"What is not provided here is any measure of the effectiveness nor the objectives of these ads. These awards rarely ask for that info but I do believe that being clever or funny is great for a sitcom or standup routine, not so good in…"
"Assuming you do not want giveaways or local tie-ins....
Comedy spot. Use edited clips from stand-up comedians for a 2 min drop in feature.
Guest spotlight - geared to your target audience. Highlighting the importance of…"
"I see I am late on chiming in on this but... Rod's response is spot on. But probably won't satisfy your client.
I would use what Rod suggests but also include what you call 'generic' stats available from the RAB and…"
"I don't have a proposal per se but one set-up is this: pick a neutral location like a fairgrounds, a mall or other large facility parking lot, can be a grassy area or paved but you need electricity. Invite local dealers to…"
"This has potential for being a ratings killer. We have an AM/FM newstalk and moved the sports programming to that - music listeners find the invasion of their format disconcerting. If football season will take you into a ratings period and you…"
"We are located in a college town with a tier 3 university. It has a lackluster athletic program - except for hockey, which has had national standing, a situation that will change with the formation of the Big 10 Hockey program which excludes our…"
"The incentive for salespeople to sell an annual is that the airtime is presold, requiring only service. The incentive for salespeople to sell a prepaid annual is that the airtime is prepaid so the collection is never an issue and the resulting…"
"This dealer needs a strategy to cement his image or branding - a part of that being quarterly non-profit/community participation or a profile for the charity angle.
Blow him away with an annual calendar that maps out an ongoing branding…"
"We are also in a college town. Students want 'free'. When it comes to apartments it also becomes location, location, location. The further from campus, the more amenities are generally offered. Apartment complexes are very…"
"Price drives car sales - incentives for test drives or hidden keys bring in traffic but can waste a lot of time for the car sales staff with people only interested in winning a prize or getting a gift card.
How about Car Wars - can…"
"Our employee manual spells out how sales commission is earned: the presentation, the sale, the service, the collection. You also have to be employed at the station at the time commission is paid to receive the commission. So annuals paid in…"
"Edward Jones pays co-op - but only on their pre-produced production w/ a :07 tag. We ran airtime for several Edward Jones people who went in together - they were not happy with the results. But I think the results were not…"
"We carry the Red Wings and we carry the Tigers. Lots of excitement, early renewals and new sign-ups for the Tigers starting Mar 2013. Lots of disappointment with the NHL and Red Wings - to the point that should they come back at all this season…"
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