"I always say we as sales people have to manage our clients expectations! That can be difficult to do, but if done correctly then it makes things a lot easier and prettier! My question is - in our market the majority of the car dealer…"
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Fran Maze's Discussions
How Much Trade?
Started this discussion. Last reply by Fran Maze Jan 1, 2011. 5 Replies 0 Likes
GPS & Account List
Started this discussion. Last reply by theRadio.biz Feb 16, 2010. 2 Replies 0 Likes
PLZ Go Back to Former Members System
Started this discussion. Last reply by Rebecca Schwartz Dec 27, 2009. 3 Replies 0 Likes
Fran Maze (F.M.) Page
Latest Activity
Fran Maze replied to Rebecca Schwartz's discussion 'Friday Poll: What's on Your Summer Reading List?'"
Summer is a great time to revisit the favorites!
For books "The Greatest Salesman in the World" by Og Mandino.
For Tapes: Zig Ziegler - if you are not familiar with Zig, check this out . . (lots of free…"
Fran Maze replied to Rebecca Schwartz's discussion 'Friday Poll: How Do You Politely Disengage from a Long-winded Client?'"By now I know which clients are long winded, so I plan accordingly. When your clients are really comfortable with you they will tell you about their vacation, new pet, etc. Sometimes you wind up hearing the same story or joke…"
Fran Maze replied to Shannon Houde's discussion 'Making lower quality ad spot files for customers.'"In our case we supply an updated account list to all our salespeople. When a salesperson is driving along and sees a [new] business they can check the list to see if someone is already calling on that client. If someone leaves and…"
Fran Maze replied to Rebecca Schwartz's discussion 'Friday Poll: Do You Invite Your Clients to Speak at Sales Meetings?'"Once a month we invited a local agency for an early morning breakfast at the station. They spoke and took questions for twenty minutes. It was usually informative. After a year and a half we ran out of agencies! Tip: Before…"
Fran Maze replied to Rebecca Schwartz's discussion 'Friday Poll: Are You Doing Email Marketing?'"A few years ago I sent bi-weekly email, highlighting different opportunities, trends, ratings, thanks, etc.. After a while it occurred to me that what I was doing was sending SPAM. So I stopped. Now my emails are strictly…"
Fran Maze replied to Fran Maze's discussion 'How Much Trade?'"Thanks for your input. I would love to hear from more of the café gang!
I also worked with companies where trade was nonexistent. Unfortunately, there are companies where the dictum is, if you need it, trade it, or do…"
Victor John Carr replied to Fran Maze's discussion 'How Much Trade?'"Fran,
The amount of trade depends on management.I work for many radio stations and have for many years. I have seen as much as 30 percent and as little as none.Trade should be considered a management tool. Factors such as salesperson…"
Joel A. Swanson replied to Fran Maze's discussion 'How Much Trade?'"In November 5.3% of our total sales were trade; in December it is 5.9%.
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Sean Belfry replied to Fran Maze's discussion 'How Much Trade?'"We are in a market of about 150,000 people and our trade or Contra advertising is about 10-12% on a given month. Now we have about 5% of that tied up in benefits for the staff for eyewear and a health club."
A discussion started by Fran Maze was featuredHow Much Trade?
What would you say, using your best estimation, is the percentage of trade your station does in an average month?Or, if you are a salesperson, how much of what you sell is trade―percentage wise. Please indicate your market’s population size, i.e. +100,000, under 20,000, etc.This is for a research project. Many thanks!See More
Daryl P. McIntire replied to Fran Maze's discussion 'How Much Trade?'"
Fran,
We have always viewed trade as an expense, and were very conservative. If we as a company felt the need to purchase something for any department weather it be for programming or sales we would then possibly trade.…"
Fran Maze posted a discussionHow Much Trade?
What would you say, using your best estimation, is the percentage of trade your station does in an average month?Or, if you are a salesperson, how much of what you sell is trade―percentage wise. Please indicate your market’s population size, i.e. +100,000, under 20,000, etc.This is for a research project. Many thanks!See More
Fran Maze replied to Rebecca Schwartz's discussion 'Friday Poll: Which RMA Finalist Would YOU Choose?'"Woodpecker . . . no contest! The only commercial that made me laugh (when the train went through the house). T'was very cool."
Fran Maze replied to Rebecca Schwartz's discussion 'Friday Poll: Your Greatest Client Turnaround'"The local Cineplex would not advertise with us because when they surveyed their patrons we never showed up very well. I explained that since they did not advertise with us our listeners were not aware of their movies and thus were unlikely to…"
Fran Maze replied to Neil Holmes's discussion 'Spec Spots Philosophies'"One important aspect of spec spots is to keep a wavering client on the air. To me, the client’s commercial needs to be highly creative. This week I had two spec spots, one I thought was so lame I didn’t play it and the other was average…"
Profile Information
- What radio station/company are you with?
- FM Consultants
- How long have you worked in the radio sales industry?
- 17 Years
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