion, still beat the big boys in the ad agencies on a day in day out basis for creativity. I don't think most people entered their work in the Mercury Awards this year because, with a tight economy, gambles aren't as easy to justify. I do not believe that no one has created great local spots.
Comment Wall (3 comments)
- At 6:19am on March 16, 2010,
Jingle Jim Reilly said… - Brian,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
I'll send you over 40 great Radio sales tips just to get you started!
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
- At 12:35am on October 19, 2009,
MICHAEL SHEA said… - HELLO BRO, I HOPE THIS FINDS YOU HAVE HAD A HARD TIME CONTACTING YOU! I WOULD LOVE TO GET COUGHT UP WITH THINGS. PLEASE EMAIL OR CALL. CONTACT INFO. 2000SHEA@MSN.COM OR 480-813-6564 YOUR LONG LOST BRO.!!!!
- At 10:49am on June 11, 2009, Brian Shea said…
- Just added a 6th station to an extremely dominant cluster. Lot of excitement here.
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