Radio Sales Café

Networking for radio sales professionals from Grace Broadcast Sales.

Douglas Nathaniel Palmer
  • Brookfield, MO
  • United States
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Douglas Nathaniel Palmer's Discussions

simple idea producing results!!!

Started Jan 31, 2012 0 Replies

A local welding shop has grown to become one of my best clients, and recently I got some great feedback from his radio advertising.  I put together a more or less generic ad for his business stating…Continue

Nursing Home statistics relating to radio!

Started this discussion. Last reply by Dave Sutherland Dec 9, 2011. 5 Replies

Hope everyone had a great Thanksgiving!  Im looking for a good source of statistics, as I am working on a 52 week proposal for a local Nursing Home.  Any ideas on sources would be greatly appreciated!Continue

First Person Script Ideas needed!

Started this discussion. Last reply by Diane Scarpelli Nov 20, 2011. 13 Replies

I have a local, and loyal client who is wanting to do some first person ads.  I have been trying to come up with some first person script ideas, but have been having writers block!  The client is a 2…Continue

Need .30 second ad copy for Monument company!!

Started this discussion. Last reply by Douglas Nathaniel Palmer Jul 1, 2011. 7 Replies

I just landed a new account that is brand new to the world of radio advertising.  The client has no clue as to what they would like to include in their ads.  I do know that they only use granite…Continue

 

Douglas Nathaniel Palmer's Page

Latest Activity

Garrett Reed liked Douglas Nathaniel Palmer's discussion simple idea producing results!!!
Feb 3, 2012
Rebecca Schwartz liked Douglas Nathaniel Palmer's discussion simple idea producing results!!!
Jan 31, 2012
Douglas Nathaniel Palmer posted a discussion

simple idea producing results!!!

A local welding shop has grown to become one of my best clients, and recently I got some great feedback from his radio advertising.  I put together a more or less generic ad for his business stating that theres not job to big and no job to small at Menconi Custom Welding they can handle it all...heck hell even fix your shovel.  Two days after airing the entire city department along with the fire dapartment had taken him 75 plus shovels, picks, axes and more (I think some of this was done not…See More
Jan 31, 2012
0 Comments
Douglas Nathaniel Palmer replied to Don Collett's discussion 'How do you answer this objection?'
"I understand if you feel you have all the business you need, thats great!  However im sure the rules of attrition apply to your business as they apply to every business, which means that a percentage of business your doing now wont be…"
Jan 13, 2012
Dave Sutherland replied to Douglas Nathaniel Palmer's discussion 'Nursing Home statistics relating to radio!'
"Doug, One thing all nursing facilities are hot on right now is short term rehab..that time between hospital after a stroke, heart attack, operation, etc..before they're ready to go home. That a language you'll need to learn. The next…"
Dec 9, 2011
Diane Scarpelli replied to Douglas Nathaniel Palmer's discussion 'Nursing Home statistics relating to radio!'
"The RAB provides some great selling tools - research, Articles on Demand wherein they locate relevant info for you on specific topics, finished production, script samples, industry and comparative media data, sales training.  The membership is…"
Dec 9, 2011
Diane Scarpelli replied to Douglas Nathaniel Palmer's discussion 'Nursing Home statistics relating to radio!'
"Keep in mind that the target audience for nursing homes and assisted living is not really seniors.  It's 45-60 year olds - mostly female - who are looking for the right care for a parent."
Dec 9, 2011
Diane Scarpelli replied to Douglas Nathaniel Palmer's discussion 'Nursing Home statistics relating to radio!'
"FROM THE RAB: Who Buys Source The average age of residents in assisted living facilities in 2009 was 86.9 years; 74% of these residents were women and 26% were men. The typical assisted living resident is an 86-year-old woman who is mobile, but…"
Dec 9, 2011
Rebecca Schwartz replied to Douglas Nathaniel Palmer's discussion 'Nursing Home statistics relating to radio!'
"Perhaps the National Council on Aging website would have some useful info?  http://www.ncoa.org/"
Dec 5, 2011
Douglas Nathaniel Palmer posted a discussion

Nursing Home statistics relating to radio!

Hope everyone had a great Thanksgiving!  Im looking for a good source of statistics, as I am working on a 52 week proposal for a local Nursing Home.  Any ideas on sources would be greatly appreciated!See More
Dec 5, 2011
5 Comments
Diane Scarpelli replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
"Concept would be that: 1 they weld/fabricate anything 2. they go anywhere to weld/fabricate anything To make that point, put the welders in over-the-top situations: SFX:   HIGH WINDS, SEAGULLS, TRAFFIC FAR BELOW WELDER 1:  …"
Nov 20, 2011
Joe Lyons replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
"In a word, focus. many businesses do"everything". In your radio spot, pick one thing that you want the listener to do and make that the point. Restaurants do breakfast, lunch and dinner, plus catering, banquets and take-out. And if they…"
Nov 18, 2011
Montressa Barbee replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
"Try http://gabriel.wikicopy.com. ; Hundreds of pieces of free copy there!  Sign up, sign in and it's there for you!"
Nov 18, 2011
Rebecca Schwartz replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
"Ryan, thanks for sharing this - I'm also posting it to the RSC Facebook & Twitter pages.  Great article!"
Nov 18, 2011
Josh Kuhn replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
"Chris Pollard is accurate in his reply....Allow me to expand on his reply a bit, by adding that it's not WHAT is spoken in the ad, as much as HOW it's spoken. In the world of radio, listeners are used to hearing the "ear-candy"…"
Nov 18, 2011
Joel A. Swanson replied to Douglas Nathaniel Palmer's discussion 'First Person Script Ideas needed!'
"Why "write" a script?  Just sit down with the partners with a tape recorder going and talk to them about their business. I bet it will not take long for you to get enough information for several scripts on tape.  Then just edit…"
Nov 18, 2011

Profile Information

What radio station/company are you with?
Best Broadcast Group.
KFMZ/KZBK, KZZT, KLTI, and KMCR
How long have you worked in the radio sales industry?
I started in radio in the year 2006 as a part time programmer/announcer, and in the production department. This past year I recently started in sales as a telemarketer, who makes occasional "over the road" sales. My father has been in radio since before I was born, and it seems as though i'm destined to follow those foot steps!

Comment Wall (2 comments)

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At 9:13am on August 9, 2010, Jingle Jim Reilly said…
Douglas,

I send out a radio sales tip newsletter called The Jingle of The Week. If you'd like to get a few great ideas every Monday morning, send me your email address and I'll hook you up.

Jim Reilly
American Music Concepts
P 732-255-1504
At 8:25am on August 6, 2010, Rebecca Schwartz said…
Douglas,

Welcome to Radio Sales Café, and thank you for joining us! As someone who's had the pleasure of working for her father in the radio broadcast sales business for several years, I appreciate your remarks about following in your father's footsteps.

I hope you'll find this site a useful resource. If you have any questions, please let me know.

Have a great weekend,

Rebecca
 
 
 

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