Twitter for Business (slides)

Slide deck from my BBB seminar on using Twitter for Business...

BBB Seminar : Twitter

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What radio station/company are you with?: RadiOhio, Inc.

How long have you worked in the radio sales industry?: Less than 10 years in "Radio" -- but my entire professional career has been spent creating effective marketing ideas for my clients.

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Don The Idea Guy replied to Rod Schwartz's discussion 'Email marketing for media salespeople'

Thank you for sharing my article with your site members, Rod. If you'd like more ideas on email marketing, you can get a free copy of my ebook "52 Ways to Use Email to Flush-Out New Business and Trump Your Competition" by…

Jan 10, 2011

Banners or Buyers?

I don't know about the other folks here in the Radio Sales Cafe, but as the Internet Sales Manager, I am faced with a barrage of inquiries about banners and cheap CPMs. As most of you probably realize, most radio station sites are not exactly a pageview factory. Our stations are very targeted, and so is the audience that visits our website.Marketers and Agencies desparately seeking to quantify and control new media in the same manner they do with the old media treat banners as a commodity…See More

Blog post by Don The Idea Guy Mar 19, 2010

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An idea that's bold is worthless until sold!

Status posted by Don The Idea Guy Jan 15, 2010

Don The Idea Guy replied to Daryl P. McIntire's discussion 'Formula for Website, Streaming, Data base pricing'

I set a value and I stick to it. Our streaming sponsorship went unsold for the entire first year I started my gig because I was unrelenting in my willingness to accept anything less than what I felt was incredible access to our audience. After the…

Jan 15, 2010

Radio Sales Caffeine Blog

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At 3:24am on January 13, 2010, Jingle Jim Reilly said…: Don,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts
P 732-255-1504
AmericanJingles@aol.com

At 11:39am on January 9, 2010, Rod Schwartz said…: Don, not since Phil Bernstein (formerly with Clear Channel, Portland, OR) branded himself as "Portland's Finest Media Rep" have I encountered another radio professional with a similar bent.

"Don The Idea Guy" immediately suggests a benefit to your advertising prospects. Well done! Look forward to seeing the ideas you share here in the RSC forums and discussion threads.

Glad to have you join us, Don. Welcome!

-Rod