"Roy Williams gives us some valuable input on Mary Ellen's question, posted May 6. He points out that TV's greatest threat is the DVR: people who can afford it simply skip the commercials! See the whole memo at…"
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Bryant Sandburg's Page
Latest Activity
Bryant Sandburg replied to Mary Ellen C Moss's discussion 'TV ROI vs Radio ROI'"Mary Ellen,
Many years ago I was an ad agency AE, and my client was a major market bank that spend heavily in all media: TV, radio, outdoor, newspaper, and even direct mail. Once, when one of the bank's vice presidents opined to the advertising…"
Bryant Sandburg replied to Dianne O'Brien's discussion 'Needing to Educate my client!'"Do this search: Roy H. Williams + down economy. Read the first few articles on page 1.
You'll find some great material. (Williams is known as "The Wizard of Ads," and is a regular contributor to Radio Ink magazine. Check out his…"
Bryant Sandburg replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Pronounce 2010?'"I hear "twenty-ten" far more often than "two thousand ten."
My bet is "twenty-ten" wins. It's shorter, easier for Americans."
Bryant Sandburg replied to Blake of Radio Muscle's discussion 'The Million Dollar Question?'"I agree that Spin Selling is a great book, and the skills Rackam teaches are critical in selling anything. I first studied them under a mentor with the Sandler Sales System 30 years ago. David Sandler taught how to use questions to take prospects…"
Bryant Sandburg replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Encourage Clients to Voice Their Own Ads?'"Yes, but only when it's part of a creative solution that serves the advertising objective. Never just to get the client on the air knowing that all his/her friends will hear it and comment on it. The clients who stay are the ones who want to…"
Profile Information
- What radio station/company are you with?
- Sandburg Associates
- How long have you worked in the radio sales industry?
- Since 1957, beginning as a copy writer.
Comment Wall (2 comments)
- At 5:39am on March 21, 2011,
Jennifer Bliss said… - Thanks so much for your note! Believe once in radio - always in radio - in some way, shape, or form!!!! :)
- At 12:24pm on August 4, 2009,
Jingle Jim Reilly said… - Bryant,
I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!
Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504
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