"While in Billings, The University of Iowa had grant money to do automobile "driving" research for a new project. Montana was a target state for a part of the research. I was asked to put together the ultimate saturation…"
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George Feola's Page
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George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: What's the Largest Order You've Ever Asked for?'George Feola replied to Oscar Felix Jr's discussion 'Greetings! Ideas for Working with Military Personnel?'"Hi Oscar.
Military recruitment spending has gone the way of much ad agency spending.....reduced and limited. The Marines will be looking to recruit, but not just bodies anymore. All branches of the military have raised the…"
George Feola commented on Rod Schwartz's video
The Phone Number—Does it Work?
"Phone numbers in ads are an increasingly "dangerous" proposition. Here is why. Years ago, the area you lived in had a dedicated area code, prefix and then your four number destination. Because of the fight over…"
George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: How Can Managers Best Help the Sales Team?'"
Be clear, keep the process to as simple as possible and always be straight forward. Finally, both Jim and Rod touched on it.........communicate with your sellers. (I dont mean brow beat) Talk, consulte, ask....all that…"
George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'"
The first ten years of my career was in programming. I was tired of getting up at 3:30 AM, and working 6 day schedules. Starting a family, I knew that sales was the way to go. One Friday after my airshift I asked my GM…"
George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: Client-Voiced Ads'"About four out of ten Local Direct clients are voicing their own ads. This has been a very successful tactic for developing/keeping LD revenues in check. We also use it as an indirect form of lead generation. Area business owners and operators hear…"
George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: Movies for Radio Advertising Salespeople'"The Pursuit of Happiness - Will Smith.
Based on a true story, this movie is a testament to "never quit"."
George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: Who Owns the Spot?'"I agree with Mark Levy......... this is ultimately a question of intellectual property. In general, intellectual property laws suggest that ownership defaults to the creator. (stations..ect) There are also little quirks about who produced the ad.…"
George Feola replied to Rebecca Schwartz's discussion 'Friday Poll: Reduced Rates for the First Quarter?'"We do not. Radio past suggested that we were (to some degree) obligated to make rate reductions to entice business in Q1. (that still may so in some markets) Todays mindset for operators is most likely, and should be, one of quality and consistency.…"
Profile Information
- What radio station/company are you with?
- Bicoastal Media
- How long have you worked in the radio sales industry?
- 28 years
Comment Wall (1 comment)
- At 9:04pm on August 10, 2009,
Jingle Jim Reilly said… - George,
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504
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