"When it makes sense...if they have the personality, and the voice. I believe that people/listeners buy from business/people they trust...so if the voice will reinforce that element of trust, go for it."
"No one owns the client...if you are an AE, the clients on your list are your responsibility. It's your job to help them achieve their objectives...by doing so you create a revenue stream for yourself and the station. The station, your employer,…"
"Here in Jax, we have a dentist doing a spot call Tooth Talk...but he has a very boring delivery and i believe that the campaign will fail for that reason only...if done well...i think the concept would work. Just sell a fixed position or rotating…"
I send out a radio sales tip newsletter called The Jingle Of The Week. May I send you a copy? If you'd like to receive the free sales tips, just send me back your email address!
Jim Reilly
American Music Concepts
AmericanJingles@aol.com
732-2551-504