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New study: radio listenership during commercial breaks
Started this discussion. Last reply by Darren Matassa Dec 9, 2011. 3 Replies 1 Like
Ever wonder how many of your listeners stay tuned during the commercial breaks? Turns out - almost all of them. A new study released today has all the details.http://www.rbr.com/radio/study-93-of-listeners-stay-tuned-in-during-spot-breaks.htmlMake copies for all your clients. :)Geoff BateImagine Words & Music Inc.Continue
Tags: effectiveness, radio, listenership, breaks, commercial
How do clients say "yes"?
Started this discussion. Last reply by Jack Walker Oct 24, 2011. 1 Reply 2 Likes
All good radio salespeople look for 'buying signals' throughout their presentation. What's the most interesting way a client has agreed to proceed with your proposal? Mine was: "Okay, I'm ready to drink the Kool-Aid"!! I almost fell out of my chair! :-)
A Very Happy Client
Started Sep 13, 2011 0 Replies 0 Likes
Hi everyone - I got an email from a client last week I have to share with you. It's from Terry Jenkins. She owns TJ Stables in Chatham Ontario Canada, a small market of about 35,000 people. TJ Stables provides horseback riding facilities, group tours, day care, gift shop, riding for the disabled and much more. We produced a jingle for her last summer and she's been a regular advertiser on her local radio stations ever since. Her story is a great testament to the power and memorability of…Continue
Top Ten Ways Clients Waste Money On Radio Advertising
Started Jul 24, 2011 0 Replies 0 Likes
All of us in radio sales need to be aware of the ways clients can foil our best efforts to help them. Check out the Top Ten ways on my blog at: http://www.radiosalescafe.com/profiles/blogs/top-ten-ways-clients-waste Your comments are most welcome!Continue
Geoff Bate's Page
Profile Information
- What radio station/company are you with?
- IMAGINE WORDS & MUSIC INC.
I write checks to radio station salespeople... :)
I work with hundreds of radio stations across North America to create high quality, affordable jingles for their advertisers. Our production team has written and produced over 4,000 of these "audio logos" for local advertisers across four continents and 11 time zones, and virtually every one of them was referred to us by their local radio station sales rep. We create better results for our clients, more revenue for our radio station partners, and a 10% referral fee for the station sales rep. As Roy Williams says - "There is nothing better than a great jingle..and nothing worse than a bad one". Listen to the dozens of samples below - we don't believe you'll find better work anywhere. Find out more at: www.imaginewordsandmusic.com
- How long have you worked in the radio sales industry?
- 35 years - please visit my Linkedin profile for full details and lots of client endorsements:
www.linkedin.com/in/geoffbate
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Geoff Bate's Blog
Top Ten Ways Clients Waste Money On Radio Advertising
Posted on July 24, 2011 at 10:00pm 23 Comments 10 Likes
TOP TEN WAYS CLIENTS WASTE MONEY ON RADIO ADVERTISING
All of us who sell radio advertising need to be aware of the ways a client can foil our best efforts to help them. Here are the top ten ways clients can cause even a powerful medium like radio to fail. Feel free to print this and show it to clients, should the opportunity arise...
1. DON’T PLAN AHEAD
Too many advertisers buy radio as a spur-of-the-moment decision, with no research, no planning, no long-term branding considered. Successful advertisers know they need to establish clear, measurable, well thought-out goals and objectives, and a plan to accomplish them, before running a single ad.
2. BUY THE CHEAPEST STATION IN TOWN
Buying anything from the cheapest supplier is almost never a good thing. There’s a reason why they’re cheaper. In the radio business, it’s because they are less effective for their clients. If they were more effective, they could charge more. Successful advertisers know they cannot compromise the success of their business by choosing a supplier that doesn’t meet their needs, just to save money.
3. BUY THE WRONG AUDIENCE
Many advertisers can’t separate their own programming tastes from the decisions they make about reaching their customers. They hate your morning show, so they won’t buy your station. Successful advertisers know that advertising is like fishing - you have to put a worm on your hook. That doesn’t mean you have to LIKE the worm...
4. DON’T WORRY ABOUT THE MESSAGE
Too many advertisers think the most important decisions are: which advertising medium to buy? which radio station to buy? what should the budget be? what schedule to run? They are wrong. Successful advertisers know it is ALL about the message. …
Continue Latest Activity
Stephen Berger left a comment for Geoff Bate"Hi Geoff,
Thank you for the invite. I am semi retired from the radio business now with my business primarily focused on maketing consulting and some direct mail for small clients. I will definitely keep you in mind if the need for a…"
Ken Karns left a comment for Geoff Bate"Hey Geoff,'Be glad to take a listen.Do you produce these jingles?and if so< whats your price range for say some 5 to 10 second stingers for NCIR which is going to be my station.
Give me a call sometime at 336-861-4512
Thanks
Ken Karns
North…"
"Thanks Geoff. Will keep you in mind. Have sold some jimgles in the past for Britt Warren a NC fellow. Used to be close with Andy Marks fromerly of Philly Music Works. He sold out years ago. Jay McDaniel"
Allen W. left a comment for Geoff Bate"Hello Geoff, I am happy to accept your offer of help. Yesterday, Monday, was my first day making calls. I have established 2 appointments with clients that have used the stations services in the past. I have contacted other…"
Geoff Bate replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Farthest You've Traveled for a Sales Call?'"We're a jingle production house based in Victoria BC Canada and have clients around the world. The furthest I've travelled for a sales call was to Sydney Australia, about 7800 miles. Each way. Loved Australia!
Geoff…"
Geoff Bate replied to Lisa Anderson's discussion 'Hearing Care and Audiology'"Hi Lisa - I'll ignore the obvious jokes about a hearing-aid client advertising on radio... :)
Here is a client in the same industry who has seen very good results from radio - "Discover Hearing". I'll enclose two…"
Geoff Bate replied to Rebecca Schwartz's discussion 'Hospital Spots'"Here's a sample commercial for the new Palmdale Regional Medical Center in Palmdale CA. It includes a cool 'audio signature' which anchors all their branding. Got a local hospital that needs help? Drop me a…"
Poe left a comment for Geoff Bate"Thank you. I will take you up on that Geoff. Would you please e-mail me a sample of your work at thejamespoe@yahoo.com?
"
Lori Storrs left a comment for Geoff Bate"Hi Geoff, thanks for the warm welcome. I look forward to getting to know you. Thanks!"
Mark Hoyt left a comment for Geoff Bate"Hello Geoff
I hope you and I could have a working relationship in the near future."
Geoff Bate replied to Rebecca Schwartz's discussion 'Towing Company Spots'"Here's one for Willie's Towing, a locally-owned company in a small market of 65,000 people. The success of this jingle has made them a regular radio user for over 5 years and now everyone in town can sing this song... :)
Geoff…"
Larry Bofman left a comment for Geoff Bate"Hello Geoff,
Thank you for the welcome. I checked out some of your jingles. Good work!"
Geoff Bate replied to Rebecca Schwartz's discussion 'Funeral Home/Monument Company Spots'"Here's an approach that worked really well for Park Memorial in Edmonton, Alberta. Instead of talking about themselves (or who died this week) they donate their airtime to promote community services, charities, non-profits etc. They…"
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Will do!
Hi Geoff,
Thank you for the invite. I am semi retired from the radio business now with my business primarily focused on maketing consulting and some direct mail for small clients. I will definitely keep you in mind if the need for a jingle comes up. Likewise, if you have any radio clients considering a sales tool to assist their sales staff in creating and achieving budgets, I hope you will pass along my name as well.
Stephen Berger
Berger Marketing
561-386-9865
stevewpb@bellsouth.net
Hey Geoff,'Be glad to take a listen.Do you produce these jingles?and if so< whats your price range for say some 5 to 10 second stingers for NCIR which is going to be my station.
Give me a call sometime at 336-861-4512
Thanks
Ken Karns
North Carolina Internet Radio
Thanks Geoff. Will keep you in mind. Have sold some jimgles in the past for Britt Warren a NC fellow. Used to be close with Andy Marks fromerly of Philly Music Works. He sold out years ago.
Jay McDaniel
Thank you Geoff, I will keep you in mind.
Thank you. I will take you up on that Geoff. Would you please e-mail me a sample of your work at thejamespoe@yahoo.com?
Thanks much. I will. All the best,
Tom
Hi Geoff, thanks for the warm welcome. I look forward to getting to know you. Thanks!
Hello Geoff
I hope you and I could have a working relationship in the near future.
Thanks, Geoff. Have a great weekend!
Laura
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