"Speaking not as an account rep, but as a guy who had to write many, many spots for MILMs over the years, I can say only this: it always worked about as well as joining an MLM. The only supplements I've ever seen sell well on air are…"
Networking for radio sales professionals from Grace Broadcast Sales.
Don Collett's Discussions
Prospect: Herbalife Nutrition Clubs -- Any Advice?
Started this discussion. Last reply by Blaine Parker Oct 26, 2012. 2 Replies 0 Likes
Hello, everyone! Long time, no post! I've been at my new job at KWCO-FM in Chickasha, OK for six months now, and along with my on-air duties, I'm wading back into ad sales again for supplemental…Continue
How do you answer this objection?
Started this discussion. Last reply by Bill Taylor Jan 13, 2012. 3 Replies 0 Likes
One objection that comes up repeatedly here is "I already have all the business I need". I've never had a good answer for that. IS there a good answer? How to you reply to that?Continue
How do you keep your head up when things head down?
Started this discussion. Last reply by Rod Schwartz Jun 17, 2011. 16 Replies 0 Likes
Hello, all.Personal things, health included, have practically ruined the sales portion of my broadcast career. I will admit, it go so bad at one point that I became physically ill at the thought of…Continue
Selling campaigns by phone
Started this discussion. Last reply by Don Collett Nov 19, 2010. 7 Replies 0 Likes
Hi, folks. Been a while since I've been here, but I could use some help.We're starting a "don't text and drive" campaign, and we begin calling people next week. I've never done this before, and I'm…Continue
Don Collett's Page
Latest Activity
Blaine Parker replied to Don Collett's discussion 'Prospect: Herbalife Nutrition Clubs -- Any Advice?'
Rod Schwartz replied to Don Collett's discussion 'Prospect: Herbalife Nutrition Clubs -- Any Advice?'"Welcome back, Don! Nice to see your smiling face.
I've had very limited success (in fact, negligible might be more accurate) selling to Multi-Level Marketers (MLMs) like Herbalife, Melaleuca, Amway, etc.
One thing they all seem to…"
Don Collett posted a discussionProspect: Herbalife Nutrition Clubs -- Any Advice?
Hello, everyone! Long time, no post! I've been at my new job at KWCO-FM in Chickasha, OK for six months now, and along with my on-air duties, I'm wading back into ad sales again for supplemental income.One of my first potential leads is a "nutrition club" that offers Herbalife shakes and herbal teas. Though I've seen these in other towns, I've never known any of them to advertise on the radio. What approach should I take? Any advice?See More
Don Collett replied to Rod Schwartz's discussion 'The Accidental Salesperson - Chris Lytle'"I bought this on the RSC's recommendation, and it has changed the way I work for the better. Highly recommended for new "accidental" salespeople and for those who want a fresh perspective."
Don Collett replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Favorite Smartphone Apps?'"Joe,
Not gonna happen until the job situation gets much better. Thanks anyway. :)"
Don Collett replied to Rebecca Schwartz's discussion 'Friday Poll: What Are Your Favorite Smartphone Apps?'"I use TuneIn to listen to my hobby web station during lunch. :) Dropbox is also fantastic. Many of those mentioned seem to be iPhone apps, though...I need recommendations for my Droid! :D"
Don Collett replied to Mike Rhodes's discussion 'Adding your client commercials to Facebook. (Quickie added-value tutorial.)'"Thanks for the tips, Blake. I've been listening to the ads on your audioboo page. I LOVE that Taco Time ad."
Don Collett replied to Mike Rhodes's discussion 'Adding your client commercials to Facebook. (Quickie added-value tutorial.)'"We've been doing this with bits from our shows, using SoundCloud. This is one of those great "if it were a bee it would have stung me" ideas. Thanks for sharing!"
Bill Taylor replied to Don Collett's discussion 'How do you answer this objection?'"I can believe it. The cost of more business is the cost of having to hire another (or in the case of mom and pop) an employee. Many of our small downtown stores are "hobbies" of women whose husbands work in the copper…"
Douglas Nathaniel Palmer replied to Don Collett's discussion 'How do you answer this objection?'"I understand if you feel you have all the business you need, thats great! However im sure the rules of attrition apply to your business as they apply to every business, which means that a percentage of business your doing now wont be…"
Jeffrey C Wilson replied to Don Collett's discussion 'How do you answer this objection?'"Hi Don,
Hahahaha...yes, we've ALL heard that one. Well, something I've fpund that at least begins to show how silly that can be is to say, and maybe kinda twist your head slightly like you've seen a little dog do when it's…"
Don Collett posted a discussionHow do you answer this objection?
One objection that comes up repeatedly here is "I already have all the business I need". I've never had a good answer for that. IS there a good answer? How to you reply to that?See More
Don Collett replied to Rebecca Schwartz's discussion 'Friday Poll: How Will You Improve Your Sales in 2012?'"I'm giving it my full attention. I was doing sales in the morning and on-air in the afternoon. This month, I began sales full time (I love being on the air, but the kids need shoes. :D).
I read The Accidental…"
Don Collett replied to Matt Tjapkes's discussion 'Rates'"Here's the new KQTY 2012 brochure that we're handing out starting this week. Some of it may look...familiar, Rod...but hey, when ya steal, steal from the best, eh? :^) Prices adjusted, of course, for our market."
Don Collett replied to William R. Whiting's discussion '30 second vignettes'"Whether I would be interested would depend on the content of the vignette, the production quality and whether I have any prospects that would be interested in it."
Profile Information
- What radio station/company are you with?
- KWCO-FM (Kool 105.5), Chickasha, OK
- How long have you worked in the radio sales industry?
- I've spent nearly three decades in radio, mostly in the on-air and programming areas. I do ad sales part-time in order to get more income.
Comment Wall (2 comments)
- At 5:01am on March 18, 2010,
Jingle Jim Reilly said… - Don,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
I'll send you over 40 great Radio sales tips just to get you started!
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
- At 10:21am on December 14, 2009, Jingle Jim Reilly said…
- Con,
I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.
Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com
Radio Sales Café is a service of GRACE BROADCAST SALES — celebrating 20 years of helping stations sell more advertising!
Follow Radio Sales Café!
© 2013 Created by Rebecca Schwartz.
