"Refer to other question in this email blast about creative ways to get an appt. I think this will help"
A networking site for Radio advertising sales professionals.
-
Celeste Kreutzer
- Female
- Florence, AL
- United States
- Blog Posts
- Discussions (28)
- Revenue Opportunites
- Videos
Celeste Kreutzer's Discussions
Applebee's
Started this discussion. Last reply by Jack Walker 22 hours ago. 2 Replies 0 Likes
The Applebee's in our area recently went through a facelift (new window coverings, new sign, etc.). I went in to see the manager but was informed that I would have to speak to the Marketing Director…Continue
Tags: with, the, in-house, agency, appointment
Is TV getting cheaper?
Started this discussion. Last reply by Jack Walker Nov 21, 2011. 1 Reply 0 Likes
I'm presuming that TV ads are getting cheaper across the board. It used to be more expensive to run TV vs. radio but that's not the case anymore. A few months ago, it was only cable tv that was…Continue
Network commercials
Started this discussion. Last reply by Jack Walker on Tuesday. 4 Replies 0 Likes
Has anyone had any success getting network advertisers to get a local schedule? One of the accounts I was assigned (Lowe's)hasn't had any interest in doing any local direct adverting but I hear them…Continue
Need Dental commercial help
Started this discussion. Last reply by Jingle Jim Reilly May 8. 9 Replies 0 Likes
I'm looking for ideas on dentist copy. I have a female dentist on who is very good but I'd like to get her more results. She most recently advertised that she does lumineers and got calls from 2…Continue
Celeste Kreutzer's Page
Latest Activity
DJ. Carter replied to Celeste Kreutzer's discussion 'Applebee's'"Been in the same situation.. From experience.. if you feel the account is goining to be worth it.. make the travel time. If not try to get the contacts email. Atleast with an email you can get a read receipt."
Celeste Kreutzer posted a discussionApplebee's
The Applebee's in our area recently went through a facelift (new window coverings, new sign, etc.). I went in to see the manager but was informed that I would have to speak to the Marketing Director in another city. I have called... and called... and called. No reply. The main office is 3 hours away. I'm thinking about mailing a "media kit" but I want it to stand out so I can move forward with this. Does anyone have any suggestions? Or a different way to go about this?Thanks!See More
Jack Walker replied to Celeste Kreutzer's discussion 'Network commercials'"I have a co-worker who gets substantial agency dollars for one of the leading fast food franchises. Over the past month, he approached the local franchisee. Last week the franchisee signed for another 10-grand. "
Damon Collins replied to Celeste Kreutzer's discussion 'Network commercials'"Look for co-op opportunities with a store. McDonald's will spend some money in small markets (speak with the owner if he or she is in town). Also your beer and soft drink distributor (once again, If locally managed or owned) will have some…"
Celeste Kreutzer replied to Julie Booher's discussion 'Winning a successful business-advertise with us!'"Double ditto!"
Celeste Kreutzer replied to Whitney L. Hall's discussion 'Getting Appointment Tips'"Chris,
This is really a great training video. One question, what do you mean about no professionals between Fri & Tues?
Thanks!"
Jingle Jim Reilly replied to Celeste Kreutzer's discussion 'Need Dental commercial help'"Celeste,
Dentists love jingles ... They really do. Would you like to hear a few samples?
Jingle Jim Reilly
"
Celeste Kreutzer replied to Jeff Dostal's discussion 'Personal Development'"I loved Think & Grow Rich - I just had to overlook the cost of things back then (like the cost of breakfast for a week for just a few dollars!) but the concepts are just as vital today as back then.
Rod - how have I missed Ogilvy?! …"
Celeste Kreutzer replied to Rebecca Schwartz's discussion 'Friday Poll: Are Great Salespeople Found or Trained?'"Jane mentions a great time-saver by using the predictive index on new hires. As diligent as some people may be, they may never be great in sales. Sales is a go-getter business. If you're used to working hourly or salary…"
Rod Schwartz replied to Celeste Kreutzer's discussion 'Need Dental commercial help'"Celeste,
Met with Dr. Torrey a few days ago. He's had the busiest month yet in his practice and getting lots of positive feedback -- a pleasant surprise, being so early in the campaign.
There's a useful sidetrack worth…"
Celeste Kreutzer replied to Celeste Kreutzer's discussion 'Need Dental commercial help'"Thanks for revisiting this. I actually had 2 different dentists running at the same time. The 2nd dentist office on our stations actually voice their own ads and do extremely well. I wish more medical and dental offices would…"
Rod Schwartz replied to Celeste Kreutzer's discussion 'Need Dental commercial help'"The dentist category came up recently in another discussion - so I thought it might be a good time to share a couple of the spots I've put together for a local dentist who became a client not too long ago (thanks to a referral from another…"
Jack Walker replied to Celeste Kreutzer's discussion 'Is TV getting cheaper?'"I have clients that, from time to time, tell me we are much more expensive than other radio stations or other media. My response is always the same: Show me what you purchased or are looking at purchasing so I can make sure we're comparing…"
Celeste Kreutzer replied to Jim Payne's discussion 'Radio sales doesn't get any better that this! I need you ASAP in Duluth, MN'"Jim, if my husband weren't so tied to small town life in northeast MS, I'd be all over this. I'm sure you'll get some interest on this - best of luck!"
Celeste Kreutzer posted a discussionIs TV getting cheaper?
I'm presuming that TV ads are getting cheaper across the board. It used to be more expensive to run TV vs. radio but that's not the case anymore. A few months ago, it was only cable tv that was cheaper but now it's network tv. Is anyone else having any problems with overcoming objections on radio cost or is it even an issue in your market? Or are most radio stations trying to compete with tv pricing and getting lower rates than before? One client told me "you know you're more expensive than…See More
Profile Information
- What radio station/company are you with?
- Big River Broadcasting
- How long have you worked in the radio sales industry?
- since July 2010 in Florence, AL
8 years in New Orleans, LA
Comment Wall (2 comments)
- At 5:17am on August 19, 2010, Jingle Jim Reilly said…
- Celeste,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
- At 8:57am on August 16, 2010,
Rebecca Schwartz said… - Hello Celeste,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know -- I'm here to help!
Best wishes,
Rebecca
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2012 Created by Rebecca Schwartz.
