"I agree they should incorporate their online strategy with their radio pitch. It's one of the best ways to generate traffic. But if they have their own website, the move is to drive traffic directly to it - and make sure they have a…"
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Chris Pollard's Page
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Chris Pollard replied to Gerry Mackintosh's discussion 'Facebook and Twitter Challenges'"There are a lot of hucksters out there making coin by telling businesses that "social media is the ONLY advertising you need - and it's FREE!" I've seen them roll through town, and watched a bunch of local businesses hit…"
Chris Pollard commented on Micheal Villones's blog post '19 year old in sales.'"That was the part I didn't see in the initial post ... initial consultation, etc. :)
As far as coming to them with exactly what they asked for, and still saying no? Not much you can do except find out what it is they still…"
Chris Pollard replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'"Are you any good at interviewing? We rarely have much luck with writing a 1st person ad. It ALWAYS sounds read, and scripted.
If you have some interview skills, and can dedicate some time to the editing process, you'll…"
Chris Pollard commented on Rod Schwartz's blog post 'YOU Dont Make These Mistake's, Do U?'"Lists without the final comma. Peas, carrots and beans ... vs Peas, carrots, and beans. Former is a list of two items, latter has three. And when reading a script, you had best believe a little thing like that can affect the…"
Chris Pollard replied to Rod Schwartz's discussion 'Why Don't We Offer Contracts Longer Than One Year?'"I see two issues. One you already addressed - locked rates for long terms. The other, the opportunity for sales staff to get lazy with a client. Why do I have to go and see them regularly when they're locked in and the copy…"
Chris Pollard replied to Shannon Houde's discussion 'Killer Tracks'"I created a web app for tracking our library. Plug in the advertiser, disc, track, and air dates ... then it's searchable by disc or advertiser. We had a tracking problem when we went to FirstCom's hard-drive based system.…"
Chris Pollard replied to Alta Mayhugh's discussion 'Real estate advertising--need help with a campaign'"If you're trying to find reasons to convince people to use THIS particular Realtor, side step the agent and go to his clients. Get a few of them into the studio and just ask them questions about what THIS Realtor did for them.…"
Chris Pollard replied to Rod Schwartz's discussion 'Good Radio: (Not) Good Enough for the Mercury Awards?'"In my experience, listening to the annual award winners, effective ads rarely win awards. Yes, I may be a bit cynical here, but if you really listen to them, the common thread I find is yes, very creative. Yes, highly entertaining.…"
Chris Pollard replied to Jennifer Bliss's discussion 'Swap A Spot Network (Free Voice Over Exchange)'"Hi Jennifer! I sent an email a little bit ago, but I'll post it here too.
CKDR
Dryden, ON (Canada)
Contact Chris Pollard, Pollard.Chris@radioabl.ca
p. (807) 223-2355
f. (807) 223-5090
Central time zone
Looking forward to…"
Profile Information
- What radio station/company are you with?
- CKDR - Acadia Broadcasting
- How long have you worked in the radio sales industry?
- 15
Comment Wall (2 comments)
- At 3:47am on March 29, 2011,
Jingle Jim Reilly said… Chris,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music ConceptsAmericanJingles@aol.com
P 732-255-1504
- At 11:20am on March 28, 2011,
Rebecca Schwartz said… Chris,
Welcome to Radio Sales Café, and thank you for joining us! I hope you'll find the site a useful resource. If you have any questions, please let me know - I'm here to help.
Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.
Best wishes,
Rebecca
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