Hal Widsten's Page

"Gail, Congratulations to you on your success with co-op. Based on what you've written, I think we should be coming to you for advice."

"Leslie, www.seguintoday.com. Look for the rates and ad examples on the right side of the page, and you can see how we integrate them on the site. No video ads yet, but they're coming soon."

"Chris, Depends on who they're voting for. LOL. Seriously, we've done both before every election and we sell a package of 10 :15 second ads for each to clients who are industrial businesses with no local clients and no reason to advertise…"

"Dan, You might consider the RAB's new Account Management System. It establishes as much or as little accountability as you want and it is very inexpensive. We've had it for about two months now and I really like it."

"Knowing Chris, I know his plan is well thought-out and his stations are ready for any emergency. We also back up our traffic, orders, and financial information off-site. We have an emergency studio at our transmitter site. We have back-up electric…"

"Hi Jeff, One of the things that the Beef Councils and Pork Producers are always trying to do is to educate the city people about where their food originates. This has been one of their goals for a long time and although I've not worked in…"

"Jill, If she/he is a good Psychic she/he should be able to tell you what will work. :>) LOL. Actually, if your format would allow for it, a call-in advice show will generate a lot of listeners and callers and you can add to your income by…"

"Jerry, I think one reason that clients feel unappreciated is that many of our salespeople have a fear of failure. They work hard to get a client on the air and once that's done, they're afraid to go back because they don't want to be…"

"I agree with the approach taken by Mike Petersen's client. If the local Dish dealer/installer wants to stay in business he must become THE Dish dealer that people think about when they get the mailers or see the national advertising. Co-op…"

"I'm not an attorney, Tom, but our guy has advised us that the advertising of cigarettes and small cigars is illegal. Advertising other tobacco products is a slippery slope, and although there is probably some co-op or vendor money out there,…"

"I'm not quite sure how to approach this, Rod, but let's just say that the potential for a Radio ad for this product might not win any good taste awards, but would be memorable."

"One answer to this question is another question. "How much time do I have?" Anyone who has done Writing and Production will tell you that in a busy operation time is of the essence. How long it takes is sometimes a matter of how much…"

"I've found that promoting a small market Radio station on outside media can be difficult because in many small markets there isn't much outside media except the newspaper, the cable system, and maybe if you're lucky there is a…"

"This is KWED's 62nd year. When the station was 50 years old we did a special 3 hour broadcast and brought back many former staff members including the guy who was on the air the first morning the station signed on in 1948. The broadcast was…"

"Hi Scott, We have been very successful for a local AC/Heating company with a long series of ads that talk about the things they do that other companies don't. During our discovery process we listened to them talk about how other companies were…"

"I have an LG flip phone...don't know the model number, but it has the capability of texting and can access the internet. I like the long battery life and the size of the phone. It is easy to use. I do not like using the phone for texting, as…"