Radio Sales Café

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David Birnie
  • 59
  • Broken Bow, NE
  • United States
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David Birnie's Discussions

Cash Cube Ideas

Started this discussion. Last reply by David Birnie Feb 17, 2010. 4 Replies

Bumber Sticker Promotion?

Started this discussion. Last reply by Jaime Stewart-Knois Jul 31, 2009. 9 Replies

 

David Birnie's Page

Latest Activity

David Birnie replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do You Hold Sales Meetings & Staff Meetings?'
"Tom, We have 2 great salespeople. We also have a sales consulting firm that meets with us 4 times a year and they also provide support to our salespeople anytime they have questions. It is not that we don't have meetings when…"
Feb 9
David Birnie replied to Rebecca Schwartz's discussion 'Friday Poll: How Often Do You Hold Sales Meetings & Staff Meetings?'
"We have sales meetings when needed. There is an old saying. If you need to kill a snake don't hold a meeting just kill the snake!   Dave Birnie KCNI/KBBN Broken ow Nebraska "
Feb 8
David Birnie replied to David Birnie's discussion 'Cash Cube Ideas'
"Kathi, Thanks for you advice. The Cube we were considering is shaped like a Juke Box. There is also one that looks like a Bank Vault. The vault might be just the ticket for you idea. Thanks alot David Birnie GM KCNI/KBBN"
Feb 17, 2010
David Birnie replied to David Birnie's discussion 'Cash Cube Ideas'
"Thanks Chris, We appreciate you sharing you experience and providing tips about the Cash Cube. From what you have provided and what others have said, this may not be a good fit for a long term promotion. Some of our staff me included are getting to…"
Feb 17, 2010
Chris Rolando replied to David Birnie's discussion 'Cash Cube Ideas'
"From someone who had one.. things to think about: 1) If you have it on location and you are only putting someone in it once in a while, people get pissed. 2) Build into the cost how much you are going to have to put in the thing every time somone…"
Feb 17, 2010
Kathi replied to David Birnie's discussion 'Cash Cube Ideas'
"We had a "money machine" when I was in Jacksonville. We used to build the "cash" into the remote fee and we'd upsell clients to have it at remotes. We did okay with it, but Id think it would be better served as a sponsorsble…"
Feb 16, 2010
David Birnie posted a discussion

Cash Cube Ideas

Hi Radio Guys and Gals We are thinking about purchasing a Cash Cube to use this spring and summer. Might even use it into late fall of 2010. We rented one of the units for our annual Farm and Home Show held earlier this month. The response was very impressive. We held 4 drawings.Each winner grabbed as much cash as they could in 30secs. They had fun and a crowd gathered each time we had someone inside the cube to grab the money. We thought this would be a good tool to sell annual contracts and…See More
Feb 16, 2010
Jaime Stewart-Knois replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"We did a bumper sticker promotion for our 25th anninversary. We gave away $25,000. The only way that listeners could get a bumper sticker and qualify was to visit us at the Live Action Broadcast that we sold to clients. Upon coming to see us (the…"
Jul 31, 2009
Joel A. Swanson replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"Duh! Sorry about that! Yes; at the end of the promotion, the person who came the closest to the actual number of stickers on the car, won the car! In case of a tie, a drawing would have been held. Part of the deal with Coke was lots of prizes to…"
Jul 31, 2009
David Birnie replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"Joel, I assume the car was the prize. Did you give other prizes? David Birnie Gm KCNI/KBBN Broken Bow Nebraska"
Jul 30, 2009
David Birnie replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"Stephanie, We apprecitate your input concerning sticker promotions. We like your gas and bumber sticker promotion. Think we might try it 1st quarter of 2010. Thanks so much David Birnie KCNI/KBBN"
Jul 30, 2009
Joel A. Swanson replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"I have not done a "Bumper Sticker" Promotion in years; but the last two I did were co-sponsored by Coke. We traded out a used vehicle, nothing fancy, $3-4,000 value, and that was back in the 80's - 90's (ouch). The bumper…"
Jul 30, 2009
David Birnie replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"Mellissa, Thank you for your input and ideas. If there is any thing we can provide for you down the road let us know. David Birnie GM KCNI/KBBN"
Jul 30, 2009
Stephanie Hoff replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"Or....we are 106.7 and we would go to a gas station that purchased a schedule and invite people with bumper stickers on to come to this location. Again, we'd do a couple of live broadcasts and tell people that if you have a bumper sticker, come…"
Jul 30, 2009
Stephanie Hoff replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"We did a bumper sticker promotion last year with gas and bumper stickers and sold it to gas stations. If they buy a schedule, we'd come out and do remotes from their location. For people that came to that gas station/convenience store between…"
Jul 30, 2009
Melissa Hughes replied to David Birnie's discussion 'Bumber Sticker Promotion?'
"Gather up some good old Cash to giveaway as well as other things you can get on trade (mp3 players, electronic gadgets, dinner certificates, movies, bowling, etc) Get you're remote vehicle ready... Have you're stickers available at your…"
Jul 29, 2009

David Birnie's Blog

THEATER IDEA

Posted on July 24, 2009 at 8:47am 0 Comments

We have a Movie Theater client that is very agressive and has included us in promoting their shows. They have upgraded to digital and 3D and have two show rooms. This is being done is a town of 3,700 and a county population of 10,000. When they upgraded to digital they also offered ads for sale before the movies start. We put together our own 30 sec video ad promoting our FM Station. We promote the theatre each morning on our morning show. We do it by what we call "a live plug. It is a simple… Continue

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At 6:17pm on March 17, 2010, Jingle Jim Reilly said…
David,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

I'll send you over 40 great Radio sales tips just to get you started!

Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
At 6:46pm on August 10, 2009, Jingle Jim Reilly said…
David,

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
 
 
 

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