"We'll it is a GM dealer..........we started from the begining...analyzed the state of the industry, economy; then realized that negative perceptions about the economy, and industry wasn't going to help sell cars, pay the staff, pay…"
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Darren Matassa's Discussions
Creative A type radio sale professional wanted!!
Started Jan 20 0 Replies 0 Likes
Starboard Communications operates as a marketing team powered by radio. This philosophy requires not only great sales abilities, but a solid, creative and full understanding of how radio can work…Continue
Darren Matassa's Page
Latest Activity
Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Largest Order You've Ever Asked for?'Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: Have You Ever Turned Down a Sale for Ethical Reasons?'"absolutely. However, there's a check list of steps that you really have to go through in every sales process that clearly demonstrates your "Due diligence"and your responsibilty in so far as genuinely trying to…"
Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: What Tunes Get You Psyched for Selling?'"Anything by Joe Satriani...really loud....The Extremist CD is awesome.
The it gets weird from there........ Disturbed (10,000 Fists), Judas Priest's "You've got another thing Coming"
Black Sabbath "The Mob Rules"......"
Darren Matassa replied to Fred Nichols's discussion 'New Jeep Launch'"Hey Fred..... Got one for you. We've done this every year for several years... and it's a great one.
Give away his and her jeeps,,, not as complicated as it sounds man.. It revolved around the OHL Hockey Team here... but the concept could…"
Darren Matassa replied to Laci M Hernandez's discussion 'Greenhouse/Nursery'"Family owned ... who cares!... prices... irrelevant. Large selection .. they'd better have.
Why would any potential Gardener go to your clients nursery first?
All nurseries have plants , evergreens, trees, ect..... so thats not unique…"
Jennifer Bliss left a comment for Darren Matassa"Hi there! Just thought I would drop you a note and let you know about a FREE Voice Exchange Network called Swap A Spot - you can read all about it…"
Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: What Advice Would You Give a Radio Sales Applicant?'"unless it's a St. Bernard ... then its an Uber big spot / infomercial.
Commercials... they are commercials."
Darren Matassa replied to Rebecca Schwartz's discussion 'Friday Poll: What Advice Would You Give a Radio Sales Applicant?'"If you are applying for career in Radio marketing ( and yes it is a career)... become a sponge for information from acreditted websites, books and state of the industry sites.Try an discover the trends are in radio marketing today. You need to…"
Darren Matassa replied to Sharon Van Doran's discussion 'Copy Ideas for Trophy and Promotional Items Company...'"hey Sharon... Darren here...give me a call.... and say Hi to Frank."
Darren Matassa replied to Minkoya Whitaker's discussion 'Easter Promotions'"HI Minkoya...
I started an Easter Egg Hunt at a large municipal park here in Belleville Ontario several years ago. We turned it into a "City based event" optically speaking that is and worked with the Chamber of Commerce.
Out two stations…"
Darren Matassa commented on Mike Brunel's blog post '100 Tips on being a Better Sales Manager'"and number 21.... never expect an account executive to close something that you yourself could not do. You must know how to sell exceptionally well in order to lead a sales team.... manage by example, share your knowledge...empower…"
Darren Matassa commented on Korey Robinson's blog post 'New to Radio Advertising!!!! Looking for advice!!!!'"Hey Korey,
Do you guys subscribe to Arbitron? Can you gain some insight into what demo your pd's format the programming for? Can you draw a theoretical straight line between the decade of music that you play and the relative age of…"
Darren Matassa posted a discussionCreative A type radio sale professional wanted!!
Starboard Communications operates as a marketing team powered by radio. This philosophy requires not only great sales abilities, but a solid, creative and full understanding of how radio can work for our clients as well. The ability to successfully communicate our philosophy to all prospect clients and clients alike is tantamount to the success of the client, Starboard Communications and the successful new team member. Starboard Communications operates two very successful FM stations in…See More
Darren Matassa posted a status"You know... it's really tough to find the right people to add to my sales team!! Amazingly difficult."
Profile Information
- What radio station/company are you with?
- Starboard Communications
O/O Cool 100 ( CHCQ ) and 955 Hits FM ( CJOJ)
- How long have you worked in the radio sales industry?
- 20 years.
Comment Wall (2 comments)
- At 6:07am on February 24, 2012, Jennifer Bliss said…
Hi there! Just thought I would drop you a note and let you know about a FREE Voice Exchange Network called Swap A Spot - you can read all about it here http://www.radiosalescafe.com/forum/topics/swap-a-spot-network-free-voice?xg_source=activity - let me know if you would like to join!
- At 6:38am on September 9, 2011,
Courtney Clayton said… - Thanks for the Friend request Darren! I'm interested in receiving your news letter! Courtney@1073docfm.com
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