"If 50% of the local business is being handled by the same agency, aren't they offering creative for similar competing businesses? More than one car dealer, for example? As a huge fan of "Mad Men" I can't imagine Don Draper…"
First, thanks for your kind words about Radio Sales Cafe. As you're already experiencing first-hand, there are some very talented and helpful folks here.
Reading about your situation and the comments from members reminded me of an…"
"I agree with Chuck. That would be my first suggestion. I have found that a few times agencies told me that things (ideas, fully developed strategic plans) had been presented to the client when in fact they had not. Telling you to call the agency is…"
"WOW, sure glad I found this place. Duncan, ill try and find a copy of Paul's book! Mary thanks for the follow up, fantastic approach and great use of the stats to keep me on my toes! Chuck, Id be interested to know exactly how and when you…"
"I know who you're talking about, Chris, and yes, it is difficult to go around him. I think if you have a good idea for the advertiser and explain to them that you have presented it to the agency (if you have), but you wanted to be sure they had…"
"Chris, I would suggest reading chapter 14 of Paul Wyland's book, Succesful Local Broadcast Sales. In this chapter it shows how you can justify a business's investment in your station through some very compeling mathmatical logic. It sounds…"
"I always explain to the business that I prefer to deal with them directly, and save them the 15-30% commission that they are shelling out the the agency.
The business should have a mp3 of the ad that the agency did, or at least a script. Have the…"
"Thanks Mary, thats great advice. I have tried this and unfortunately the Agency owner is sort of a svengalli around these parts and 90 percent refuse a meeting with us and refer to him. On your great advice I will Isolate a handful of untried…"
"Dealing with agencies when you are small market can be tough! Sometimes it's better ( an I have done this several times) to go directly to the business and make your pitch. Not one of those businesses that the agencies represented told me to go…"
Hello all, Want to first thank the founders of this neat site for their forward thinking. As this is my first post I won't waste alot of time with the greetings, but I would have been remiss in leaving that much out!We are a multi station sports radio outlet in a smaller market. A larget number, near 50 percent of the local business' in the market use this one particular agency to handle their advertising dollars. My predecessors here have attempted, numerous times to inform the powers that be…See More