Dave Sutherland's Page

"I've always felt and been told that if the clients primary source of business is the phone..say it, say it again, tell 'em you said and then say it again. Otherwise forget it. If you have a pen poised the entire time you listen maybe...but…"

"Andy, Baseball is probably the most universal sport in the US. If you are selling a local team..or a Major league franchise..everyone is a prospect. We're in Red Sox Nation....we have vinyl siding, athletic shoes, car dealer, security…"

"I write all the copy for my clients and probably record 90 percent of them..for two reasons...I have a small list, am not on the air and it provides an addition voice beyond the two primary voices in our production department.  I try to get my…"

"Easily George Winston's "December", followed by Bing Crosby's "White Christmas" (78 rpm set) and anything by Nowell Sing We Clear."

"Doug, One thing all nursing facilities are hot on right now is short term rehab..that time between hospital after a stroke, heart attack, operation, etc..before they're ready to go home. That a language you'll need to learn. The next…"

"Thru our e-mail clubs we have two clients who offer a special to members on their birthday.  One, a 75-year old home-made candy store, offers a free pound of chocolates. The other, a gift-specialty food-toy store offers a $10.00 gift…"

"Hi there!  Not sure if you already saw this Free service or not but we would LOVE for you to be a part of it!  RSC even featured it as a conversation/Topic!  http://www.radiosalescafe.com/forum/topics/swap-a-spot-network-free-voice"

"A variation of Mike Brunel's suggestion. For three years now we've conducted the ICE-T - Ice Cream Emergency Team...To increase in-office listening..only offices email..each Monday one is picked at random for delivery of a six-pack of…"

"Saw Jim's list...read all three and taught the Carnegie course..On vacation I'm going to escape with Dan Brown, Lee Child, Robin Cook and Robert Parker and maybe a bio of D.H.Lawrence."

"Maybe up to 25%. Anytime we can get a client to voice there own ads we encourage it. I would prefer to write for them, but some of our clients do some very good work.One car dealer's owner and Sales Manager ad lib the spot - theater of the mind…"

"Holly, Try these techniques: Go to the winery's tasting room - and - listen. Listen to what the winery personel are saying their wine and wine in general. Listen to what the tasters are saying about the wine and wine in general. Look at the…"

"We're having good success with texting promotions using text coupons. We're doing one right for Vianor Tire and Auto Centers. Coupon is our FM frequency...so the coupon is $10.37 for an oil change..At the end all texters are entered for a…"

"On the intellectual side...a biography of D.H. Lawrence..talk about an author who could really use language the way Beethoven used music...then for fun..multiple books by Vermonter, Archer Mayor; Boston's late Robert Parker; Scotland's Ian…"

"George, Sit the client down in front of a microphone...ask him why people call him, what do they say about the job when it's done, ask for some customers who would do a verbal testimonial...Edit the responses into one to three ads with…"

"I married a part-time antique dealer, so the natural progression was to look for vintage radio stuff..Started with radios, but I'm not a techie, I've moved on to ephemera..and other radio related stuff..books, station histories, technical…"