At 10:35am on December 30, 2009, Rod Schwartz said…
Chris,
Welcome to Radio Sales Café - nice to have you join us! Poke around a bit, you'll find a number of great discussion threads pertaining to folks just starting out in the business. You might also want to download Chris Lytle's helpful "How to Think on Your Feet Automatically" presentation HERE.
Look forward to hearing more from you in the new year!
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
Ideas for starting up:
1) Check this site for the Book of Objections
2) get a radio vocabulary sheet
3) Read The 33 Ruthless Rules of Local Advertising
4) Don't listen to "consulatnts" who have not been actually in the business for more than 6 months.
5) Read FL!P
6) Read The Sales Bible, Gitomer
7) Read Tribes, Godin
8) Remember that we do NOT sell Audience, we sell ideas!