"Just a few. Depends on their willingness, voice ability and whether it ultimately adds anything to the message/offer. Sometimes if there is a compelling story by the business owner and they are physically visible in their business, it can work in…"
"Formal is the way I go initially. I hope to earn the client's confidence and respect...and then earn the right to use their first name. I let THEM tell me to call them by their first name. I learned that from my dad and he learned it from his…"
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