Radio Sales Café

A networking site for Radio advertising sales professionals.

Chris Kimberley
  • Guildford
  • United Kingdom
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Chris Kimberley's Friends

  • Don Bennett Jr.
  • Emily Hay
  • Paula Davies

Chris Kimberley's Discussions

Do any of you operate a radio station in a "BID" (Business Improvement District)

Started this discussion. Last reply by Chris Kimberley Jan 7, 2010. 2 Replies

Hi All,I work closely with a Town Centre that does all their marketing through us and they spend a lot of money each year. I have been invited to attend a BID proposal meeting with a view to making…Continue

 

Chris Kimberley's Page

Latest Activity

Rebecca Schwartz replied to Chris Kimberley's discussion 'Potential Virus in the Cafe'
"Chris & everyone, Yes, "Rose" was most certainly a spammer and the account has been suspended. I believe all postings were deleted when I suspended the account, but if you still find mail from this person in your inbox, please…"
Oct 1, 2010
Chris Kimberley replied to Rebecca Schwartz's discussion 'Friday Poll: Fundraisers'
"A couple of years ago, our Station PC and Breakfast Show host celebrated his 40th Birthday. To mark the occasion, he did a 40 hour breakfast show, LIVE!! The event was supported by many organisations locally, who donated "Money can't…"
Aug 20, 2010
Chris Kimberley replied to Cate Fauss's discussion 'Pool Giveaway'
"How a bout a Pool contest?? Alternatively, set up a large paddling pool in a high visability location, shopping centre or similar. Drive an on air contest to get applicants to take part, and on the weekend of the main event, get the finhalists to…"
May 21, 2010
Chris Kimberley replied to Jill Sadey's discussion 'psychic promotions'
"Hi Jill, Interesting question, I have never had a psychic on before either. How about a sponsorship of the weather reports? As these are forecasts of what is going to happen in the future, there is a natural synergy with the client. Add a clever…"
May 21, 2010
Chris Kimberley replied to Kathie Easton's discussion 'Number of Accounts'
"It varies a little. Long term bookings will get a service call every month, unless they need more or are due a creative change. More bespoke clients will be more frequent. essentially, to be on the Super Serve list, you must contact them at least…"
Jan 20, 2010
Chris Kimberley replied to Kathie Easton's discussion 'Number of Accounts'
"Kathie, We used to have a database called Act that had no limit as to the number of contacts you could store, but it got to the point that if you had been here for a few years, you could have over 1500 clients that are marked as yours and no-one…"
Jan 19, 2010
Chris Kimberley replied to Chris Kimberley's discussion 'Do any of you operate a radio station in a "BID" (Business Improvement District)'
"David, Thanks for this feedback, it is much appreciated. I was pretty sure that this would be a good thing, and certainly wanted to get in on the ground floor, this just confirms it. Best, Chris."
Jan 7, 2010
David Schoolfield replied to Chris Kimberley's discussion 'Do any of you operate a radio station in a "BID" (Business Improvement District)'
"Chris, This is a win win situation. You will find new clients that typically haven't use radio in the past and be able to group their marketing into a better campaign. A creative plan showing more traffic and goodwill will secure their…"
Jan 5, 2010
Chris Kimberley posted a discussion

Do any of you operate a radio station in a "BID" (Business Improvement District)

Hi All,I work closely with a Town Centre that does all their marketing through us and they spend a lot of money each year. I have been invited to attend a BID proposal meeting with a view to making this a Business Improvement District (full informatioon of this is widely available on the net). We are hoping to get in on the ground floor as media partners. I wondered if any of you guys work in such enviroments, and whether you have found it beneficial, if so, in what ways. Any and all feedback…See More
Jan 5, 2010
Chris Kimberley replied to Mike Petersen's discussion 'Realtors'
"We used to run a "Property of the Week" feature in airtime. Make a donut ad (Top and Tail) then update with particular property details each week, Location, number of rooms, price and key selling points recorded in house. Worked really…"
Nov 5, 2009
Chris Kimberley replied to Kathie Easton's discussion 'Idea.......'
"Love the ideas below. We ran a big on air competition recently called "Chicken" The mechanic was simple, build up awareness, then for the week/month of the competition, take a lucky caller to air and they listen to a slow voice announcing…"
Oct 14, 2009
Chris Kimberley replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'
"i have been in sles of one type or another since I was 18. Firstly for an insurance Brokers, then i moved into the motor trade and was happily selling high end cars for 6 years. The hours in the motor trade are far better suited to a single man than…"
Sep 4, 2009
Chris Kimberley is now a member of Radio Sales Café
Aug 28, 2009

Profile Information

What radio station/company are you with?
96.4 Eagle Radio
How long have you worked in the radio sales industry?
3 years

Comment Wall (3 comments)

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At 3:10am on September 17, 2009, Paula Davies said…
Hi Chris

Thanks for the message, very kind

Paula
At 4:17pm on September 4, 2009, Rod Schwartz said…
Chris,

Glad to have you join us!

Enjoyed your story about how you got into radio. It's also interesting to note the differences in our idioms - "motor trade" vs. "the car business" or "adverts" vs. "commercials," for instance. Your enthusiasm brought a smile to my face!

-Rod
At 5:46am on August 28, 2009, Jingle Jim Reilly said…
Chris,

I send out a radio sales tip newsletter every Monday morning called, The Jingle Of The Week. If you'd like a copy send me your email address and I'll hook you up!

Jim Reilly
American Music Concepts
Email: AmericanJingles@aol.com
732-255-1504
 
 
 

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