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A networking site for Radio advertising sales professionals.
Heather Holt's Page
Latest Activity
Heather Holt replied to Rebecca Schwartz's discussion 'Friday Poll: Which RMA Finalist Would YOU Choose?'Heather Holt replied to Rebecca Schwartz's discussion 'Friday Poll: Sources of Inspiration for Writing Ad Copy'"I almost always pull from personal experiences or those experiences of people I know. I consider how the product or service has made a difference to people. It also really depends on the mood my client would like the commercial to take on...funny,…"
Heather Holt replied to Rebecca Schwartz's discussion 'Friday Poll: Cold Calls in Person or by Phone?'"Depends on the business. If its a small "mom and pop" go in person. If it's a larger business where the decision maker is most likely EXTREMELY busy, call first. Ask for a quick sit down to learn more about their business. Make the…"
Heather Holt replied to Rebecca Schwartz's discussion 'Friday Poll: How Did You Get into Radio Advertising Sales?'"The GM here at the studio's tried to recruit me 5 years ago. I just wasn't sure it was right for me. Fastforward five years later to when I took a job here in Administration/Traffic. The sales/marketing staff began coming to me to help…"
Profile Information
- What radio station/company are you with?
- Bicoastal Media, LLC.
KCRE/KPOD/AM1240
- How long have you worked in the radio sales industry?
- Brand new! July 09
Comment Wall (1 comment)
- At 10:18am on August 19, 2009,
Rod Schwartz said… - Heather,
Welcome to Radio Sales Café and the fascinating world of radio advertising sales! It's a pleasure and a privilege to have you join us. You'll find a lot of help here as you embark on your new career. Some of our members have been in the business for decades, and are generous in sharing their wisdom and experience with a new generation of torch-bearers.
Interestingly - the same day you chose to join us, we have the pleasure of welcoming Chris Lytle - a radio advertising salesperson-sales trainer-consultant-author-speaker extraordinaire, whose book, The Accidental Salesperson, I think you'd find immensely helpful.
Take some time to review the wealth of newsletters and links to other resources we've posted here...and don't hesitate to ask a question/post a discussion topic as the occasion arises.
Best wishes for your success!
-RS
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