Radio Sales Café

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David Neely
  • Indiana, PA
  • United States
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I'm not sure it's "water under the bridge." What are they saying by doubling the prize? Do they think $5000 isn't enough to attract the best entries in the country? Will the entries get better because they're now offering $10,000? I don't think so.…
February 12
Don't have one. Probably won't get one. Love them, but...
February 8
"The Pursuit of Happyness"
January 22
When you take your car to be repaired, do you take it to one place if it's a brake problem and another if it's in the power steering? Why would you go from one attorney for estate planning and another for business? The Swiss Army Knife approach is a…
January 20
We went with double m x as it sounded more 21st century.
January 20
I have some loose ones that I light. Replacements are only difficult in that they are expensive. And yes, estate sales, auctions, antique shops, yard sales, and eBay. I'll post some photos soon. There are probably a couple hundred people in the U.S.…
January 15
We're from the Roman Numeral camp and we asked the same question the other day. Is it M-M-X or Double M-X?
January 15
I collect in-the-box sets of old Christmas lights made between 1900 and 1950. Mostly series wired sets, although I have some parallel wired.
January 10
Bathroom Makeover titled the $5000 Royal Flush. $2500 in merchandise, $2500 in labor. People posted pictures of their bathrooms on our site and listeners went and voted on most deserving.
December 11, 2009
I've approached the agency for our lottery. Not interested was their response. Apparently, they have (at least in this state) already determined who they'll buy and when and mostly it is TV. They will do a trade, but that is all. I guess I don't hav…
December 4, 2009
No we don't and I'm not sure exactly why, but I can hazzard a good guess. I think offering lowered rates at any time is basically saying to the client, "My product just isn't worth as much as we normally charge." Case in point is all the furniture d…
December 4, 2009
This is tough. The American Academy of Dermatologist's is running a campaign right now warning about indoor tanning, so you don't want to "sell the sizzle." I'm all for combining numerous businesses into one campaign. If they don't already have thei…
November 20, 2009
Just a thought, but could you get another client to trade out gift certificates that would cover the cost of the photo? I know some places charge a lot and this would cover the customers money output and bring folks to the other business too. I also…
November 20, 2009
David Neely added 12 songs
August 12, 2009

Profile Information

What radio station/company are you with?
Renda Broadcasting
How long have you worked in the radio sales industry?
7 years

David Neely's Blog

David Neely

Customization: Sometimes it's all in the name

I took our Steeler's Jersey promotion to a client that usually participates every year. This year she turned me down. So I went back, deleted the Jersey promotion part, leaving only the ads that came with it. Then I renamed it the:
"I Own a Furniture Store and a Vintage Camero and I Want to Advertise at Thanksgiving, Christmas, and President's Day Campaign"
I took it to her, she smiled and signed right away.

Posted on September 16, 2009 at 4:03am —

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At 8:53am on August 5, 2009, Jingle Jim Reilly said…
David,

I sold some jingles in Indiana, PA some years back ... Lia's Tire, Sandy's Restaurant, Rennaisance Circle, etc.

I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!

Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
 
 

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