Radio Sales Café

A networking site for Radio advertising sales professionals.

RadioSalesGuy
RadioSalesGuy
  • Male
  • Edmonton, Alberta
  • Canada
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RadioSalesGuy's Discussions

Social Media Marketing and Radio Together

Started Jun 4, 2011 0 Replies

There are many so called social media marketing 'experts' that are advocating the power and inexpensive cost efficiency of social media as an alternative to the more traditional forms of advertising,…Continue

 

RadioSalesGuy's Page

Latest Activity

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RadioSalesGuy replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Favorite Smartphone Apps?'
I highly recommend on your iPhone or iPad, a free application called ZITE.  It searches the internet constantly for articles, blogs and entries based on your personal interests.  ZITE will allow you to feed your Twitter, Facebook or social…
Jan 21
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RadioSalesGuy replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Recommend Other Media?'
If you are client focused, you will recommend what you feel truly meets the clients needs and has a measurable ROI. If you are product focused, you will restrict your recommendations to products you sell that earn you a commission. Client focused…
Oct 2, 2011
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RadioSalesGuy replied to Joe Lyons's discussion 'Selling "other" product'
The intrigue, yet challenge, of selling radio advertising rests with the intangibility of the medium. This gives us the opportunity to be CREATIVE which is the intriguing part. In the past 30 years, I have heard many radio spots that are factually…
Sep 24, 2011
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Social Media Marketing and Radio Together

There are many so called social media marketing 'experts' that are advocating the power and inexpensive cost efficiency of social media as an alternative to the more traditional forms of advertising, such as radio, that have utilized BRANDING to communicate to consumers.  They are attempting to convince advertisers that their dollars are better spent on new media, and for the most part, radio has been idly standing due to the fact that many of us don't even understand the platforms that exist…See More
Discussion posted by RadioSalesGuy Jun 4, 2011
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RadioSalesGuy replied to Rebecca Schwartz's discussion '6 Sales Tips to Help You Stand Out From the Crowd When Selling'
Great article!  In business, we constantly advise our clients that they need a unique identity to distinguish themselves from competitors.  Our radio stations HAVE TO have a clear, unique identity to survive in the radio marketplace.…
May 1, 2011
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RadioSalesGuy is now a member of Radio Sales Café Feb 20, 2011

Profile Information

What radio station/company are you with?
Newcap Radio Edmonton
How long have you worked in the radio sales industry?
30 years

Comment Wall (4 comments)

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At 10:52am on February 24, 2011, John BosmanJohn Bosman said…
Good morning Dave. I look forward to meeting you in person! Looking back over my experiences, I believe firmly that the ability to foster, and nurture, healthy relationships with our clients is the key to generating long term business, and therefore revenue. I am having a great time learning about radio, and you are right about it being so creative. I can see fun times ahead! 
At 8:37am on February 22, 2011, John BosmanJohn Bosman said…
Hi Dave. I am a Media Marketing Executive at CFOK in Westlock, and have been here since 11/15/11. I worked in the soft-drink industry for 30+ years, but saw the light and left the dark-side--for radio! I love this industry, and can't wait to learn more about it!  
At 4:20am on February 22, 2011, Jingle Jim ReillyJingle Jim Reilly said…

Dave,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts

AmericanJingles@aol.com
P 732-255-1504

At 6:31pm on February 19, 2011, Rebecca SchwartzRebecca Schwartz said…

Dave,

Welcome to Radio Sales Café, and thank you for joining us!  I hope you'll find the site a useful resource. If you have any questions, please let me know - I'm here to help!

Also, if you're on Facebook and/or Twitter, you might like to follow RSC there (links on the right side of the page); we're constantly posting motivational quotes, sales tips & articles, ideas for promotions, etc., that are not found on the site per se.

Best wishes,

Rebecca

 
 
 

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